weightless water-gel moisturizer

A breakthrough weightless moisturizer clinically proven to deliver long-lasting hydration. Cooling on contact, this next-gen water-gel formula is powered by HydraReservoir Technology™ to optimize moisture distribution and retention. Hyaluronic acid visibly plumps and quenches skin, niacinamide supports the skin barrier, and peptides help enhance elasticity—creating a smooth, hydrated base that layers seamlessly under makeup and SPF without pilling.

Real, visible results: 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately, over eight hours, and over twelve hours.*

BEST FOR: Normal, oily, and breakout-prone skin types; anyone looking for a lightweight moisturizer, especially during warmer months.

WHY WE MADE IT: This next-gen formula delivers optimized hydration through a weightless, cooling water-gel. The formula absorbs evenly, lasts all day, and preps skin for makeup without pilling.

weightless water-gel moisturizer

A breakthrough weightless moisturizer clinically proven to deliver long-lasting hydration. Cooling on contact, this next-gen water-gel formula is powered by HydraReservoir Technology™ to optimize moisture distribution and retention. Hyaluronic acid visibly plumps and quenches skin, niacinamide supports the skin barrier, and peptides help enhance elasticity—creating a smooth, hydrated base that layers seamlessly under makeup and SPF without pilling.

Real, visible results: 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately, over eight hours, and over twelve hours.*

BEST FOR: Normal, oily, and breakout-prone skin types; anyone looking for a lightweight moisturizer, especially during warmer months.

WHY WE MADE IT: This next-gen formula delivers optimized hydration through a weightless, cooling water-gel. The formula absorbs evenly, lasts all day, and preps skin for makeup without pilling.

  • POV Beauty Chill It water-gel cooling moisturizer — product on a clean background
    new
    chill it

    COOLING WATER-GEL MOISTURIZER

    hydrates weightless non-pilling
  • POV Beauty Dew It Light Set lightweight skin prep set — primary product shot on a warm grey background
    save 10%
    dew it light

    lightweight, pro-level skin prep

    lightweight barrier support flawless base
  • renew it light
    save 10%
    renew it light

    lightweight skin prep

    hydrates refreshes weightless

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla