flawless makeup starts with skin prep

The right skin prep is the key to flawless makeup by creating a smooth, hydrated base. No more makeup that cracks, pills, or cakes. Makeup applies evenly, smoothly, with a blurring effect that lasts all day. 

flawless makeup starts with skin prep

The right skin prep is the key to flawless makeup by creating a smooth, hydrated base. No more makeup that cracks, pills, or cakes. Makeup applies evenly, smoothly, with a blurring effect that lasts all day. 

  • flawless canvas
    flawless canvas

    flawless canvas

    "This is my go-to primer now. It makes everything go on smoothly and never clumps up. It creates such a smooth, flawless canvas without feeling heavy or greasy.”

    miranda b.

    Verified Buyer

  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glaze it

    GLOWY GRIPPING PRIMER

    long-lasting • flawless base • blurs
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (577 Reviews)
  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    save 10%
    dew it set

    skin care for makeup

    hydrates • barrier support • flawless base
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (151 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    WHIPPED SKIN BARRIER CREAM

    boosts elasticity • barrier support • hydrates
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (1,047 Reviews)
  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    drench it

    SOOTHING PRIMING MILK

    improves texture • hydrates • balances
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,017 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    snatch it eye serum

    PDRN BRIGHTENING EYE SERUM

    brightens • firms • smooths
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (87 Reviews)
  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    HYDRATING GLOW FACE SERUM

    hydrates • brightens • smooths
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (954 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    snatch it face ampoule

    PDRN FIRMING FACE SERUM

    firms • lifts • plumps
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (78 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amp it

    RESTORATIVE LIP TREATMENT

    restoring • line filling • lip repair
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,042 Reviews)
  • POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition
    save 10%
    sculpt it set

    PDRN-POWERED SKIN PREP SET

    lifts • firms • plumps
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (235 Reviews)
  • renew it light
    save 10%
    renew it light

    lightweight skin prep

    hydrates • refreshes • weightless
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)
  • POV Beauty Dew It Light Set lightweight skin prep set — primary product shot on a warm grey background
    save 10%
    dew it light set

    lightweight, pro-level skin prep

    lightweight • barrier support • flawless base
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)
  • POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition
    award-winning duo
    marry it set

    WEDDING DAY PREP SET

    Hydrating • Lightweight • Lasts all night
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,597 Reviews)

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

Prep your skin, transform your makeup. Drench It, Drip It, Whip It, Glaze It, and Snatch It work together to hydrate, smooth, firm, and prime—so every product you apply on top performs at its best.