Wrap lips in deep moisture, buildable pigment, and dessert-inspired flavor.
results come from routine
results come from routine
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
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DERMATOLOGIST-TESTED
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
