• restauration
  • remplissage de ligne
  • réparation des lèvres
  • restauration
  • remplissage de ligne
  • réparation des lèvres
4.8
Rated 4.8 out of 5 stars
4.8 Stars (30 Reviews)

amp it

amp it

Ampoule amplificatrice pour les lèvres

A first-of-its-kind lip-wrapping ampoule that fuses deep moisture with buildable pigment.

Your pov, your lip combo: Pair Cannoli, a pale cool pink, with Contour It in Crème for sweet, craveable color and dimension. Or mix and match to create your favorite lip combo.

Best For: All skin types

15 mL / 0.5 fl. oz

Color: cannoli (pale cool pink)

Free US shipping on orders over $50 • Free returns within 30 days

  • See It In Action
    amp it - color 1:00 minutes

  • Why It Works

    • Intense Hydration: Lip treatment seals in moisture for plumper, smoother lips.

    • Buildable Pigment: Customize your intensity, from sheer glow to full color.

    • Craveable Flavors: Indulgent, dessert-inspired flavors pair perfectly with every shade.

    • Controlled Delivery: The clear applicator allows for easy, customizable application.

  • Ingredients + Formula

    Beurre de karité, beurre de mangue, beurre de cupuaçu, huile d'argan, sphères de comblement hyaluronique, huile de graines de jojoba.

    View all ingredients
    All Ingredients:

    Cannoli Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, phenoxyethanol, vanillin; (+/-): titanium dioxide (CI 77891), blue 1 lake (CI 42090), iron oxides (CI 77491), red 7 (CI 15850).

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  • How To Use

    Appliquer généreusement sur les lèvres au besoin pour une hydratation éclatante.

  • Clinical Results + Claims

    • 100 % des sujets d’une étude clinique indépendante ont convenu que leurs lèvres semblaient plus douces et plus lisses immédiatement après utilisation.*
    • 100 % des sujets d’une étude clinique tierce ont convenu que leur barrière labiale était restaurée immédiatement après utilisation.*
    • 100 % des utilisateurs ont convenu qu'Amp It a donné à leurs lèvres un regain d'hydratation instantané*
    • 96 % ont convenu que leurs lèvres étaient en bonne santé après une semaine d'utilisation*
    • Fournit une hydratation toute la journée
    • 100 % des utilisateurs ont déclaré que leurs lèvres étaient nourries et revitalisées immédiatement après utilisation*
    • 100 % ont convenu que leurs lèvres étaient saines immédiatement après utilisation*
    • 93 % ont convenu que leurs lèvres semblaient renouvelées et éclatantes après une semaine d'utilisation*
    • Des lèvres plus rebondies, plus pulpeuses et plus éclatantes
    • Elastin Glow™ aide à repulper et à retenir l'humidité
    • Maintient les lèvres dans une hydratation optimale pour tout produit pour les lèvres

    *Résultats d'une étude de perception des consommateurs menée dans un centre de test tiers sur 32 participants

amp it - color

  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips
Afficher tous les détails

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

argan oil
hydratesprovides antioxidants
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argan oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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hyaluronic filling spheres
plumpsfills lines
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hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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omega 6 ceramide safflower
supports the skin barrier restores supple looking lips
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omega 6 ceramide safflower

Soothing while also being restorative & supporting delicate lip skin barrier.

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Elastin Glow Technology™
moisturizes restores
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Elastin Glow Technology™

Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

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Toasted Marshmallow Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

Strawberry Shortcake Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, polyglyceryl-3 diisostearate, fragrance (parfum), phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), red 28 lake (CI 45410), iron oxides (CI 77491, CI 77492), yellow 5 lake (CI 19140).

Vanilla Latte Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492).

Rich Cocoa Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), flavor (aroma), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, benzaldehyde; (+/-): iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).

Caramel Crème Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), stevia rebaudiana extract, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): iron oxides (CI 77492, CI 77499), titanium dioxide (CI 77891), red 7 (CI 15850).

Cannoli Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, phenoxyethanol, vanillin; (+/-): titanium dioxide (CI 77891), blue 1 lake (CI 42090), iron oxides (CI 77491), red 7 (CI 15850).

Malassada Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, phenoxyethanol, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Boston Cream Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, phenoxyethanol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

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the proof is in the prep

*Résultats d’une étude de perception des consommateurs menée dans un centre de test tiers sur 32 participants.

how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Elastin Glow Technology™

Our restorative lip treatment with Elastin Glow Technology™ has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of lip smoothing hydration.

LEARN MORE

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

LEARN MORE

it’s not just us

4.8
Rated 4.8 out of 5 stars
4.8 Stars (30 Reviews)
4.8
Rated 4.8 out of 5 stars
Based on 30 reviews
Total 5 star reviews: 26 Total 4 star reviews: 2 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 0
Write a Review (Opens in a new window)
30 reviews
  • SF
    Scarlett F. E.
    Verified Buyer
    I recommend this product
    How old are you? 60-69
    What is your skin type? Dry
    Top skin concerns Dryness or Dehydration, Aging, Dullness
    Rated 4 out of 5 stars
    I wish I could have loved it!

    I like the product, but the lipliner did not stay on long and the color was a little to light for me to go with the gloss. I love the color of the gloss and it was not sticky at all.

    Was this helpful?
  • DG
    Dawn G.
    I recommend this product
    How old are you? 50-59
    What is your skin type? Dry
    Top skin concerns Dullness, Dryness or Dehydration
    Rated 5 out of 5 stars
    Finally!!

    I’ve been looking for a lip product that gives a touch of color, hydrating and is long lasting. Malassada hits all three!! It’s so good I’ve already ordered 2 more.

    Was this helpful?
  • JB
    Janet B.
    Verified Buyer
    I recommend this product
    How old are you? Over 70
    What is your skin type? Dry
    Top skin concerns Dryness or Dehydration
    Rated 5 out of 5 stars
    Great lipstick

    Love this lipstick and lip pencil. Goes on smooth and tends to last.

    Was this helpful?
  • TG
    Tara G.
    I recommend this product
    How old are you? 50-59
    What is your skin type? Dry
    Top skin concerns Dryness or Dehydration, Compromised Skin Barrier, Aging
    Rated 5 out of 5 stars
    Love !!!

    I’m ordering all the glosses and liners!

    So happy with my purchases !

    Was this helpful?
  • TG
    Tara G.
    I recommend this product
    How old are you? 50-59
    What is your skin type? Dry
    Top skin concerns Aging, Compromised Skin Barrier, Dryness or Dehydration
    Rated 5 out of 5 stars
    Obsessed

    Love the texture and color! I like a thick glass textured gloss and this is perfect !

    Was this helpful?

faqs

  • is this collection limited-edition?

    Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

  • can i buy the shades individually?

    Yes! Amp It and Contour It are available individually.

  • are these lip products new formulas?

    No, these formulas are the same Amp It and Contour It you know and love!  You can see the full ingredients list at povbeauty.com.

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It. 

  • can these be worn alone?

    Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

  • will it dry out my lips?

    Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.