POV Beauty

lip care and color, amplified

Lock in moisture while visibly smoothing
and plumping lips with every wear.

SHOP NOW

meet your new shades

Amp It and Contour It, now in indulgent new shades worth craving.

SHOP YOUR LIP COMBO

your pov, served

More shades. More flavors. More ways to create your most indulgent lip combo. Find your perfect pair.

TAKE THE QUIZ

it starts with great skin prep

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_desktop_main_hover.png?v=1776091867 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_desktop_main_hover.png?v=1776091867\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_slider.jpg?v=1777677047 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_slider.jpg?v=1777677047\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_grid_-_kc.png?v=1776614153 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_grid_-_kc.png?v=1776614153\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_one-row.png?v=1776091915 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_one-row.png?v=1776091915\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

chill it

new

chill it

plumping water-gel

hydratesweightlessnon-pilling

$38

new

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_-_desktop_main_hover.png?v=1776265082 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_-_desktop_main_hover.png?v=1776265082\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_it_-_mobile_slider.png?v=1776265098 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_it_-_mobile_slider.png?v=1776265098\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_-_mobile_collection_grid.png?v=1776265113 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_-_mobile_collection_grid.png?v=1776265113\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_-_mobile_collection_one-row.png?v=1776265127 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewlight_-_mobile_collection_one-row.png?v=1776265127\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

dew it light

save 10%

dew it light

lightweight, pro-level skin prep

lightweightbarrier supportflawless base

$142

$142 ~~$158~~

save 10%

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_desktop_main_hover.png?v=1776265965 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_desktop_main_hover.png?v=1776265965\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_mobile_slider.png?v=1776265993 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_mobile_slider.png?v=1776265993\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_mobile_collection_grid.png?v=1776266008 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_mobile_collection_grid.png?v=1776266008\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_mobile_collection_one-row.png?v=1776266648 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool_it_-_mobile_collection_one-row.png?v=1776266648\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

renew it light

save 10%

renew it light

lightweight skin prep

hydratesrefreshesweightless

$97

$97 ~~$108~~

save 10%

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Card_-_4.png?v=1741790459 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Card_-_4.png?v=1741790459\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-drenchit_94752284-6939-4e78-9abc-0890d3494fab.jpg?v=1745870136 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-drenchit_94752284-6939-4e78-9abc-0890d3494fab.jpg?v=1745870136\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_C.png?v=1741353492 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_C.png?v=1741353492\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/seal_drench_it_collection.png?v=1764809896 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/seal_drench_it_collection.png?v=1764809896\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_90baae51-64f4-4864-b2b8-589e5188203a.png?v=1742283514 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_90baae51-64f4-4864-b2b8-589e5188203a.png?v=1742283514\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

drench it

award-winning

drench it

Soothing priming milk

hydratesbalancesimproves texture

$34

award-winning

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_serum_-_desktop_main_hover.png?v=1770238704 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_serum_-_desktop_main_hover.png?v=1770238704\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-modeltech.png?v=1773258934 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-modeltech.png?v=1773258934\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_serum_-_mobile_slider_602cafba-c1f0-4cbd-8080-0778f31c6204.png?v=1769015888 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_serum_-_mobile_slider_602cafba-c1f0-4cbd-8080-0778f31c6204.png?v=1769015888\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eyeserum_-_mobile_collection_gridv3.png?v=1773934122 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eyeserum_-_mobile_collection_gridv3.png?v=1773934122\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-one-row.png?v=1768404123 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-one-row.png?v=1768404123\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

snatch it eye serum

pdrn-powered

snatch it eye serum

pro-aging eye serum

brightensfirmssmooths

$38

pdrn-powered

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover_ec7f215a-a1a3-40dd-9e31-1d252a2e72b9.png?v=1741790458 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover_ec7f215a-a1a3-40dd-9e31-1d252a2e72b9.png?v=1741790458\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dripit_72591b19-5ba5-4ef0-afbd-2c6fcdd615bd.jpg?v=1745954923 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dripit_72591b19-5ba5-4ef0-afbd-2c6fcdd615bd.jpg?v=1745954923\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/2_C.png?v=1741353583 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/2_C.png?v=1741353583\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_507cf324-38d5-4bdb-be15-085ba2adee97.png?v=1741694434 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_507cf324-38d5-4bdb-be15-085ba2adee97.png?v=1741694434\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_eb5bb73e-a568-4e79-92ef-ffdec635e289.png?v=1742283514 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_eb5bb73e-a568-4e79-92ef-ffdec635e289.png?v=1742283514\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

drip it

Glowing Skin serum

hydratesbrightenssmooths

$36

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_serum_-_desktop_main_hover_3f277e83-a6b3-41ce-ac5c-5d9c7851efa6.png?v=1769015707 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_serum_-_desktop_main_hover_3f277e83-a6b3-41ce-ac5c-5d9c7851efa6.png?v=1769015707\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-drenchit_94752284-6939-4e78-9abc-0890d3494fab.jpg?v=1745870136 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-drenchit_94752284-6939-4e78-9abc-0890d3494fab.jpg?v=1745870136\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_ampoule_-_mobile_slider_afef0994-b524-4560-aea4-4014d33bf43f.png?v=1769015741 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_ampoule_-_mobile_slider_afef0994-b524-4560-aea4-4014d33bf43f.png?v=1769015741\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_serum_-_mobile_collection_grid_5afee0ff-56bb-48ef-9ecf-94a9c51cb6b4.png?v=1769015786 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_serum_-_mobile_collection_grid_5afee0ff-56bb-48ef-9ecf-94a9c51cb6b4.png?v=1769015786\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_serum_-_mobile_collection_one-row.png?v=1768402864 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_serum_-_mobile_collection_one-row.png?v=1768402864\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

snatch it face ampoule

PDRN-powered

snatch it face ampoule

Pro-aging face ampoule

firmsliftsplumps

$42

PDRN-powered

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-1.png?v=1741790459 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-1.png?v=1741790459\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-whipit_1a0d443a-942e-4ace-85c0-27b944c9622d.jpg?v=1742852886 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-whipit_1a0d443a-942e-4ace-85c0-27b944c9622d.jpg?v=1742852886\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/3_C.png?v=1741353629 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/3_C.png?v=1741353629\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_9051cd5a-f324-4418-82b2-44c34cd1174f.png?v=1741694434 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_9051cd5a-f324-4418-82b2-44c34cd1174f.png?v=1741694434\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_9051cd5a-f324-4418-82b2-44c34cd1174f.png?v=1741694434 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_9051cd5a-f324-4418-82b2-44c34cd1174f.png?v=1741694434\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

whip it

Lightweight deep moisturizer

boosts elasticitybarrier supporthydrates

$38

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Card_-_5.png?v=1741790458 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Card_-_5.png?v=1741790458\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-glazeit_0c5cbcfc-7186-4184-beee-2cc8c30ea3c3.jpg?v=1742829999 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-glazeit_0c5cbcfc-7186-4184-beee-2cc8c30ea3c3.jpg?v=1742829999\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/4_C.png?v=1741353673 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/4_C.png?v=1741353673\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-collection-grid-glamour-seal.png?v=1775592941 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-collection-grid-glamour-seal.png?v=1775592941\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_0f6efe3e-cf49-4811-8155-1c929bc8778c.png?v=1742283514 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_0f6efe3e-cf49-4811-8155-1c929bc8778c.png?v=1742283514\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

glaze it

Makeup primer

long-lastingflawless baseblurs

$28

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-2.png?v=1741790458 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-2.png?v=1741790458\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-ampit.jpg?v=1742855402 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-ampit.jpg?v=1742855402\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/345.png?v=1741685155 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/345.png?v=1741685155\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_collection_mobile.png?v=1764809835 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_collection_mobile.png?v=1764809835\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_b2515bd5-87a7-4e69-8107-430bf6a4285d.png?v=1742283515 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_b2515bd5-87a7-4e69-8107-430bf6a4285d.png?v=1742283515\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

amp it

Amplifying lip ampoule

restoringline fillinglip repair

$22

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it.png?v=1741684239 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it.png?v=1741684239\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dewit_53d3ad32-a31c-482d-bae3-32a8d4c6427d.jpg?v=1742855402 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dewit_53d3ad32-a31c-482d-bae3-32a8d4c6427d.jpg?v=1742855402\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"dew it\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e" }

dew it

save 10%

dew it

Pro-level Skin Prep

hydratesbarrier supportflawless base

$142

$142 ~~$158~~

save 10%

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_sliderv3.png?v=1770238987 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_sliderv3.png?v=1770238987\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Snatch-science-anchor-DT.png?v=1772042786 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Snatch-science-anchor-DT.png?v=1772042786\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_collection_grid_eda0d089-b5c0-4d5f-968c-1962f950b0ff.png?v=1770238841 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_collection_grid_eda0d089-b5c0-4d5f-968c-1962f950b0ff.png?v=1770238841\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_collection_gridv3.png?v=1773934024 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_collection_gridv3.png?v=1773934024\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_collection_one-row.png?v=1768405546 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_duo_-_mobile_collection_one-row.png?v=1768405546\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

sculpt it

save 10%

sculpt it

Pro-aging duo

liftsfirmsplumps

$72

$72 ~~$80~~

save 10%

shop all skin prep

Shop Now

shop by step

drench it

drip it

whip it

glaze it

amp it

SHOP THE FULL ROUTINE

drench it

Soothing priming milk

drip it

Glowing Skin serum

whip it

Lightweight deep moisturizer

glaze it

Makeup primer

amp it

Amplifying lip ampoule

drench it

Soothing priming milk

drip it

Glowing Skin serum

whip it

Lightweight deep moisturizer

glaze it

Makeup primer

amp it

Amplifying lip ampoule

SHOP THE FULL ROUTINE

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

patented technology, trending ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

Learn More

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

Skin prep 101

shop skinprep

bundle & save

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_desktop_main_hover.jpg?v=1780515995 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_desktop_main_hover.jpg?v=1780515995\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_desktop_main_hover.jpg?v=1780515995 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_desktop_main_hover.jpg?v=1780515995\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_mobile_slider.jpg?v=1780516017 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_mobile_slider.jpg?v=1780516017\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_mobile_collection_grid.jpg?v=1780516032 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_mobile_collection_grid.jpg?v=1780516032\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_mobile_collection_one-row.jpg?v=1780516045 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it_-_mobile_collection_one-row.jpg?v=1780516045\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

own it

AMP IT + CONTOUR IT + DRIP IT + CHILL IT

buildable colorlasting definitionglowing hydration

$104

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_desktop_main_hover.jpg?v=1780094522 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_desktop_main_hover.jpg?v=1780094522\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_desktop_main_hover.jpg?v=1780094522 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_desktop_main_hover.jpg?v=1780094522\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_mobile_slider.jpg?v=1780094540 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_mobile_slider.jpg?v=1780094540\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_mobile_collection_grid.jpg?v=1780094560 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_mobile_collection_grid.jpg?v=1780094560\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_mobile_collection_one-row.jpg?v=1780094574 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix_it_-_mobile_collection_one-row.jpg?v=1780094574\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

mix it

2 AMP ITS + 2 CONTOUR ITS + SHARPEN IT

buildable colornourishinglasting definition

$82

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_desktop_main_hover.jpg?v=1780515718 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_desktop_main_hover.jpg?v=1780515718\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_desktop_main_hover.jpg?v=1780515718 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_desktop_main_hover.jpg?v=1780515718\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_mobile_slider.jpg?v=1780515740 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_mobile_slider.jpg?v=1780515740\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_mobile_collection_grid.jpg?v=1780515758 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_mobile_collection_grid.jpg?v=1780515758\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_mobile_collection_one-row.jpg?v=1780515771 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it_-_mobile_collection_one-row.jpg?v=1780515771\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

serve it

AMP IT + CONTOUR IT + GLAZE IT

buildable colorlasting definitionflawless base

$63

dew it

save 10%

dew it

Pro-level Skin Prep

hydratesbarrier supportflawless base

$142

$142 ~~$158~~

save 10%

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/card-static_ed44aa78-92c8-478b-a99c-886e284cc7ed.jpg?v=1749831608 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/card-static_ed44aa78-92c8-478b-a99c-886e284cc7ed.jpg?v=1749831608\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-renewit.jpg?v=1749741543 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-renewit.jpg?v=1749741543\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/renew.jpg?v=1749832541 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/renew.jpg?v=1749832541\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit.jpg?v=1749831632 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit.jpg?v=1749831632\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit-1row.jpg?v=1749831662 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit-1row.jpg?v=1749831662\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

renew it

save 10%

renew it

Rejuvenating skin prep

balanceshydratesboosts elasticity

$97

$97 ~~$108~~

save 10%

sculpt it

save 10%

sculpt it

Pro-aging duo

liftsfirmsplumps

$72

$72 ~~$80~~

save 10%

dew it light

save 10%

dew it light

lightweight, pro-level skin prep

lightweightbarrier supportflawless base

$142

$142 ~~$158~~

save 10%

renew it light

save 10%

renew it light

lightweight skin prep

hydratesrefreshesweightless

$97

$97 ~~$108~~

save 10%

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_desktop_main_hover.png?v=1776269183 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_desktop_main_hover.png?v=1776269183\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_mobile_slider.png?v=1776269206 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_mobile_slider.png?v=1776269206\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_mobile_collection_grid.png?v=1776269219 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_mobile_collection_grid.png?v=1776269219\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_mobile_collection_one-row.png?v=1776269229 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/set_it_-_mobile_collection_one-row.png?v=1776269229\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

set it

limited edition

set it

lightweight makeup prep

hydratesscupltsgrips makeup

$97

$97 ~~$108~~

limited edition

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_desktop_main_hover.png?v=1776452167 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_desktop_main_hover.png?v=1776452167\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_mobile_slider.png?v=1776452167 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_mobile_slider.png?v=1776452167\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_mobile_collection_grid.png?v=1776452167 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_mobile_collection_grid.png?v=1776452167\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_mobile_collection_one-row.png?v=1776452167 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench_it_-_mobile_collection_one-row.png?v=1776452167\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

quench it

limited edition

quench it

HYDRATING SKIN PREP

hydratesplumpsrestores

$86.40

$86.40 ~~$96~~

limited edition

{ "desktopPrimary": "", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"shrunk it\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e" }