care meets color

care meets color

  • trace it
    new
    trace it

    SCULPTING LIP MARKER

    shapes • enhances • 12-hour wear
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (172 Reviews)
  • POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background
    amp it

    COLOR LIP AMPOULE

    buildable color • restoring • nourishing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (184 Reviews)
  • POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background
    contour it

    GRIPPING LIP PENCIL

    transfer-resistant • defines • enhancing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (144 Reviews)
  • POV Beauty Sharpen It lip pencil sharpener — product on a clean background
    Coming soon
    sharpen it

    LIP PENCIL SHARPENER

    sharpens • preserves pigment • mess-free
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (47 Reviews)
  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glaze it

    GLOWY GRIPPING PRIMER

    long-lasting • flawless base • blurs
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (796 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amp it

    RESTORATIVE LIP TREATMENT

    restoring • smoothing • lip care
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,068 Reviews)
  • POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition
    award-winning duo
    marry it set

    WEDDING DAY PREP SET

    Hydrating • Lightweight • Photo-Ready
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,822 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

build your lip wardrobe

Consider this your edit for the ultimate lip combo. Line and define with Contour It Lip Pencil or Trace It Sculpting Lip Marker, then add buildable, hydrating color with Amp It Color or a luminous glow with Amp It Clear. Choose from shades for every skin tone and depth, from warm to cool and Cannoli to Rich Cocoa. Every formula is designed to layer, blend, and wear flawlessly while keeping lips smooth and hydrated.

how do i create the perfect lip combo?

Line your lips with Contour It or Trace It and softly blend the liner inward. Then apply Amp It Color on top. For a juicier finish, add Amp It to the center of your lips. A liner one shade deeper than your lip color adds extra definition.

how do i choose a lip liner shade?

For a natural look, match your liner to your natural lip color. For more definition, go one to two shades deeper than your lip color. Warm undertones tend to be suited to caramel and brown shades; cool undertones tend to look great in rosy and berry shades.

what is a lip ampoule?

Amp It Clear is a moisturizing lip ampoule that gives lips restorative hydration and a luminous glow. Wear it alone or as a base under color. For hydration and buildable color in one step, try Amp It Color.

how do i keep lip liner from bleeding or fading?

Start with clean, dry lips and apply a transfer-resistant liner like Contour It or Trace It, then let it set before adding lipstick, gloss, or balm. Avoid applying a slick balm right before liner.

what shades does amp it color come in?

Amp It Color comes in 8 shades: Vanilla Latte, Cannoli, Strawberry Shortcake, Malassada, Boston Cream, Toasted Marshmallow, Caramel Crème, and Rich Cocoa. Pair any shade with Contour It or Trace It for a defined lip combo.