pov patented technology

Our carefully developed, patented process
is designed to work as a seamless system
for glowing results.

POV Beauty
2x FermentVitalComplex™️

soothing • skin brightening
(ginseng,potato,adlay,rice,soybean)

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

found in:
drench it POV Beauty
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ingredients that
are unmatched

discover our ingredients

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filter by skin type
Normal Dry Oily Combination Skin
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Dull Dry Sensitive Textured Redness Uneven skin tone
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Clarifying Hydrating Smoothing Plumping Brightening Soothing

Adenosine

  • skin elasticity
  • firming
  • texture-refining

what it is:

  • A water-soluble ingredient for Improved skin tone & texture.

what it is for:

  • Improve skin texture for firmer, smoother looking skin.
found in:
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Soothing priming milk

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glaze it POV Beauty
glaze it

Glazey tack primer

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Allantoin

  • attracts & retains moisture
  • calming
  • hydrating

what it is:

  • A humectant that helps attract & retain moisture in the skin.

what it is for:

  • Calms the skin.
found in:
drench it POV Beauty
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Soothing priming milk

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Argania Spinosa Kernel Oil

  • hydrating
  • skin elasticity
  • anti-oxidant

what it is:

  • An emollient helping to seal in existing moisture by creating a protective barrier on the skin.

what it is for:

  • Great for dry, flaky lips offering deep hydration.
found in:
amp it POV Beauty
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Amplifying lip ampoule

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Bark Extract Salix Alba

  • texture refining
  • skin balancing
  • hydrates

what it is:

  • A natural extract derived from the willow bark tree that gently exfoliates & helps to address uneven skin tone.

what it is for:

  • Helps with pore refinement, hydration & skin protection.
found in:
whip it POV Beauty
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Hydrating whipped cream

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Beta Glucan

  • skin plumping
  • retains moisture
  • soothing

what it is:

  • Humectant that helps attract & retain moisture in the skin.

what it is for:

  • Great for dehydration, offering superior moisturization while supporting healthy skin barrier function.
found in:
whip it POV Beauty
whip it

Hydrating whipped cream

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Biopeptide Complex

  • line smoothing
  • helps skin appear firmer ingredients should ink to this complex

what it is:

  • Multi peptide ingredients + amplifying Butylene Glycol.

what it is for:

  • Help the skin look smooth + plump.
found in:
drench it POV Beauty
drench it

Soothing priming milk

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Butyrospermum Parkii

  • skin elasticity
  • moisturizing
  • soothing

what it is:

  • An emollient that helps create a protective layer on skin to prevent moisture loss derived from the kernels of a shea tree.

what it is for:

  • Helps with dry, irritated skin.
found in:
whip it POV Beauty
whip it

Hydrating whipped cream

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amp it POV Beauty
amp it

Amplifying lip ampoule

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Ceramides

  • helps with skin elasticity
  • skin health
  • radiance

what it is:

  • Naturally-occurring lipid to help prevent moisture loss.

what it is for:

  • Helps to maintain the skin’s natural barrier and keep skin soft & plump.
found in:
drench it POV Beauty
drench it

Soothing priming milk

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whip it POV Beauty
whip it

Hydrating whipped cream

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amp it POV Beauty
amp it

Amplifying lip ampoule

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Ectoin

  • hydration
  • skin barrier support
  • calms skin

what it is:

  • A naturally- derived, hydrating ingredient for a strong skin barrier.

what it is for:

  • Helps improve hydration, soothing & aides with the overall appearance of skin for a healthy, youthful appearance.
found in:
whip it POV Beauty
whip it

Hydrating whipped cream

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Glycerin

  • hydrating
  • barrier support
  • improves skin texture

what it is:

  • A humectant that helps attract & retain moisture in the skin.

what it is for:

  • Great for dehydrated skin.
found in:
drip it POV Beauty
drip it

Nourishing glow serum

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whip it POV Beauty
whip it

Hydrating whipped cream

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glaze it POV Beauty
glaze it

Glazey tack primer

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HA Complex

  • hydrates
  • boosts skin barrier
  • tightens ingredients should ink to this complex

what it is:

  • Sodium Hyaluronate Crosspolymer + amplifiers to boost benefits.

what it is for:

  • Great for dehydrated skin + plumping.
found in:
drench it POV Beauty
drench it

Soothing priming milk

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drip it POV Beauty
drip it

Nourishing glow serum

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whip it POV Beauty
whip it

Hydrating whipped cream

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Helianthus Annuus Seed Oil

  • hydrating
  • anti-oxidant
  • calming

what it is:

  • Naturally-derived oil from sunflower seeds known to help retain the skin's moisture.

what it is for:

  • Dehydrated skin, soothing & calming.
found in:
whip it POV Beauty
whip it

Hydrating whipped cream

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Niacinamide

  • brightening
  • improves skin tone
  • hydrates

what it is:

  • Vitamin B3 is a humectant that helps. Support skin's natural moisture balance. Enhance skin's radiant appearance. Help maintain skin's healthy-looking tone.

what it is for:

  • Great for uneven skin tone & texture
found in:
drench it POV Beauty
drench it

Soothing priming milk

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drip it POV Beauty
drip it

Nourishing glow serum

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glaze it POV Beauty
glaze it

Glazey tack primer

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Panthenol

  • moisturizing
  • soothing
  • improves skin barrier

what it is:

  • Pro-vitamin B5 Is a known humectant that helps. Attract moisture in the skin to help skin feel hydrated. Support skin's natural moisture balance. Help skin feel soft and smooth.

what it is for:

  • Great for dehydrated & irritated skin.
found in:
drip it POV Beauty
drip it

Nourishing glow serum

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Lactobacillus/Glycine Soja Ferment Extract

  • hydration
  • balancing
  • healthy looking skin

what it is:

  • Twice fermented soybean known to be rich in probiotics & antioxidants.

what it is for:

  • Helps balance the skin's natural microbiome for healthier looking skin.
found in:
drench it POV Beauty
drench it

Soothing priming milk

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drip it POV Beauty
drip it

Nourishing glow serum

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whip it POV Beauty
whip it

Hydrating whipped cream

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SEE MORE SEE LESS
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filter by skin type
Normal Dry Oily Combination Skin
filter by skin concern
Dull Dry Sensitive Textured Redness Uneven skin tone
filter by benefit
Clarifying Hydrating Smoothing Plumping Brightening Soothing
SELECT FILTERS

browse ingredients
by product

drench it

Soothing priming milk

fermentVital complex™
hydratesbrightensclarifies
squalane
barrier supportsoothing
biopeptide complex
maintains moisture balance
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drip it

Nourishing glow serum

fermentVital complex™
hydratesbrightensclarifies
panthenol
moisturizessoothesrefreshes
apple fruit extract
improves elasticity
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whip it

Hydrating whipped cream

fermentVital complex™
hydratesbrightensclarifies
ceramides
improves elasticity
beta glucan
skin plumping
Shop Now

glaze it

Glazey tack primer

niacinimide
improves skin texture
glycerine
barrier support
adenosine
amplified radiance
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amp it

Amplifying lip ampoule

elastin glow
moisturizingrestoring
argon oil
rich in antioxidants
hyaluronic filling spheres
plumpingline filling
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