• transfer-resistant
  • defines
  • enhancing
  • transfer-resistant
  • defines
  • enhancing
4.7
Rated 4.7 out of 5 stars
4.7 Stars (23 Reviews)

contour it

contour it

GRIPPING LIP PENCIL

A high-performance liner formula that defines, shapes, and locks onto lips.

Your pov, your lip combo: Bon Bon, a caramel nude, pairs perfectly with Amp It in Caramel Crème for decadent dimension. Or mix and match to create your favorite lip combo.

Best For: All skin types

Color: bon bon (caramel nude)

Free US shipping on orders over $50 • Free returns within 30 days

  • See It In Action
    contour it 1:19 minutes

  • Why It Works

    • Precision Shaping: Defines and enhances lip shape, whether you wear it softly blended or crisply outlined.

    • Glides, Then Grips: Creamy formula applies smoothly but sets down to a transfer-resistant finish.

    • Supports Lip Color: Helps improve color payoff and wear of lip products layered on top.

    • Plumps + Smooths: Skincare ingredients attract and retain moisture—no settling into lip lines.

  • Ingredients + Formula

    Formula: A creamy, gripping lip liner

    Ingredients:

    Color Clutch Technology™: Locks in lip shape and grips to lip color for transfer-resistant wear.

    Mango Butter • Hyaluronic Filling Spheres • Jojoba Seed Oil

    View all ingredients
    All Ingredients:

    Bon Bon Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    View less ingredients

  • How To Use

    Apply to clean, exfoliated lips. Outline or overline to define, then lightly fill your lip shape, blending inward for a soft ombré effect. Allow Contour It to set for 15 to 30 seconds to ensure transfer-resistant wear.

    Wear Contour It alone for a soft-matte, defined lip, or layer Amp It on top to boost color, shine, and hydration.

    POV Hack: Keep the tip ultra-precise with Sharpen It for crisper lines, detailed shaping, and maximum control every time you apply.

  • Clinical Results + Claims

    Claims:

    • Improved shape, definition, and smoothness

    • Transfer-resistant

    • Suitable for sensitive skin

    Clinical results:

    • 97% agreed Contour It made lips look enhanced after 8 hours*

    • 97% agreed lips looked contoured*

    • 94% agreed lips looked more shapely*

    • 94% agreed lip lines looked smoothed*

    • 94% agreed Contour It enhanced their lip shape*

    *Based upon third-party consumer perception study of 35 participants.

contour it

  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips
View full details

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

color clutch technology ™
locks in lip colortransfer proof
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color clutch technology ™

grips & helps lock in lip color while also providing shape to lips.

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hyaluronic filling spheres
plumpsfills lines
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hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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jojoba oil
hydratesprovides antioxidants
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jojoba oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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Charred Cider Ingredients: isododecane, mica, synthetic wax, polybutene, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), red 7 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Dash of Cinnamon Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, isoamyl laurate, silica, sucrose tetrastearate triacetate, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

90% Dark Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Angel Cake Ingredients: isododecane, synthetic wax, polybutene, mica, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxide (CI 77891), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Creme & Ganache Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Bon Bon Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Toasted Sugar Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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the proof is in the prep

*Results from a consumer perception study of 109 participants.
**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Color Clutch Technology™

Our exclusive Color Clutch Technology™ locks in lip shape and grips to lip color or gloss for transfer-proof wear.

LEARN MORE

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

LEARN MORE

it’s not just us

4.7
Rated 4.7 out of 5 stars
4.7 Stars (23 Reviews)
4.7
Rated 4.7 out of 5 stars
Based on 23 reviews
Total 5 star reviews: 18 Total 4 star reviews: 3 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 0
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23 reviews
  • SB
    Sarah B.
    Verified Buyer
    I recommend this product
    How old are you? 30-39
    What is your skin type? Combination
    Top skin concerns Dark Circles or Texture, Acne or Breakouts, Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    Beautiful colours

    Long lasting, gorgeous colours!

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  • CC
    Christine C.
    Verified Buyer
    I recommend this product
    How old are you? 30-39
    What is your skin type? Combination
    Top skin concerns Acne or Breakouts, Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    gorgeous color

    The color was true to the picture/description, cream, and stayed on. Will be purchasing more colors for sure!

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  • JM
    John M.
    Verified Buyer
    I recommend this product
    How old are you? 50-59
    What is your skin type? Normal / Balanced
    Rated 5 out of 5 stars
    Gee

    Color sooo perfect. Soft and buttery texture.

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  • D
    Debbie
    Verified Reviewer
    I recommend this product
    How old are you? 30-39
    What is your skin type? Normal / Balanced
    Top skin concerns Dryness or Dehydration, Aging, Dullness
    Rated 4 out of 5 stars
    Creme Lipliner Review

    My last review commented on how I wanted a lipliner in between Dash of a Cinnamon and Angel Cake. Creme is my favorite and works well for me, but I would still like an option that has a little less beige and more cool pink. I would love a liner in the color or similar to the color of the gloss Cannoli.

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  • TG
    Tara G.
    I recommend this product
    How old are you? 50-59
    What is your skin type? Dry
    Top skin concerns Dryness or Dehydration, Aging, Compromised Skin Barrier
    Rated 5 out of 5 stars
    Love !!!

    Buying all the colors now that I’ve fallen in love with the three I ordered!!! Soft and creamy and definitely stays on !!!

    Was this helpful?

faqs

  • is this collection limited-edition?

    Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

  • can i buy the shades individually?

    Yes! Amp It and Contour It are available individually.

  • are these lip products new formulas?

    No, these formulas are the same Amp It and Contour It you know and love!  You can see the full ingredients list at povbeauty.com.

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It. 

  • can these be worn alone?

    Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

  • will it dry out my lips?

    Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.