nourrissez-le pour la peau nue
ou préparez-le pour le maquillage

Shop the full POV Beauty collection—toner, serum, moisturizer, primer, lip color, and curated sets made to create flawless, lasting makeup looks.

nourrissez-le pour la peau nue
ou préparez-le pour le maquillage

Shop the full POV Beauty collection—toner, serum, moisturizer, primer, lip color, and curated sets made to create flawless, lasting makeup looks.

best seller
drip it

Sérum éclat nourrissant

hydratation intense • éclaircissant • lissage

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,177 Reviews)
best seller
whip it

Crème fouettée hydratante

renforcement de l'élasticité • support de barrière • peau plus lisse

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,274 Reviews)
award winner
trempez-le

SOOTHING PRIMING MILK

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,022 Reviews)
amplifier

Ampoule amplificatrice pour les lèvres

restauration • remplissage de ligne • réparation des lèvres

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,068 Reviews)
award winner
glacez-le

Apprêt d'accrochage Glazey

adhérence cutanée • vitrage • apprêt floutant

4.7
Rated 4.7 out of 5 stars
4.7 Stars (796 Reviews)
pdrn-powered
trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.7
Rated 4.7 out of 5 stars
4.7 Stars (254 Reviews)
PDRN-powered
trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.7
Rated 4.7 out of 5 stars
4.7 Stars (317 Reviews)
Travel-size
shrunk it set

MINI 5-STEP SKIN PREP SET

travel-friendly • discovery kit

4.9
Rated 4.9 out of 5 stars
4.9 Stars (124 Reviews)
new
trace it

SCULPTING LIP MARKER

shapes • enhances • 12-hour wear

4.7
Rated 4.7 out of 5 stars
4.7 Stars (172 Reviews)
new
calme-toi

EAU HYDRATANTE REPULPANTE

repulpant • raffermissant • bouffée d'hydratation

4.7
Rated 4.7 out of 5 stars
4.7 Stars (201 Reviews)
amp it

Ampoule amplificatrice pour les lèvres

restauration • remplissage de ligne • réparation des lèvres

4.6
Rated 4.6 out of 5 stars
4.6 Stars (184 Reviews)
contour it

Ampoule amplificatrice pour les lèvres

restauration • remplissage de ligne • réparation des lèvres

4.6
Rated 4.6 out of 5 stars
4.6 Stars (144 Reviews)
limited edition
jet (k)it

MINI DRIP IT + MINI WHIP IT

hydrates • brightens • barrier support

4.8
Rated 4.8 out of 5 stars
4.8 Stars (2,451 Reviews)
limited edition
amp (k)it champagne

MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

buildable color • defines • nourishes

4.6
Rated 4.6 out of 5 stars
4.6 Stars (331 Reviews)
limited edition
amp (k)it orchid

MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

buildable color • defines • nourishes

4.6
Rated 4.6 out of 5 stars
4.6 Stars (331 Reviews)
limited edition
amp (k)it sapphire

MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

buildable color • defines • nourishes

4.6
Rated 4.6 out of 5 stars
4.6 Stars (331 Reviews)
save 10%
complete it set

Ultimate daily routine

hydrates • barrier support • firms

5.0
Rated 5.0 out of 5 stars
5.0 Stars (1 Review)
save 10%
repair it set

soothing skin prep set

hydrates • smooths • barrier support
award-winning duo
marry it set

WEDDING DAY PREP SET

Hydrating • Lightweight • Photo-Ready

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,822 Reviews)
save 10%
sculpt it set

PDRN-POWERED SKIN PREP SET

lifts • firms • plumps

4.7
Rated 4.7 out of 5 stars
4.7 Stars (653 Reviews)
TENDANCES
la rosée

Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

hydratant • support de barrière • vitrage

4.8
Rated 4.8 out of 5 stars
4.8 Stars (162 Reviews)
save 10%
le renouveler

Trempez-le + égouttez-le + fouettez-le

rééquilibrages • éclaircit • renforcement de l'élasticité

4.8
Rated 4.8 out of 5 stars
4.8 Stars (43 Reviews)

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

award-winning skin prep + makeup

The full POV Beauty lineup, all in one place. Start with Korean skin prep: Drench It Priming Milk, Snatch It Face Ampoule and Eye Serum, Drip It Serum, Whip It or Chill It Moisturizers, and Glaze It Gripping Primer. Then finish with lip essentials like Amp It Lip Ampoule, Contour It Lip Pencil, and Trace It Lip Marker. Every formula is designed to layer in synchrony, so skin looks smoother and more hydrated and makeup looks and wears better. Shop single products, value sets, and travel minis.

what is pov beauty?

POV Beauty makes Korean skin prep and lip products designed for people who wear makeup. Each formula cares for your skin while creating a smoother, more hydrated canvas, so foundation, concealer, bronzer, blush, and lip color look and wear better.

what's the difference between skin prep and skincare?

Skincare focuses on long-term skin goals; skin prep is skincare made for makeup. POV Beauty's skin prep formulas hydrate, smooth, and grip, so makeup applies and wears better.

where should I start with pov beauty?

Start with a set. The Dew It Set (priming milk, hydrating serum, whipped moisturizer, gripping primer, and lip ampoule) is a full hydrating prep routine for dry, normal, and combination skin. The Dew It Light Set suits normal-to-oily and breakout-prone skin. Want to test the products before committing to full sizes? Try our Shrunk It travel set of skin prep minis.

in what order should I apply pov beauty products?

Go from thinnest to thickest: Drench It on clean skin, Snatch It Eye Serum, Drip It Serum and/or Snatch It Face Ampoule, then Whip It or Chill It Moisturizer. Finish with Glaze It Gripping Primer before makeup. For lips, line with Contour It or Trace It, then apply Amp It Lip Ampoule.

can I use pov beauty skin prep without makeup?

Yes. Every POV Beauty skin prep formula works on bare skin, too—use the routine on no-makeup days for hydrated, healthy-looking skin.