• shapes
  • enhances
  • 12-hour wear
  • shapes
  • enhances
  • 12-hour wear
Épuisé

trace it

trace it

SCULPTING LIP MARKER

A multi-effect lip marker that delivers saturated, ink-like color with the control to create your lip look, your way.

One marker, endless lip looks: Crisp definition, soft sculpting, blurred ombré effects, and all-over color.

Transfer resistant wear. 12-hour wear.

Best For: All skin types

Color: cashmere (soft beige)

Free US shipping on orders over $50 • Free returns within 30 days

  • Why It Works

    • Multi-Effect Versatility: One marker creates crisp definition, soft sculpting, blurred ombré effects, and all-over color.

    • Precision, Your Way: The sculpted, slanted tip and controlled pigment flow let you shape, define, fill, and refine with ease.

    • Color That Stays Put: Saturated, ink-like pigment stays locked in for up to 12 hours without smudging or transferring.

    • Flexible Hold: Formula grips on contact, then moves naturally with lips for comfortable wear.

  • Ingredients + Formula

    Formula: A fluid, ink-like lip marker

    Ingredients:

    LineLock™ Precision Wear Technology: Grips on contact for immediate payoff and locked-in wear.

    TraceFX™ Liquid Grip Complex: Fuses ink-like intensity with flexible hold so color moves naturally with lips.

    Hyaluronic Acid: Creates smooth glide and comfortable wear while helping to prevent settling in lip lines.

    View all ingredients
    All Ingredients:

    cashmere ingredients

    Water (aqua/eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, alcohol, pentylene glycol, ammonium styrene/acrylates copolymer, ammonium acrylates copolymer,  sodium hyaluronate, olea europaea (olive) fruit oil, sodium polyaspartate, sodium metaphosphate, beheneth-30, 1,2-hexanediol, sodium dehydroacetate, acrylates copolymer, glycerin, bentonite, aluminum hydroxide, potassium hydroxide, caprylyl glycol, xanthan gum, disodium edta, phenoxyethanol, tocopherol; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891).

    pink champagne, vintage mauve, toasted sienna, smoked walnut ingredients

    Water (aqua/eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, pentylene glycol, ammonium styrene/acrylates copolymer, ammonium acrylates copolymer, sodium hyaluronate, olea europaea (olive) fruit oil, sodium polyaspartate, sodium metaphosphate, beheneth-30, 1,2-hexanediol, sodium dehydroacetate, acrylates copolymer, glycerin, bentonite, aluminum hydroxide, potassium hydroxide, caprylyl glycol, xanthan gum, disodium edta, phenoxyethanol, tocopherol; (+/-): iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891), red 30 (CI 73360).

    dark truffle ingredients

    Water (aqua/eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, charcoal powder, pentylene glycol, ammonium styrene/acrylates copolymer, ammonium acrylates copolymer,  sodium hyaluronate, olea europaea (olive) fruit oil, sodium polyaspartate, sodium metaphosphate, beheneth-30, 1,2-hexanediol, sodium dehydroacetate, acrylates copolymer, glycerin, bentonite, aluminum hydroxide, potassium hydroxide, caprylyl glycol, xanthan gum, disodium edta, phenoxyethanol, tocopherol; (+/-): iron oxides (CI 77491, CI 77492, CI 77499).

    View less ingredients

  • How To Use

    Shake before use to activate controlled pigment flow. On clean, dry lips, use the precision tip to create crisp borders, then rotate to the flat side to softly fill or diffuse inward.

    Build gradually for added color and dimension. Wear alone or pair with Amp It or another gloss, balm, or lipstick.

    POV Hack: Store Trace It horizontally for optimal ink flow and performance.

  • Clinical Results + Claims

    Claims:

    • 12-hour wear
    • Transfer-resistant
    • Smudge-resistant

    Clinical Results:

    • 100% agreed their lips were instantly contoured and defined.*
    • 96% agreed their lip lines improved instantly.*
    • 96% agreed their lip color was locked in after 12 hours.*
    • 96% agreed the formula didn’t bleed outside their lip line.*
    • 96% agreed the formula is comfortable to wear.*

    *Based on a 30-subject clinical study.

Afficher tous les détails

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

linelock™ precision wear technology
gripsshapes locks in color
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linelock™ precision wear technology

Grips on contact for immediate payoff and locked-in wear.

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hyaluronic acid
hydratesboosts elasticityplumps
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hyaluronic acid

A humectant that helps attract and retain moisture in the skin.

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tracefx™ liquid grip complex
saturatesflexesholds
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tracefx™ liquid grip complex

Fuses ink-like intensity with flexible hold so color moves naturally with lips.

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cashmere ingredients

Water (aqua/eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, alcohol, pentylene glycol, ammonium styrene/acrylates copolymer, ammonium acrylates copolymer,  sodium hyaluronate, olea europaea (olive) fruit oil, sodium polyaspartate, sodium metaphosphate, beheneth-30, 1,2-hexanediol, sodium dehydroacetate, acrylates copolymer, glycerin, bentonite, aluminum hydroxide, potassium hydroxide, caprylyl glycol, xanthan gum, disodium edta, phenoxyethanol, tocopherol; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891).

pink champagne, vintage mauve, toasted sienna, smoked walnut ingredients

Water (aqua/eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, pentylene glycol, ammonium styrene/acrylates copolymer, ammonium acrylates copolymer, sodium hyaluronate, olea europaea (olive) fruit oil, sodium polyaspartate, sodium metaphosphate, beheneth-30, 1,2-hexanediol, sodium dehydroacetate, acrylates copolymer, glycerin, bentonite, aluminum hydroxide, potassium hydroxide, caprylyl glycol, xanthan gum, disodium edta, phenoxyethanol, tocopherol; (+/-): iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891), red 30 (CI 73360).

dark truffle ingredients

Water (aqua/eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, charcoal powder, pentylene glycol, ammonium styrene/acrylates copolymer, ammonium acrylates copolymer,  sodium hyaluronate, olea europaea (olive) fruit oil, sodium polyaspartate, sodium metaphosphate, beheneth-30, 1,2-hexanediol, sodium dehydroacetate, acrylates copolymer, glycerin, bentonite, aluminum hydroxide, potassium hydroxide, caprylyl glycol, xanthan gum, disodium edta, phenoxyethanol, tocopherol; (+/-): iron oxides (CI 77491, CI 77492, CI 77499).

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the proof is in the prep

*Based on a 30-subject clinical study.

how to apply

2 steps to
sculpted lips

Shake before use to activate controlled pigment flow. On clean, dry lips, use the precision tip to create crisp borders, then rotate to the flat side to softly fill or diffuse inward.

Build gradually for added color and dimension. Wear alone or pair with Amp It or another gloss, balm, or lipstick.

efficacious technology, trending ingredients

learn more

linelock™ precision wear technology

Grips on contact for immediate payoff and locked-in wear.

tracefx™ liquid grip complex

Fuses ink-like intensity with flexible hold so color moves naturally with lips.

hyaluronic acid

Creates smooth glide and comfortable wear while helping to prevent settling in lip lines.

linelock™ precision wear technology

Grips on contact for immediate payoff and locked-in wear.

tracefx™ liquid grip complex

Fuses ink-like intensity with flexible hold so color moves naturally with lips.

hyaluronic acid

Creates smooth glide and comfortable wear while helping to prevent settling in lip lines.

learn more

POV Beauty - models wearing POV Beauty products in a lifestyle setting

it’s not just us

faqs

what is trace it?

Trace It is a multi-effect lip marker. One tool that replaces the need for multiple lip products. With a sculpted, flow-through tip and saturated, ink-like pigment, Trace It lets you create everything from crisp lip definition to soft, blurred ombré, contour, or an all-over wash of color. Rotate the tip as you go to shift between looks, all with up to 12-hour wear.

how is this different from a regular lip liner?

Trace It's sculpted, slanted tip has two working sides: a precision tip for sharp borders and a flat side for filling in, softening, or diffusing color. Trace It can line, contour, fill, and blur, all with a single tool. It's engineered with LineLock™ Precision Wear Technology to help grip the lip line and hold its shape, so definition doesn't shrink, feather, or settle into lip lines over time.

who is trace it for?

Anyone who wants more control over their lip look, whether that's sharp overlining, soft contouring, diffused blurring, or filled-in lip color.

what shades does trace it come in?

Trace It is available in six shades, ranging from nude to mauve:

cashmere (soft beige)

pink champagne (pinky nude)

toasted sienna (warm caramel nude)

vintage mauve (rosy mauve)

smoked walnut (neutral deep brown nude)

dark truffle (cool blackened brown nude)

how do i apply trace it?

Define the border: Shake to activate flow. With the precision tip, trace your natural lip line in short, controlled strokes, rotating as you move.

Sculpt and enhance: Use the wider, flat side to build subtle thickness along the lip line, or slightly overline for added fullness.

Diffuse or fill: Lightly feather color inward with the flat edge. Press lips together while the formula is still damp for a soft sculpt effect; it dries fast, so work quickly.

Customize your finish: Wear it alone for a matte effect, or layer with Amp It, gloss, balm, or lipstick for added shine and dimension.

POV Hack: Store Trace It horizontally for optimal ink flow and performance.

For best results, start with clean, dry lips and avoid applying heavy balm or oil underneath, as this can affect wear time.

do i need to prep my lips first?

Clean, dry lips give the best, longest-lasting results. Applying over heavy balm or oil can shorten wear time and affect how the color grips.

can i use trace it with other products?

Yes, Trace It is designed to be worn alone for a soft matte finish—or layered with your favorite gloss, balm, or lipstick to add shine and dimension. It also pairs perfectly with other POV Beauty products:

contour it to refine and deepen definition at the border

amp it for cushion and shine — tinted for amplified color, or clear for a glazed effect

how long does trace it last on the lips?

Up to 12 hours of wear, with a formula designed to resist transfer or smudging.

how should i store trace it?

Store it horizontally; this keeps the ink flowing evenly and helps maintain performance over time.

what makes trace it's formula different?

Two proprietary technologies work together:

LineLock™ Precision Wear Technology grips the lip line on contact for immediate color payoff and long-lasting wear, helping prevent shrinkage or migration.

TraceFX™ Liquid Grip Complex combines ink-like pigment intensity with flexible hold, so color moves naturally with your lips instead of cracking or feathering.

The formula also contains hyaluronic acid, which helps the marker glide smoothly and comfortably while reducing settling into lip lines.

is trace it fragrance-free?

Yes, Trace It is fragrance-free.

is trace it safe for sensitive lips?

Yes, Trace It is safe for sensitive skin. 

where can i buy trace it?

Trace It launches October 22 on povbeauty.com, sephora.com, and TikTok Shop. Live in Sephora stores October 29.

is trace it available in stores?

Yes, starting October 29 at all U.S. and select Canada Sephora locations, alongside continued availability on povbeauty.com, TikTok Shop, and Sephora.com.

what is your return/exchange policy for trace it?

We get it—sometimes products  aren't what you expect. If you are not fully satisfied with your purchase, you have 30 days to return it and we will refund the cost of your purchase. If a return request is greater than $50, the products must be returned to receive a refund.