POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
  • hydrates
  • brightens
  • smooths
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
  • hydrates
  • brightens
  • smooths
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
4.9
Rated 4.9 out of 5 stars
4.9 Stars (968 Reviews)

drip it

drip it

HYDRATING GLOW FACE SERUM

A lightweight boost of plumping hydration for smooth, radiant skin.

Lightweight, everyday serum.

The ultimate glow-maker: Locks in lit-from-within radiance.

High-performance Korean formula: Smooths, and preps skin for flawless makeup application. Learn more.

Best For: Normal skin • Dull skin • Dry skin • Combination skin

30 mL / 1 fl. oz

Free US shipping on orders over $50 • Free returns within 30 days

  • See It In Action
    drip it 1:11 minutes
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  • Why It Works

    • Skin Prep Essential: An even, glowing foundation for flawless makeup application.

    • Plumping Moisture: Intense hydration for instant bounce.

    • Glass-Skin Finish: Dewy radiance without stickiness.

    • Smooth, Healthy Skin: Boosts elasticity with regular use.

  • Ingredients + Formula

    Formula: A silky, lightweight serum

    Ingredients:

    2X FermentVital Complex™: A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.

    Megamirrored Molecular Complex™: Helps restore the skin barrier to support skin health, hydration, and vibrancy.

    Niacinamide • Moringa Oleifera Seed Extract • Panthenol • Glycerin • Resveratrol • Rice Bran Oil

    View all ingredients
    All Ingredients:

    Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

    View less ingredients

  • How To Use

    Apply after step 01 (Drench It).

    Massage 2-3 drops into face, neck, and décolleté until fully absorbed.

    POV Hack: Apply a few targeted drops to the high points of the face for an extra glossy effect.

  • Clinical Results + Claims

    Claims:

    • Improved hydration, elasticity, radiance, vibrance, smoothness, and skin moisture balance

    • Suitable for sensitive skin

    Clinical results:

    • 95% agreed this serum preps and smooths skin for a seamless makeup application.**

    • 90% agreed this serum gave them brighter, smoother-looking skin.**

    • Immediately: 93% agreed skin felt softer and smoother.**

    • In 12 hours: 100% of subjects saw an improvement in skin hydration.*

    • In 2 weeks: Improved skin bounce and elasticity.*

    • In 2 weeks: 93% agreed skin felt softer and smoother.**

    *Results based on a third-party clinical test of 32 subjects.

    **Based on consumer perception in a clinical study of 31 women after 2 weeks of use 1x a day.

drip it

  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • clinically tested
View full details

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it’s the inside that counts

2X FermentVital Complex™
hydratesbrightensclarifies
learn more
2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

go back
Panthenol
moisturizessoothesrefreshes
learn more
Panthenol

Pro-vitamin B5 Is a known humectant that helps attract moisture in the skin to help skin feel hydrated. Supports skin's natural moisture balance. Helps skin feel soft and smooth.

go back
MegaMirrored Molecular Complex™
restores vibrancysupports skin
barrieradds mega glow
learn more
MegaMirrored Molecular Complex™

Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.

go back
apple fruit extract
improves elasticitystrengthens barrierlocks in moisture
learn more
apple fruit extract

Helps skin look and feel smooth and moisturized.

go back

Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

Hide All Ingredients
View All Ingredients
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the proof is in the prep

POV Beauty Drip It hydrating glow face serum — clinical results

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

where it fits
in your routine

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

drench it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

You Are Here

drip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

how to apply

2 steps

to a fresh
complex

Apply 2-3 drops of Drip It straight onto your face or into your palm.

Massage onto face, neck & décolleté until fully absorbed.

patented
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

Learn More

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

it’s not just us

4.9
Rated 4.9 out of 5 stars
4.9 Stars (968 Reviews)
4.9
Rated 4.9 out of 5 stars
Based on 968 reviews
Total 5 star reviews: 879
Total 4 star reviews: 64
Total 3 star reviews: 15
Total 2 star reviews: 8
Total 1 star reviews: 2
customers are saying...
Customers say this serum feels cooling and soothing on the skin, creating a glowing, hydrated appearance. Many describe it as lightweight yet moisturizing, making skin feel soft and plump. Users frequently mention it works well under makeup, helping foundation apply smoothly. Several note they've repurchased multiple times and prefer the larger size since the regular bottle runs out quickly. Some find it leaves skin slightly tacky, though most praise its hydrating properties and glass-skin effect.
Write a Review (Opens in a new window)
968 reviews
  • LS
    Leigh S.
    Verified Buyer
    Reviewing
    drip it xl
    I recommend this product
    Rated 5 out of 5 stars
    I Wasn’t Hopeful… Now I’m Glowing

    ★★★★★

    Drip It from POV is hands-down my favorite. I have mature, perimenopausal skin and NOTHING was hydrating enough — I’ve tried everything for years.

    This stuff changed my skin. So much moisture, and I actually glow now. I wasn’t hopeful when I ordered, but I’m blown away.

    Please don’t ever change the formula! My only wish is that they had a loyalty program for better prices. But I’m so happy I found this. If you’re struggling with dry, aging skin — TRY IT.

    Was this helpful?
  • KL
    Kathryn L.
    Verified Buyer
    Reviewing
    drip it
    I recommend this product
    How old are you? 40-49
    What is your skin type? Sensitive or Reactive
    Top skin concerns Sensitivity, Acne or Breakouts, Dark Circles or Texture
    Rated 5 out of 5 stars
    My Favorite Product

    I think this is my favorite product in the lineup. It gives me that glow while also making my skin feel super moisturized.

    Was this helpful?
  • SO
    Shannon O.
    Verified Buyer
    Reviewing
    drip it xl
    I recommend this product
    Rated 5 out of 5 stars
    This Entire Skincare Line is PHENOMENAL!

    I’ve tried every product and cannot recommend or rave enough about each one, I’m 41, been using it for a month now and the results? Freaking Magical!!!!

    Was this helpful?
  • SG
    Sandra G.
    Verified Buyer
    Reviewing
    drip it
    I recommend this product
    How old are you? 60-69
    What is your skin type? Sensitive or Reactive
    Top skin concerns Sensitivity, Dryness or Dehydration, Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    Smooth

    Drip it is so nice and cooling and makes my makeup go on smoothly with no creasing. Everything looks a lot better with drip it!

    Was this helpful?
  • MS
    Maria S.
    Verified Buyer
    Reviewing
    drip it
    I recommend this product
    What is your skin type? Sensitive or Reactive
    Top skin concerns Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    drip it

    Good primer

    Was this helpful?

faqs

  • what is a serum in skincare?

    A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

  • when should I apply serum in my skincare routine?

    Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.

  • what is the difference between a serum & an essence?

    Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

  • how long will it take to see results from a serum?

    Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.

  • how often should I use a serum?

    Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.

LEARN MORE