• hydrating
  • restoring
  • nourishing
  • hydrating
  • restoring
  • nourishing
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bold it

bold it

amp (k)it + drench it + drip it + whip it

A red lip and glowing skin spell confidence. Bold, bright Shirley Temple with Extra Grenadine, plus the ultimate hydration trio: Drip It, Whip It, and Drench It. Party-ready.

Free US shipping on orders over $50

Nourished skin, bright lips, endless glow.

The Bold It set is your confidence-ready kit: Shirley Temple with Extra Grenadine--your new go-to red--and three skin prep icons made to keep you glowing all season.

For lips:

Shirley Temple with Extra Grenadine. Bold, bright, flawless.

For skin:

Drench It, a soothing priming milk essence.

Drip It, a nourishing glow serum for ultimate moisture.

Whip It, a rich, whipped moisturizer that deeply nourishes.

All three skin prep products are packed with our 2x FermentVital, a potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin. Together, they’re your winter survival kit—hydration that hits different, color that lasts, and skin that stays soft no matter how cold it gets.

  • Key Ingredients

    drench it
    Fermented rice water, niacinamide, peptides, resveratrol, squalane, adenosine.

    drip it
    Niacinamide, moringa oleifera seed extract, panthenol, glycerin, resveratrol, rice bran oil.

    whip it
    Beta glucan, shea butter, ectoin, sunflower seed oil, glycerin, resveratrol.


    amp (k)its
    Argan oil, Hyaluronic Filling Spheres, jojoba seed oil.

    View all ingredients
    All Ingredients:

    drench it
    Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

    drip it
    Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

    whip it
    Water (aqua/eau), glycerin, palmitic acid, butylene glycol, stearic acid, propylene glycol dibenzoate, cetyl ethylhexanoate, pentaerythrityl tetraethylhexanoate, helianthus annuus (sunflower) seed oil, 1,2-hexanediol, vinyl dimethicone, ectoin, butyrospermum parkii (shea) butter, ceramide ap, ceramide np, ceramide eop, ceramide ns, lactobacillus/rice ferment, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, saccharide isomerate, (willow) bark extract salix alba, hydrogenated lecithin, sodium hyaluronate crosspolymer, polyglutamic acid, beta-glucan, tocopherol, glucose, c14-22 alcohols, propanediol, caprylic/capric triglyceride, carbomer, arginine, c12-20 alkyl glucoside, acrylates/c10-30 alkyl acrylate crosspolymer, inulin, ethylhexylglycerin, alpha-glucan oligosaccharide, ethoxydiglycol, polyglyceryl-10 stearate, poloxamer 338, citric acid, sodium citrate, trisodium ethylenediamine disuccinate, xylose, fructan.

    toasted marshmallow ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

    Shirley Temple Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, fragrance (parfum), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, trihydroxystearin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, safflower oil/palm oil aminopropanediol esters, tocopherol, polyglyceryl-3 diisostearate, phenoxyethanol, limonene, benzaldehyde, vanillin, citrus aurantium peel oil; (+/-): red 33 lake (CI 17200), red 7 (CI 15850), red 28 lake (CI 45410), yellow 5 lake (CI 19140).

    Extra Grenadine ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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  • How To Use

    drench it
    Dispense into your palms and gently press onto freshly cleansed skin. Apply multiple layers for additional hydration as desired. Pat any excess formula firmly onto skin for further absorption. Wait 30 seconds before applying your serum.

    drip it
    Apply 2-3 drops of Drip It straight onto your face or into your palm & massage onto face, neck & décolleté until fully absorbed. To achieve the ultimate glow, start with Drench It Soothing Priming Milk to prime skin, then apply Drip It to lock in the moisture for all day hydration.

    whip it
    Scoop desired amount of cream with the blue spatula. Gently massage onto face, neck and décolleté in upward strokes.

    amp (k)it
    Using Contour it Lip Pencil, outline lips hugging the curves of lip lines. For a fuller looking lip, draw over the edge of your natural lip line, especially over the cupid's bow. Next, apply Amp it Lip Ampoule generously to lips as needed for glowing hydration and color. You can increase saturation by filling your lips more with Contour It prior to applying Amp It.

  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • Vegan & Cruelty Free
View full details

bold it

  • hydrating
  • restoring
  • nourishing
  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • Vegan & Cruelty Free

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

patented
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

it’s not just us

faqs

  • what is the difference between a serum & an essence?

    Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

  • what is a serum in skincare?

    A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

  • can a good moisturizer help with makeup application?

    Yes, moisturizers are designed to hydrate and soothe dry skin helping in mitigating dry patches or cakiness in makeup. Whip It is designed to work under makeup so complexion looks more smooth, flawless & radiant.

  • can I wear a primer alone, without applying makeup?

    Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

  • what does a lip ampoule do?

    Intensive hydration: deeply moisturizes, leaving lips softer and smoother.

    Plumps and firms: peptides or hyaluronic acid help attract moisture for fuller, firmer lips.

    Restores dryness: targets dry lips, restoring softness and health.