it starts with great skin prep
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"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2544\"\n height=\"2688\"\n \u003e"
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{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"renew it light\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2544\"\n height=\"2688\"\n \u003e"
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{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"drench it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-cs_f0c7a787-2760-467b-931d-a95239f008c4.jpg?v=1772293335\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-cs_f0c7a787-2760-467b-931d-a95239f008c4.jpg?v=1772293335\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-cs_f0c7a787-2760-467b-931d-a95239f008c4.jpg?v=1772293335\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-cs_f0c7a787-2760-467b-931d-a95239f008c4.jpg?v=1772293335 1360w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-cs_f0c7a787-2760-467b-931d-a95239f008c4.jpg?v=1772293335\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1360\"\n height=\"1520\"\n \u003e"
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{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340 1908w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"snatch it eye serum\"\n \n loading=\"lazy\"\n \n width=\"1908\"\n height=\"2016\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"drip it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-cs_1b0a48bf-2da6-4bcf-97c9-13917a10c7f5.jpg?v=1773162249\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-cs_1b0a48bf-2da6-4bcf-97c9-13917a10c7f5.jpg?v=1773162249\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-cs_1b0a48bf-2da6-4bcf-97c9-13917a10c7f5.jpg?v=1773162249\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-cs_1b0a48bf-2da6-4bcf-97c9-13917a10c7f5.jpg?v=1773162249 1360w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-cs_1b0a48bf-2da6-4bcf-97c9-13917a10c7f5.jpg?v=1773162249\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1360\"\n height=\"1520\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823 1908w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"snatch it face ampoule\"\n \n loading=\"lazy\"\n \n width=\"1908\"\n height=\"2016\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Snatch-model-goop-DT.png?v=1769013976 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Snatch-model-goop-DT.png?v=1769013976\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"whip it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip-it-cs_c8e07cfa-68f4-47dd-8ede-48f0a10bfe43.jpg?v=1773258934\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/whip-it-cs_c8e07cfa-68f4-47dd-8ede-48f0a10bfe43.jpg?v=1773258934\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/whip-it-cs_c8e07cfa-68f4-47dd-8ede-48f0a10bfe43.jpg?v=1773258934\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/whip-it-cs_c8e07cfa-68f4-47dd-8ede-48f0a10bfe43.jpg?v=1773258934 1360w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip-it-cs_c8e07cfa-68f4-47dd-8ede-48f0a10bfe43.jpg?v=1773258934\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1360\"\n height=\"1520\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"glaze it\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-model-refresh.png?v=1775594219 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-model-refresh.png?v=1775594219\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp-it-cs_0972dd49-c95c-484b-9c62-cf447a0a8ade.jpg?v=1773258934\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp-it-cs_0972dd49-c95c-484b-9c62-cf447a0a8ade.jpg?v=1773258934\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp-it-cs_0972dd49-c95c-484b-9c62-cf447a0a8ade.jpg?v=1773258934\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp-it-cs_0972dd49-c95c-484b-9c62-cf447a0a8ade.jpg?v=1773258934 1360w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp-it-cs_0972dd49-c95c-484b-9c62-cf447a0a8ade.jpg?v=1773258934\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1360\"\n height=\"1520\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"dew it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewit-lifestyle.jpg?v=1764809410 576w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewit-lifestyle.jpg?v=1764809410\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"576\"\n height=\"864\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/scuplt-hero.png?v=1768498089 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/scuplt-hero.png?v=1768498089\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"sculpt it\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
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shop by step
drench it
drip it
whip it
glaze it
amp it
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.
*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.
beauty from every angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
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{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/own-it-hero_65e2d7a7-1f2a-4237-8c4a-aef382d0da0c.jpg?v=1781113492\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/own-it-hero_65e2d7a7-1f2a-4237-8c4a-aef382d0da0c.jpg?v=1781113492\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/own-it-hero_65e2d7a7-1f2a-4237-8c4a-aef382d0da0c.jpg?v=1781113492\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/own-it-hero_65e2d7a7-1f2a-4237-8c4a-aef382d0da0c.jpg?v=1781113492 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/own-it-hero_65e2d7a7-1f2a-4237-8c4a-aef382d0da0c.jpg?v=1781113492\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"own it\"\n \n loading=\"lazy\"\n \n width=\"1272\"\n height=\"1344\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it-drip_it-clinicals.jpg?v=1780514060\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/own_it-drip_it-clinicals.jpg?v=1780514060\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/own_it-drip_it-clinicals.jpg?v=1780514060\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/own_it-drip_it-clinicals.jpg?v=1780514060 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/own_it-drip_it-clinicals.jpg?v=1780514060\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1272\"\n height=\"1344\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix-it-hero_a49f38dc-c7a1-4721-b4da-772d7b9a33cc.jpg?v=1781110271\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/mix-it-hero_a49f38dc-c7a1-4721-b4da-772d7b9a33cc.jpg?v=1781110271\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/mix-it-hero_a49f38dc-c7a1-4721-b4da-772d7b9a33cc.jpg?v=1781110271\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/mix-it-hero_a49f38dc-c7a1-4721-b4da-772d7b9a33cc.jpg?v=1781110271 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/mix-it-hero_a49f38dc-c7a1-4721-b4da-772d7b9a33cc.jpg?v=1781110271\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"mix it\"\n \n loading=\"lazy\"\n \n width=\"1272\"\n height=\"1344\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1272\"\n height=\"1344\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve-it-hero_1675a58e-3591-4bd5-a781-097c1829d61f.jpg?v=1781114025\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/serve-it-hero_1675a58e-3591-4bd5-a781-097c1829d61f.jpg?v=1781114025\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/serve-it-hero_1675a58e-3591-4bd5-a781-097c1829d61f.jpg?v=1781114025\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/serve-it-hero_1675a58e-3591-4bd5-a781-097c1829d61f.jpg?v=1781114025 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve-it-hero_1675a58e-3591-4bd5-a781-097c1829d61f.jpg?v=1781114025\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"serve it\"\n \n loading=\"lazy\"\n \n width=\"1272\"\n height=\"1344\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it-glaze_it-clinicals.jpg?v=1780513811\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/serve_it-glaze_it-clinicals.jpg?v=1780513811\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/serve_it-glaze_it-clinicals.jpg?v=1780513811\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/serve_it-glaze_it-clinicals.jpg?v=1780513811 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/serve_it-glaze_it-clinicals.jpg?v=1780513811\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1272\"\n height=\"1344\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"dew it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewit-lifestyle.jpg?v=1764809410 576w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dewit-lifestyle.jpg?v=1764809410\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"576\"\n height=\"864\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1_937bb498-53dd-42b4-aa1f-d791b49c30f1.jpg?v=1764809455\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"renew it\"\n \n loading=\"lazy\"\n \n width=\"1272\"\n height=\"1344\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/renewit-lifestyle.jpg?v=1764809455 576w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/renewit-lifestyle.jpg?v=1764809455\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"576\"\n height=\"864\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/scuplt-hero.png?v=1768498089 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/scuplt-hero.png?v=1768498089\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"sculpt it\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew-it-light-hero.png?v=1776201205\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/dew-it-light-hero.png?v=1776201205\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/dew-it-light-hero.png?v=1776201205 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew-it-light-hero.png?v=1776201205\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"dew it light\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2544\"\n height=\"2688\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/cool-it-hero.png?v=1776265850\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"renew it light\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2544\"\n height=\"2688\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/set-it-hero.png?v=1776267710\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/set-it-hero.png?v=1776267710\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/set-it-hero.png?v=1776267710 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/set-it-hero.png?v=1776267710\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"set it\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo.png?v=1776274000 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench-it-hero.png?v=1776273923\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/quench-it-hero.png?v=1776273923\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/quench-it-hero.png?v=1776273923 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/quench-it-hero.png?v=1776273923\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"quench it\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2544\"\n height=\"2688\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"shrunk it\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"build it\"\n \n loading=\"lazy\"\n \n width=\"2000\"\n height=\"1996\"\n \u003e",
"desktopHover": ""
}
