pov: your makeup reaches its full potential

pov: your makeup reaches its full potential

  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    HYDRATING GLOW FACE SERUM

    hydrates • brightens • smooths
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,181 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    WHIPPED SKIN BARRIER CREAM

    boosts elasticity • barrier support • hydrates
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,277 Reviews)
  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    drench it

    SOOTHING PRIMING MILK

    improves texture • hydrates • balances
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,024 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amp it

    RESTORATIVE LIP TREATMENT

    restoring • smoothing • lip care
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,069 Reviews)
  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glaze it

    GLOWY GRIPPING PRIMER

    long-lasting • flawless base • blurs
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (796 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    snatch it eye serum

    PDRN BRIGHTENING EYE SERUM

    brightens • firms • smooths
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (254 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    snatch it face ampoule

    PDRN FIRMING FACE SERUM

    firms • lifts • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (320 Reviews)
  • POV Beauty Shrunk It Set mini skin prep discovery travel set — primary product shot on a warm grey background
    Travel-size
    shrunk it set

    MINI 5-STEP SKIN PREP SET

    travel-friendly • discovery kit
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (125 Reviews)
  • trace it
    new
    trace it

    SCULPTING LIP MARKER

    shapes • enhances • 12-hour wear
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (179 Reviews)
  • POV Beauty Chill It water-gel cooling moisturizer — product on a clean background
    new
    chill it

    COOLING WATER-GEL MOISTURIZER

    hydrates • weightless • non-pilling
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (201 Reviews)
  • POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background
    amp it

    COLOR LIP AMPOULE

    buildable color • restoring • nourishing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (185 Reviews)
  • POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background
    contour it

    GRIPPING LIP PENCIL

    transfer-resistant • defines • enhancing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (145 Reviews)
  • jet (k)it
    limited edition
    jet (k)it

    MINI DRIP IT + MINI WHIP IT

    hydrates • brightens • barrier support
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (2,458 Reviews)
  • amp (k)it - champagne
    limited edition
    amp (k)it champagne

    MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

    buildable color • defines • nourishes
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (335 Reviews)
  • amp (k)it - orchid
    limited edition
    amp (k)it orchid

    MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

    buildable color • defines • nourishes
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (335 Reviews)
  • vault (k)it
    save $62
    vault (k)it

    The Ultimate POV Beauty Edit

    skin prep • lip wardrobe • save almost 20%
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (5,457 Reviews)
  • amp (k)it - sapphire
    limited edition
    amp (k)it sapphire

    MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

    buildable color • defines • nourishes
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (335 Reviews)
  • curate it set - color
    SAVE 10%
    curate it color set

    GLASS SKIN + DYNAMIC COLOR

    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,546 Reviews)
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  • repair it set
    save 10%
    repair it set

    soothing skin prep set

    hydrates • smooths • barrier support
  • POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition
    award-winning duo
    marry it set

    WEDDING DAY PREP SET

    Hydrating • Lightweight • Photo-Ready
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,824 Reviews)
  • POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition
    save 10%
    sculpt it set

    PDRN-POWERED SKIN PREP SET

    lifts • firms • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (658 Reviews)
  • POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition
    SAVE 10%
    renew it set

    REJUVENATING SKIN PREP SET

    balances • hydrates • boosts elasticity
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (43 Reviews)
  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    save 10%
    dew it set

    skin care for makeup

    hydrates • barrier support • flawless base
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (165 Reviews)
  • POV Beauty Sharpen It lip pencil sharpener — product on a clean background
    Coming soon
    sharpen it

    LIP PENCIL SHARPENER

    sharpens • preserves pigment • mess-free
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (48 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

award-winning skin prep + makeup

The full POV Beauty lineup, all in one place. Start with Korean skin prep: Drench It Priming Milk, Snatch It Face Ampoule and Eye Serum, Drip It Serum, Whip It or Chill It Moisturizers, and Glaze It Gripping Primer. Then finish with lip essentials like Amp It Lip Ampoule, Contour It Lip Pencil, and Trace It Lip Marker. Every formula is designed to layer in synchrony, so skin looks smoother and more hydrated and makeup looks and wears better. Shop single products, value sets, and travel minis.

what is pov beauty?

POV Beauty makes Korean skin prep and lip products designed for people who wear makeup. Each formula cares for your skin while creating a smoother, more hydrated canvas, so foundation, concealer, bronzer, blush, and lip color look and wear better.

what's the difference between skin prep and skincare?

Skincare focuses on long-term skin goals; skin prep is skincare made for makeup. POV Beauty's skin prep formulas hydrate, smooth, and grip, so makeup applies and wears better.

where should I start with pov beauty?

Start with a set. The Dew It Set (priming milk, hydrating serum, whipped moisturizer, gripping primer, and lip ampoule) is a full hydrating prep routine for dry, normal, and combination skin. The Dew It Light Set suits normal-to-oily and breakout-prone skin. Want to test the products before committing to full sizes? Try our Shrunk It travel set of skin prep minis.

in what order should I apply pov beauty products?

Go from thinnest to thickest: Drench It on clean skin, Snatch It Eye Serum, Drip It Serum and/or Snatch It Face Ampoule, then Whip It or Chill It Moisturizer. Finish with Glaze It Gripping Primer before makeup. For lips, line with Contour It or Trace It, then apply Amp It Lip Ampoule.

can I use pov beauty skin prep without makeup?

Yes. Every POV Beauty skin prep formula works on bare skin, too—use the routine on no-makeup days for hydrated, healthy-looking skin.