nourrissez-le pour la peau nue
ou préparez-le pour le maquillage

Shop the full POV Beauty collection—toner, serum, moisturizer, primer, lip color, and curated sets made to create flawless, lasting makeup looks.

nourrissez-le pour la peau nue
ou préparez-le pour le maquillage

Shop the full POV Beauty collection—toner, serum, moisturizer, primer, lip color, and curated sets made to create flawless, lasting makeup looks.

  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    TENDANCES
    la rosée

    Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

    hydratant • support de barrière • vitrage
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (151 Reviews)
  • POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition
    save 10%
    sculpt it set

    PDRN-POWERED SKIN PREP SET

    lifts • firms • plumps
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (235 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    Crème fouettée hydratante

    renforcement de l'élasticité • support de barrière • peau plus lisse
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (1,047 Reviews)
  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    Sérum éclat nourrissant

    hydratation intense • éclaircissant • lissage
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (954 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    trempez-le

    Lait de préparation apaisant

    hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (87 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    trempez-le

    Lait de préparation apaisant

    hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (78 Reviews)
  • POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition
    save 10%
    le renouveler

    Trempez-le + égouttez-le + fouettez-le

    rééquilibrages • éclaircit • renforcement de l'élasticité
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (40 Reviews)
  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    trempez-le

    SOOTHING PRIMING MILK

    hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,017 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amplifier

    Ampoule amplificatrice pour les lèvres

    restauration • remplissage de ligne • réparation des lèvres
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,042 Reviews)
  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glacez-le

    Apprêt d'accrochage Glazey

    adhérence cutanée • vitrage • apprêt floutant
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (577 Reviews)
  • POV Beauty Chill It water-gel cooling moisturizer — product on a clean background
    new
    calme-toi

    EAU HYDRATANTE REPULPANTE

    repulpant • raffermissant • bouffée d'hydratation
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (84 Reviews)
  • POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background
    amp it

    Ampoule amplificatrice pour les lèvres

    restauration • remplissage de ligne • réparation des lèvres
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (38 Reviews)
  • POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background
    contour it

    Ampoule amplificatrice pour les lèvres

    restauration • remplissage de ligne • réparation des lèvres
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (32 Reviews)
  • repair it set
    save 10%
    repair it set

    soothing skin prep

    hydrates • smooths • barrier support
  • POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition
    award-winning duo
    marry it set

    WEDDING DAY PREP SET

    Hydrating • Lightweight • Lasts all night
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,597 Reviews)
  • POV Beauty Sharpen It lip pencil sharpener — product on a clean background
    sharpen it

    LIP PENCIL SHARPENER

    sharpens • preserves pigment • mess-free
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (5 Reviews)
  • POV Beauty Shrunk It Set mini skin prep discovery travel set — primary product shot on a warm grey background
    TSA-approved
    shrunk it set

    MINI 5-STEP SKIN PREP SET

    travel-friendly • discovery kit
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (102 Reviews)

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

The full POV Beauty lineup—from Korean skin prep essentials to the perfect lip combo. Every product is designed to work in synchrony to create a flawless canvas for makeup.