weightless water-gel moisturizer

A breakthrough weightless moisturizer clinically proven to deliver long-lasting hydration. Cooling on contact, this next-gen water-gel formula is powered by HydraReservoir Technology™ to optimize moisture distribution and retention. Hyaluronic acid visibly plumps and quenches skin, niacinamide supports the skin barrier, and peptides help enhance elasticity—creating a smooth, hydrated base that layers seamlessly under makeup and SPF without pilling.

Real, visible results: 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately, over eight hours, and over twelve hours.*

BEST FOR: Normal, oily, and breakout-prone skin types; anyone looking for a lightweight moisturizer, especially during warmer months.

WHY WE MADE IT: This next-gen formula delivers optimized hydration through a weightless, cooling water-gel. The formula absorbs evenly, lasts all day, and preps skin for makeup without pilling.

weightless water-gel moisturizer

A breakthrough weightless moisturizer clinically proven to deliver long-lasting hydration. Cooling on contact, this next-gen water-gel formula is powered by HydraReservoir Technology™ to optimize moisture distribution and retention. Hyaluronic acid visibly plumps and quenches skin, niacinamide supports the skin barrier, and peptides help enhance elasticity—creating a smooth, hydrated base that layers seamlessly under makeup and SPF without pilling.

Real, visible results: 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately, over eight hours, and over twelve hours.*

BEST FOR: Normal, oily, and breakout-prone skin types; anyone looking for a lightweight moisturizer, especially during warmer months.

WHY WE MADE IT: This next-gen formula delivers optimized hydration through a weightless, cooling water-gel. The formula absorbs evenly, lasts all day, and preps skin for makeup without pilling.

  • POV Beauty Chill It water-gel cooling moisturizer — product on a clean background
    new
    chill it

    COOLING WATER-GEL MOISTURIZER

    hydrates • weightless • non-pilling
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (201 Reviews)
  • POV Beauty Dew It Light Set lightweight skin prep set — primary product shot on a warm grey background
    save 10%
    dew it light set

    lightweight, pro-level skin prep

    lightweight • barrier support • flawless base
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)
  • renew it light set
    save 10%
    renew it light set

    lightweight skin prep

    hydrates • refreshes • weightless
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

faqs

what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

can a good moisturizer help with makeup application?

Yes, moisturizers are designed to hydrate and soothe dry skin helping in mitigating dry patches or cakiness in makeup. Whip It is designed to work under makeup so complexion looks more smooth, flawless & radiant.

can I wear a primer alone, without applying makeup?

Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

what does a lip ampoule do?

Intensive hydration: deeply moisturizes, leaving lips softer and smoother.

Plumps and firms: peptides or hyaluronic acid help attract moisture for fuller, firmer lips.

Restores dryness: targets dry lips, restoring softness and health.

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