Add a lightweight boost of plumping hydration to keep skin fresh, glowing, and prepped for makeup.
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Add a lightweight boost of plumping hydration to keep skin fresh, glowing, and prepped for makeup.
Seal in moisture and give your skin barrier the support it needs with this fluffy whipped cream.
Start your routine with this soothing priming milk to create the perfect canvas for everything you apply after.
Prep lips with deep hydration so every lip look goes on smoother and feels more comfortable.
Lock makeup in place with this gripping primer—you’ll notice smoother application, lasting wear, and a healthy-looking glow.
Depuff, brighten, and smooth under-eyes so concealer applies more evenly and wears longer.
Support firmer, plumper, lifted-looking skin—makeup or no makeup.
Quench skin with weightless, cooling hydration that layers seamlessly under makeup.
Wrap lips in deep moisture, buildable pigment, and dessert-inspired flavor.
Define lips with a creamy liner that applies smoothly, then sets down to a transfer-resistant finish.
The core skin prep routine for hydrated, radiant skin—made mini for trial or travel.
Maximizes makeup application and wear.
The discovery set: Travel-friendly sizes for glowing skin and flawless makeup wherever you go.
High-performance Korean formulas: Made with advanced skincare technology. Learn more.
Best For: All skin types
mini drench it 40mL / 1.3 fl oz
mini drip it 15mL / 0.5 fl oz
mini whip it 13mL / 0.44 fl oz
mini glaze it 15mL / 0.5 fl oz
amp it (full size) 15mL / 0.5 fl oz
clutch it vegan leather
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Free US shipping on orders over $50 • Free returns within 30 days
• Skin Prep Essentials: The core routine to create a smooth, glowing foundation for flawless makeup application.
• 360 Hydration: Builds moisture layer by layer, from a milky essence to a deep lip treatment.
• Discovery Kit: The perfect way to test the core skin prep routine before committing to full sizes.
• Travel-Ready: TSA-friendly minis that fit in any carry-on or makeup bag.
Formula: See individual product pages for formula details.
Ingredients:
2X FermentVital Complex™ (All Products): A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.
Megamirrored Molecular Complex™ (Drip It): Helps restore the skin barrier to support skin health, hydration, and vibrancy.
BarrierBolster Technology™ (Whip It): Supports the skin barrier with deep, lasting hydration for skin that’s soothed, comfortable, and glowing.
Gripping Glaze Technology™ (Glaze It): Helps lock makeup in place with a glassy, skin-smoothing finish while maintaining lasting hydration.
Elastin Glow Technology™ (Amp It): A serious dose of lip-smoothing hydration that supports the delicate skin barrier—so lips feel renewed, glowing, and healthy.
drench it
Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan.
drip it
Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.
whip it
Water (aqua/eau), glycerin, palmitic acid, butylene glycol, stearic acid, propylene glycol dibenzoate, cetyl ethylhexanoate, pentaerythrityl tetraethylhexanoate, helianthus annuus (sunflower) seed oil, 1,2-hexanediol, vinyl dimethicone, ectoin, butyrospermum parkii (shea) butter, ceramide ap, ceramide np, ceramide eop, ceramide ns, lactobacillus/rice ferment, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, saccharide isomerate, (willow) bark extract salix alba, hydrogenated lecithin, sodium hyaluronate crosspolymer, polyglutamic acid, beta-glucan, tocopherol, glucose, c14-22 alcohols, propanediol, caprylic/capric triglyceride, carbomer, arginine, c12-20 alkyl glucoside, acrylates/c10-30 alkyl acrylate crosspolymer, inulin, ethylhexylglycerin, alpha-glucan oligosaccharide, ethoxydiglycol, polyglyceryl-10 stearate, poloxamer 338, citric acid, sodium citrate, trisodium ethylenediamine disuccinate, xylose, fructan.
glaze it
Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate
amp it
Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).
Apply all products before makeup to create a flawless canvas, and/or as intensive overnight treatments to wake up prepped and rejuvenated.
Drench It
After cleansing, dispense into palms and gently press into skin. Apply multiple layers for additional hydration.
Drip It
Massage 2-3 drops into face, neck, and décolleté until fully absorbed.
Whip It
Scoop out a dime-sized amount with the blue spatula. Massage into face, neck, and décolleté in upward strokes.
Glaze It
Dispense 1–2 pumps and massage evenly into skin. Let it set for 60 seconds before applying foundation.
Amp It
Apply generously to lips as needed for glowing hydration.
POV Hack: Apply sunscreen between Whip It and Glaze It.
Claims:
• Improved makeup application, appearance, and wear
• Improved hydration, elasticity, firmness, texture, radiance, tone, moisture balance, and skin barrier function
• Improved lip softness, smoothness, hydration, and radiance
• Blurred skin texture
• Suitable for sensitive skin
Clinical results:
• 100% of clinical subjects saw an improvement in skin hydration immediately after using Drench It.*
• Drip It is clinically proven to improve skin firmness and bounce within 2 weeks.*
• 100% of clinical subjects saw an improvement in skin barrier function within 30 minutes of using Whip It.*
• 96% agreed their makeup application was smooth and easy to blend after using Glaze It.**
• 100% agreed their lip barrier was restored immediately after using Amp It.**
*Results based on a third-party clinical test of 32 subjects.
**Based on consumer perception at a third-party testing facility on 32 participants.


Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.
Pro-vitamin B5 Is a known humectant that helps attract moisture in the skin to help skin feel hydrated. Supports skin's natural moisture balance. Helps skin feel soft and smooth.
Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.
Helps skin look and feel smooth and moisturized.
drench it
Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan.
drip it
Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.
whip it
Water (aqua/eau), glycerin, palmitic acid, butylene glycol, stearic acid, propylene glycol dibenzoate, cetyl ethylhexanoate, pentaerythrityl tetraethylhexanoate, helianthus annuus (sunflower) seed oil, 1,2-hexanediol, vinyl dimethicone, ectoin, butyrospermum parkii (shea) butter, ceramide ap, ceramide np, ceramide eop, ceramide ns, lactobacillus/rice ferment, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, saccharide isomerate, (willow) bark extract salix alba, hydrogenated lecithin, sodium hyaluronate crosspolymer, polyglutamic acid, beta-glucan, tocopherol, glucose, c14-22 alcohols, propanediol, caprylic/capric triglyceride, carbomer, arginine, c12-20 alkyl glucoside, acrylates/c10-30 alkyl acrylate crosspolymer, inulin, ethylhexylglycerin, alpha-glucan oligosaccharide, ethoxydiglycol, polyglyceryl-10 stearate, poloxamer 338, citric acid, sodium citrate, trisodium ethylenediamine disuccinate, xylose, fructan.
glaze it
Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate
amp it
Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).
Clinically proven results
Our proprietary technology uses a potent blend of Korean inspired ingredients to help moisturize, brighten, plump, and clarify skin for a flawless makeup finish.
Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.
Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.
Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.
Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.
Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.
Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.
Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.
Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.
I have the biggest thank you to the POV founders
This is my one and only skin prep line. I have been using this since day one. I can’t wait for the foundation
I have been using this product for a month and it has changed my whole face, the routine is so simple and easy to use. I can't wait to order the big ones!!
Great skin care routine! Shrunk it was a great way for me to try these products and I’ve also incorporated the snatch it line as well. After a week, I’ve noticed a huge difference in my skin. It’s more hydrated and brighter. I’ll definitely be buying the full-size products from the shrunk it set. I can’t wait to try this with makeup!
Love how it makes my skin soft and glowing
I have been really struggling with my makeup now that I am getting older. I have tried everything! I saw a video of her trying these on her mom, so I went for it I’m so glad I did! My makeup looks incredible everyday and my confidence has shot up! Thank you! This is why expertise and experience matter!
This set includes:
Yes! All minis are TSA-friendly, making this set ideal for travel, gym bags, or on-the-go touch-ups.
No. The minis in this set are exclusive to the kit and are not sold separately.
The With It bundle means you never have to go without your skin prep. Get one full sized set for home, and one mini sized kit for on-the-go. Worth $248, yours for $210.
Yes. Shrunk It and With It sets come with a premium vegan leather bag designed to protect and organize your products beautifully—at home or on the go.
Definitely. Shrunk It Set is a great discovery set for anyone new to the brand—it allows you to experience multiple core formulas before committing to full sizes.
The best single product starting point is Whip It or Drip It. Or, save 10% on Dew It Set and see the instant results and long-term benefits in action.