celebrate it

catch
the light

When your skin feels this good,

you don’t hide from the spotlight.

stocking stuffers

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drip it

Glowing Skin serum

hydratesbrightenssmooths

$36

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drench it

award-winning

drench it

Soothing priming milk

hydratesbalancesimproves texture

$34

award-winning

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amp it

Amplifying lip ampoule

restoringline fillinglip repair

$22

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whip it

Lightweight deep moisturizer

boosts elasticitybarrier supporthydrates

$38

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glaze it

Makeup primer

long-lastingflawless baseblurs

$28

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digital gift card

From $25

{ "desktopPrimary": "", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Shrunk_it_collection-1.png?v=1765829395\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"shrunk it\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e" }

shrunk it

TSA-approved

shrunk it

Mini skin prep

travel-friendlydiscovery kit

$80

TSA-approved

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_desktop_main_hover.png?v=1776091867 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_desktop_main_hover.png?v=1776091867\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-stats.png?v=1776782251\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_slider.jpg?v=1777677047 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_slider.jpg?v=1777677047\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_grid_-_kc.png?v=1776614153 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_grid_-_kc.png?v=1776614153\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_one-row.png?v=1776091915 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_-_mobile_collection_one-row.png?v=1776091915\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

chill it

new

chill it

plumping water-gel

hydratesweightlessnon-pilling

$38

new

amp it

Amplifying lip ampoule

restoringline fillinglip repair

$22

digital gift card

From $25

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

meet the glow (k)it

Your holiday glow, packed in a sleek silver bag. Whip It moisturizer and mini Drip It serum keep skin hydrated and radiant all season.

SHOP GLOW (K)IT

carry it

Hold all your essentials.

drip it mini

Nourish and hydrate all day long.

whip it

Keep your skin glowing, no matter the weather.

carry it

Hold all your essentials.

drip it mini

Nourish and hydrate all day long.

whip it

Keep your skin glowing, no matter the weather.

SHOP GLOW (K)IT

gift it

to: the hard to shop for

shrunk it

TSA-approved

shrunk it

Mini skin prep

travel-friendlydiscovery kit

$80

TSA-approved

digital gift card

From $25

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_xl_desktop_1.png?v=1763414234 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_xl_desktop_1.png?v=1763414234\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dripit_72591b19-5ba5-4ef0-afbd-2c6fcdd615bd.jpg?v=1745954923 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dripit_72591b19-5ba5-4ef0-afbd-2c6fcdd615bd.jpg?v=1745954923\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_xl-mob.png?v=1763343745 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_xl-mob.png?v=1763343745\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_xl-mob.png?v=1763343745 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_xl-mob.png?v=1763343745\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"drip it xl\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e" }

drip it xl

volume savings

drip it xl

glowing skin serum

hydratesbrightenssmooths

$90

volume savings

whip it

Lightweight deep moisturizer

boosts elasticitybarrier supporthydrates

$38

drench it

award-winning

drench it

Soothing priming milk

hydratesbalancesimproves texture

$34

award-winning

amp it

Amplifying lip ampoule

restoringline fillinglip repair

$22

drip it

Glowing Skin serum

hydratesbrightenssmooths

$36

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/card-static_ed44aa78-92c8-478b-a99c-886e284cc7ed.jpg?v=1749831608 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/card-static_ed44aa78-92c8-478b-a99c-886e284cc7ed.jpg?v=1749831608\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-renewit.jpg?v=1749741543 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-renewit.jpg?v=1749741543\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/renew.jpg?v=1749832541 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/renew.jpg?v=1749832541\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit.jpg?v=1749831632 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit.jpg?v=1749831632\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit-1row.jpg?v=1749831662 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/MobileCollections-hydrateit-1row.jpg?v=1749831662\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e" }

renew it

save 10%

renew it

Rejuvenating skin prep

balanceshydratesboosts elasticity

$97

$97 ~~$108~~

save 10%

to: the makeup obsessed

glaze it

Makeup primer

long-lastingflawless baseblurs

$28

drip it xl

volume savings

drip it xl

glowing skin serum

hydratesbrightenssmooths

$90

volume savings

amp it

Amplifying lip ampoule

restoringline fillinglip repair

$22

drench it

award-winning

drench it

Soothing priming milk

hydratesbalancesimproves texture

$34

award-winning

whip it

Lightweight deep moisturizer

boosts elasticitybarrier supporthydrates

$38

digital gift card

From $25

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it.png?v=1741684239 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it.png?v=1741684239\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "desktopHover": "\u003cimg\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dewit_53d3ad32-a31c-482d-bae3-32a8d4c6427d.jpg?v=1742855402 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hover-dewit_53d3ad32-a31c-482d-bae3-32a8d4c6427d.jpg?v=1742855402\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n loading=\"lazy\"\n width=\"\"\n height=\"\"\n \u003e", "mobileSlider": "\u003cimg\n data-card-media-slot=\"mobile-slider\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920\u0026width=533\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobilePrimary": "\u003cimg\n data-card-media-slot=\"mobile-primary\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920 w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/dew_it_collection_mobile.png?v=1764433920\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"\"\n height=\"\"\n \u003e", "mobileCollection": "\u003cimg\n data-card-media-slot=\"mobile-collection\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410\u0026width=720\"\n sizes=\"(min-width: 1200px)\n 267px,\n (min-width: 990px) calc((100vw - 130px) \/ 4),\n (min-width: 750px) calc((100vw - 120px) \/ 3),\n calc((100vw - 35px) \/ 2)\"\n alt=\"dew it\"\n class=\"motion-reduce\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e" }