POV Beauté

30 minutes to snatched skin

Snatch It Face Ampoule—now clinically tested to visibly hydrate, brighten, smooth, and firm skin.*

Shop Snatch It Face Ampoule

30 minutes to brighter eyes

Snatch It Eye Serum—now clinically tested to improve skin elasticity and the appearance of dark circles.*

Shop Snatch It Eye Serum

beauty from every angle

Every angle tells a story. Own them all.

Join the Movement

prep your skin, transform your makeup

POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition

TENDANCES

la rosée

Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

hydratant • support de barrière • vitrage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (151 Reviews)

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POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background

best seller

whip it

Crème fouettée hydratante

renforcement de l'élasticité • support de barrière • peau plus lisse

4.9

Rated 4.9 out of 5 stars

4.9 Stars (1,047 Reviews)

POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background

best seller

drip it

Sérum éclat nourrissant

hydratation intense • éclaircissant • lissage

4.9

Rated 4.9 out of 5 stars

4.9 Stars (954 Reviews)

POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage

award winner

trempez-le

SOOTHING PRIMING MILK

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,017 Reviews)

POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition

save 10%

le renouveler

Trempez-le + égouttez-le + fouettez-le

rééquilibrages • éclaircit • renforcement de l'élasticité

4.8

Rated 4.8 out of 5 stars

4.8 Stars (40 Reviews)

POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background

pdrn-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (87 Reviews)

POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background

PDRN-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (78 Reviews)

POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition

save 10%

sculpt it set

PDRN-POWERED SKIN PREP SET

lifts • firms • plumps

4.8

Rated 4.8 out of 5 stars

4.8 Stars (235 Reviews)

POV Beauty Chill It water-gel cooling moisturizer — product on a clean background

new

calme-toi

EAU HYDRATANTE REPULPANTE

repulpant • raffermissant • bouffée d'hydratation

4.8

Rated 4.8 out of 5 stars

4.8 Stars (84 Reviews)

shop all skin prep

Shop Now

TENDANCES

la rosée

Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

hydratant • support de barrière • vitrage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (151 Reviews)

save 10%

le renouveler

Trempez-le + égouttez-le + fouettez-le

rééquilibrages • éclaircit • renforcement de l'élasticité

4.8

Rated 4.8 out of 5 stars

4.8 Stars (40 Reviews)

best seller

drip it

Sérum éclat nourrissant

hydratation intense • éclaircissant • lissage

4.9

Rated 4.9 out of 5 stars

4.9 Stars (954 Reviews)

pdrn-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (87 Reviews)

PDRN-powered

trempez-le

Lait de préparation apaisant

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (78 Reviews)

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best seller

whip it

Crème fouettée hydratante

renforcement de l'élasticité • support de barrière • peau plus lisse

4.9

Rated 4.9 out of 5 stars

4.9 Stars (1,047 Reviews)

award winner

trempez-le

SOOTHING PRIMING MILK

hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,017 Reviews)

POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background

amplifier

Ampoule amplificatrice pour les lèvres

restauration • remplissage de ligne • réparation des lèvres

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,042 Reviews)

POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition

award winner

glacez-le

Apprêt d'accrochage Glazey

adhérence cutanée • vitrage • apprêt floutant

4.7

Rated 4.7 out of 5 stars

4.7 Stars (577 Reviews)

high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

your makeup isn’t the problem

Pilling. Caking. Patchiness. Applied straight to bare skin, makeup can’t perform at its peak. That's why we created skin prep—a new category of formulas that provide the ideal canvas for makeup while supporting your skin’s moisture barrier. Immediate results. Lasting skin care benefits.

shop skin prep

smooth application

Skin prep enables makeup to apply more evenly and blend with less effort.

flawless wear

Skin prep helps makeup melt in—not sit on top—so it looks and feels more like your skin.

lasting results

Skin prep supports better makeup adhesion, keeping your look fresh with fewer touch-ups.

korean inspired performance formulas

Clinically proven results

Our proprietary technology uses a potent blend of Korean inspired ingredients to help moisturize, brighten, plump, and clarify skin for a flawless makeup finish.

Learn More

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

save on what's better together

TENDANCES

la rosée

Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

hydratant • support de barrière • vitrage

4.8

Rated 4.8 out of 5 stars

4.8 Stars (151 Reviews)

save 10%

le renouveler

Trempez-le + égouttez-le + fouettez-le

rééquilibrages • éclaircit • renforcement de l'élasticité

4.8

Rated 4.8 out of 5 stars

4.8 Stars (40 Reviews)

save 10%

sculpt it set

PDRN-POWERED SKIN PREP SET

lifts • firms • plumps

4.8

Rated 4.8 out of 5 stars

4.8 Stars (235 Reviews)

POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition

award-winning duo

marry it set

WEDDING DAY PREP SET

Hydrating • Lightweight • Lasts all night

4.8

Rated 4.8 out of 5 stars

4.8 Stars (1,597 Reviews)

save 10%

repair it set

soothing skin prep

hydrates • smooths • barrier support

beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

Skin prep 101

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

just dropped

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