healthy skin starts here

Skin prep designed for longevity helps create the ideal foundation for makeup that lasts longer and wears better, with skin that stays plump, firm, and hydrated. 

healthy skin starts here

Skin prep designed for longevity helps create the ideal foundation for makeup that lasts longer and wears better, with skin that stays plump, firm, and hydrated. 

  • all-day wear
    all-day wear

    all-day wear

    “I have tried a ton of high-end primers and this really puts those to shame.”

    Naomi l.

    Verified Buyer

  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    WHIPPED SKIN BARRIER CREAM

    boosts elasticity • barrier support • hydrates
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,277 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    snatch it eye serum

    PDRN BRIGHTENING EYE SERUM

    brightens • firms • smooths
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (254 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    snatch it face ampoule

    PDRN FIRMING FACE SERUM

    firms • lifts • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (320 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

skin longevity

Skin prep made for the long game. Snatch It Face Ampoule, Snatch It Eye Serum, and Whip It Moisturizer work together to support healthy-looking skin—helping to firm, hydrate, and protect your complexion for makeup that looks better, too. Made with salmon-derived PDRN, peptides, ceramides, and Whip It's BarrierBolster Technology™, this routine rewards consistency: the more you use it, the more resilient, smooth, and radiant your skin looks, with or without makeup.

what is skin longevity?

Skin longevity is a long-term approach to skincare that focuses on keeping skin healthy-looking, resilient, and hydrated over time instead of chasing quick fixes. It means consistent daily care: skin barrier support, hydration, and daily SPF.

how is longevity skincare different from anti-aging?

Anti-aging focuses on erasing signs of age. Longevity skincare focuses on keeping skin healthy-looking and resilient at every age. POV's longevity edit is about consistent support through hydration, firming, and skin barrier care, not fighting your skin.

what ingredients help skin look healthy over time?

Look for skin barrier-supporting ceramides, hydrating ingredients, peptides, and K-beauty favorites like salmon-derived PDRN. Snatch It Face Ampoule combines PDRN, peptides, and ceramides, and Whip It supports the skin barrier with BarrierBolster Technology™.

how long does it take to see results from skincare?

Hydration is instant. Changes in the look of firmness and texture usually take several weeks of consistent daily use, so stick with your routine morning and night.

is sunscreen part of a longevity routine?

Yes. Daily SPF is one of the most important steps for long-term skin health. Apply it after Whip It Moisturizer and before Glaze It Gripping Primer and makeup.