beauty
from every
angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
our pov.
-
iconic individuality.
authenticity over approval.Celebrating unique qualities and embracing authenticity over fitting in.
-
inclusive community.
fearless vulnerability.An inviting, safe space for inspiration, experimentation and honest conversations.
-
edutainment.
be a pro at home.Empowering you through education, bringing you joy through entertainment.
-
proprietary tech.
with makeup artistry tech(nique).We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.
a note from
Mikayla
I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.
I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.
We’re in this together!
our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.
we
don’t just conceal; we heal
we
don’t just conceal; we heal
With our multifunctional, high-performance products, you can achieve instantly flawless skin while enjoying long-term benefits.
our patented technology
Our carefully developed, patented skin prep process is designed to work as a seamless system for glowing results.
let’s make it official
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"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_2.png?v=1763394090\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_2.png?v=1763394090\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_2.png?v=1763394090 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_2.png?v=1763394090\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"954\"\n height=\"1008\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero.jpg?v=1779295668\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero.jpg?v=1779295668\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero.jpg?v=1779295668\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero.jpg?v=1779295668 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero.jpg?v=1779295668\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e"
}
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.
*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.
