Wrap lips in deep moisture, buildable pigment, and dessert-inspired flavor.
skin prep first. always.
skin prep first. always.
-
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1218\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340 1908w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"1908\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823 1908w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-face-pdp-v3.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"1908\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_before_after.jpg?v=1785783871\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_before_after.jpg?v=1785783871\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_before_after.jpg?v=1785783871\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_before_after.jpg?v=1785783871 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_face_before_after.jpg?v=1785783871\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Chill It water-gel cooling moisturizer — product on a clean background\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Shrunk It Set mini skin prep discovery travel set — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1200\"\n height=\"1200\"\n \u003e" }
DERMATOLOGIST-TESTED
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
