POV Beauté

NEW

the holiday edit

Limited-edition kits and exclusive shades
you’ll pack, gift, and wear all season. Thoughtfully curated. Only around for a little while.

SHOP HOLIDAY

NEW

make your mark

One marker, endless lip looks. 12-hour color made to shape, define, fill, and blur.

SHOP TRACE IT

pov: your makeup reaches its full potential

Great makeup starts with skin prep. Hydrate, smooth, and prime for flawless application that lasts.

Shop Skin Prep

FIND YOUR ROUTINE

prep your skin, transform your makeup

POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition

TENDANCES

la rosée

Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

hydratant • support de barrière • vitrage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (162 Reviews)

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POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background

best seller

whip it

Crème fouettée hydratante

renforcement de l'élasticité • support de barrière • peau plus lisse

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,274 Reviews)

POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background

best seller

drip it

Sérum éclat nourrissant

hydratation intense • éclaircissant • lissage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,177 Reviews)

POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage

award winner

trempez-le

SOOTHING PRIMING MILK

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,022 Reviews)

POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition

save 10%

le renouveler

Trempez-le + égouttez-le + fouettez-le

rééquilibrages • éclaircit • renforcement de l'élasticité

4.8

Rated 4.8 out of 5 stars

4.8 Stars (43 Reviews)

POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background

pdrn-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.7

Rated 4.7 out of 5 stars

4.7 Stars (254 Reviews)

POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background

PDRN-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.7

Rated 4.7 out of 5 stars

4.7 Stars (317 Reviews)

POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition

save 10%

sculpt it set

PDRN-POWERED SKIN PREP SET

lifts • firms • plumps

4.7

Rated 4.7 out of 5 stars

4.7 Stars (653 Reviews)

POV Beauty Chill It water-gel cooling moisturizer — product on a clean background

new

calme-toi

EAU HYDRATANTE REPULPANTE

repulpant • raffermissant • bouffée d'hydratation

4.7

Rated 4.7 out of 5 stars

4.7 Stars (201 Reviews)

shop all skin prep

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TENDANCES

la rosée

Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

hydratant • support de barrière • vitrage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (162 Reviews)

save 10%

le renouveler

Trempez-le + égouttez-le + fouettez-le

rééquilibrages • éclaircit • renforcement de l'élasticité

4.8

Rated 4.8 out of 5 stars

4.8 Stars (43 Reviews)

best seller

drip it

Sérum éclat nourrissant

hydratation intense • éclaircissant • lissage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,177 Reviews)

pdrn-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.7

Rated 4.7 out of 5 stars

4.7 Stars (254 Reviews)

PDRN-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.7

Rated 4.7 out of 5 stars

4.7 Stars (317 Reviews)

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best seller

whip it

Crème fouettée hydratante

renforcement de l'élasticité • support de barrière • peau plus lisse

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,274 Reviews)

award winner

trempez-le

SOOTHING PRIMING MILK

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,022 Reviews)

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POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background

amplifier

Ampoule amplificatrice pour les lèvres

restauration • remplissage de ligne • réparation des lèvres

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,068 Reviews)

POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition

award winner

glacez-le

Apprêt d'accrochage Glazey

adhérence cutanée • vitrage • apprêt floutant

4.7

Rated 4.7 out of 5 stars

4.7 Stars (796 Reviews)

your makeup isn’t the problem

Pilling. Caking. Patchiness. Applied straight to bare skin, makeup can’t perform at its peak. That's why we created skin prep: formulas that lay the ideal canvas for makeup while supporting the look and feel of your skin's moisture barrier. Results in 30 minutes. Benefits that build over two weeks.*

shop skin prep

smooth application

Skin prep enables makeup to apply more evenly and blend with less effort.

flawless wear

Skin prep helps makeup melt in—not sit on top—so it looks and feels more like your skin.

lasting results

Skin prep helps makeup stay put so your look stays fresh.*

*Based on consumer perception at a third-party testing facility on 32 participants.

korean inspired performance formulas

Clinically tested results

Our proprietary technology uses a potent blend of Korean inspired ingredients to help moisturize, brighten, plump, and clarify skin for a flawless makeup finish.

Learn More

fermented rice

Helps support the skin's moisture barrier. Softens and tones skin for a natural, lit-from-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps support the skin's moisture barrier. Softens and tones skin for a natural, lit-from-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

save on what's better together

SAVE 10%

curate it color set

GLASS SKIN + DYNAMIC COLOR

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,533 Reviews)

View product

TENDANCES

la rosée

Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

hydratant • support de barrière • vitrage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (162 Reviews)

save 10%

le renouveler

Trempez-le + égouttez-le + fouettez-le

rééquilibrages • éclaircit • renforcement de l'élasticité

4.8

Rated 4.8 out of 5 stars

4.8 Stars (43 Reviews)

save 10%

sculpt it set

PDRN-POWERED SKIN PREP SET

lifts • firms • plumps

4.7

Rated 4.7 out of 5 stars

4.7 Stars (653 Reviews)

POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition

award-winning duo

marry it set

WEDDING DAY PREP SET

Hydrating • Lightweight • Photo-Ready

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,822 Reviews)

beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

Skin prep 101

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

just dropped

new

trace it

SCULPTING LIP MARKER

shapes • enhances • 12-hour wear

4.7

Rated 4.7 out of 5 stars

4.7 Stars (172 Reviews)

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amp it

Ampoule amplificatrice pour les lèvres

restauration • remplissage de ligne • réparation des lèvres

4.6

Rated 4.6 out of 5 stars

4.6 Stars (184 Reviews)

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contour it

Ampoule amplificatrice pour les lèvres

restauration • remplissage de ligne • réparation des lèvres

4.6

Rated 4.6 out of 5 stars

4.6 Stars (144 Reviews)

POV Beauty Sharpen It lip pencil sharpener — product on a clean background

Épuisé

sharpen it

LIP PENCIL SHARPENER

sharpens • preserves pigment • mess-free

4.9

Rated 4.9 out of 5 stars

4.9 Stars (47 Reviews)

master it

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the holiday edit

make your mark

pov: your makeup reaches its full potential

prep your skin, transform your makeup

shop all skin prep