hydrated skin starts here

hydrated skin starts here

  • locks moisture
    locks moisture

    locks moisture

    “It actually does lock in moisture and my skin ends up feeling bouncy and soft all day long.”

    jessica h.

    Verified Buyer

  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    drench it

    SOOTHING PRIMING MILK

    improves texture • hydrates • balances
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,024 Reviews)
  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    HYDRATING GLOW FACE SERUM

    hydrates • brightens • smooths
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,181 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    WHIPPED SKIN BARRIER CREAM

    boosts elasticity • barrier support • hydrates
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,277 Reviews)
  • POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition
    SAVE 10%
    renew it set

    REJUVENATING SKIN PREP SET

    balances • hydrates • boosts elasticity
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (43 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amp it

    RESTORATIVE LIP TREATMENT

    restoring • smoothing • lip care
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,069 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    snatch it eye serum

    PDRN BRIGHTENING EYE SERUM

    brightens • firms • smooths
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (254 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    snatch it face ampoule

    PDRN FIRMING FACE SERUM

    firms • lifts • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (320 Reviews)
  • POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition
    save 10%
    sculpt it set

    PDRN-POWERED SKIN PREP SET

    lifts • firms • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (658 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

hydrating skin prep

Quench your skin before makeup. Drench It Priming Milk, Drip It Serum, and Whip It Moisturizer layer together to deliver deep hydration, supporting plumper skin and reducing the look of dryness for a dewy, makeup-ready finish. Add Snatch It Face Ampoule and Eye Serum for extra bounce and Amp It for soft, hydrated lips. Well-hydrated skin helps foundation glide on smoothly and wear better—it's your shortcut to glass skin, even under makeup.

what's the difference between dry and dehydrated skin?

Dry skin lacks oil; dehydrated skin lacks water, and any skin type, even oily, can be dehydrated. Both can make makeup look cakey or patchy. Drench It and Drip It help replenish hydration, while Whip It helps seal it in.

how do i stop foundation from clinging to dry patches?

Hydrate in layers before makeup: Drench It Priming Milk, Drip It Serum, and Whip It Moisturizer, focusing on dry areas around the nose and mouth. Let everything absorb, then apply foundation in thin layers with a damp sponge or brush.

how do i get dewy glass skin under makeup?

Glass skin comes from layered hydration. Apply Drench It, Drip It, then Whip It, and finish with Glaze It Gripping Primer. Choose a light, dewy foundation and powder only where you need it.

what is a priming milk?

Drench It is a milky toner-essence, or priming milk, that floods freshly cleansed skin with cooling moisture. It's the first step in the POV Beauty skin prep routine and preps skin for everything you layer after.

can oily skin use hydrating skin prep?

Yes. Oily skin still needs hydration. Choose lighter textures like Drench It, Drip It, and Chill It Water-Gel Moisturizer, or try the Dew It Light Set, made for normal-to-oily and breakout-prone skin.