lip care and color, amplified

Lock in moisture while visibly smoothing
and plumping lips with every wear.

meet your new shades

Amp It and Contour It, now in indulgent new shades worth craving.

your pov, served

More shades. More flavors. More ways to create your most indulgent lip combo. Find your perfect pair.

it starts with great skin prep

chill it
new
chill it

plumping water-gel

hydrates weightless non-pilling
dew it light
save 10%
dew it light

lightweight, pro-level skin prep

lightweight barrier support flawless base
renew it light
save 10%
renew it light

lightweight skin prep

hydrates refreshes weightless
drench it
award-winning
drench it

Soothing priming milk

hydrates balances improves texture
snatch it eye serum
pdrn-powered
snatch it eye serum

pro-aging eye serum

brightens firms smooths
drip it
drip it

Glowing Skin serum

hydrates brightens smooths
snatch it face ampoule
PDRN-powered
snatch it face ampoule

Pro-aging face ampoule

firms lifts plumps
whip it
whip it

Lightweight deep moisturizer

boosts elasticity barrier support hydrates
glaze it
glaze it

Makeup primer

long-lasting flawless base blurs
amp it
amp it

Amplifying lip ampoule

restoring line filling lip repair
dew it
save 10%
dew it

Pro-level Skin Prep

hydrates barrier support flawless base
sculpt it
save 10%
sculpt it

Pro-aging duo

lifts firms plumps

shop all skin prep

shop by step

drench it

Soothing priming milk

drip it

Glowing Skin serum

whip it

Lightweight deep moisturizer

glaze it

Makeup primer

amp it

Amplifying lip ampoule

drench it

Soothing priming milk

drip it

Glowing Skin serum

whip it

Lightweight deep moisturizer

glaze it

Makeup primer

amp it

Amplifying lip ampoule


DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

patented
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

bundle & save

own it
own it

AMP IT + CONTOUR IT + DRIP IT + CHILL IT

buildable color lasting definition glowing hydration
mix it
mix it

2 AMP ITS + 2 CONTOUR ITS + SHARPEN IT

buildable color nourishing lasting definition
serve it
serve it

AMP IT + CONTOUR IT + GLAZE IT

buildable color lasting definition flawless base
dew it
save 10%
dew it

Pro-level Skin Prep

hydrates barrier support flawless base
renew it
save 10%
renew it

Rejuvenating skin prep

balances hydrates boosts elasticity
sculpt it
save 10%
sculpt it

Pro-aging duo

lifts firms plumps
dew it light
save 10%
dew it light

lightweight, pro-level skin prep

lightweight barrier support flawless base
renew it light
save 10%
renew it light

lightweight skin prep

hydrates refreshes weightless
set it
limited edition
set it

lightweight makeup prep

hydrates scuplts grips makeup
quench it
limited edition
quench it

HYDRATING SKIN PREP

hydrates plumps restores
shrunk it
TSA-approved
shrunk it

Mini skin prep

travel-friendly discovery kit
build it
Coming soon
View product

Personalize Your Routine

the foundation of beautiful
makeup is
consistent
skin prep