flawless makeup starts with skin prep

The right skin prep is the key to flawless makeup by creating a smooth, hydrated base. No more makeup that cracks, pills, or cakes. Makeup applies evenly, smoothly, with a blurring effect that lasts all day. 

flawless makeup starts with skin prep

The right skin prep is the key to flawless makeup by creating a smooth, hydrated base. No more makeup that cracks, pills, or cakes. Makeup applies evenly, smoothly, with a blurring effect that lasts all day. 

  • flawless canvas
    flawless canvas

    flawless canvas

    "This is my go-to primer now. It makes everything go on smoothly and never clumps up. It creates such a smooth, flawless canvas without feeling heavy or greasy.”

    miranda b.

    Verified Buyer

  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glacez-le

    Apprêt d'accrochage Glazey

    adhérence cutanée • vitrage • apprêt floutant
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (796 Reviews)
  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    TENDANCES
    la rosée

    Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

    hydratant • support de barrière • vitrage
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (165 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    Crème fouettée hydratante

    renforcement de l'élasticité • support de barrière • peau plus lisse
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,277 Reviews)
  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    trempez-le

    SOOTHING PRIMING MILK

    hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,024 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    trempez-le

    Lait de préparation apaisant

    hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (254 Reviews)
  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    Sérum éclat nourrissant

    hydratation intense • éclaircissant • lissage
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,181 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    trempez-le

    Lait de préparation apaisant

    hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (320 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amplifier

    Ampoule amplificatrice pour les lèvres

    restauration • remplissage de ligne • réparation des lèvres
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,069 Reviews)
  • POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition
    save 10%
    sculpt it set

    PDRN-POWERED SKIN PREP SET

    lifts • firms • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (658 Reviews)
  • renew it light set
    save 10%
    renew it light set

    lightweight skin prep

    hydrates • refreshes • weightless
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)
  • POV Beauty Dew It Light Set lightweight skin prep set — primary product shot on a warm grey background
    save 10%
    dew it light set

    lightweight, pro-level skin prep

    lightweight • barrier support • flawless base
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)
  • POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition
    award-winning duo
    marry it set

    WEDDING DAY PREP SET

    Hydrating • Lightweight • Photo-Ready
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,824 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

flawless makeup prep

Prep your skin, transform your makeup. Drench It, Drip It, Whip It, Glaze It, and Snatch It work together to hydrate, smooth, firm, and prime, so the makeup you apply on top performs at its best. The right skin prep helps foundation and concealer blend seamlessly and wear better. Shop Mikayla's Prep Routine or build your own with sets like Dew It and Sculpt It for a flawless base.

what's the right order for skincare before makeup?

Cleanse, then use Drench It Priming Milk, Snatch It Eye Serum, Drip It Serum and/or Snatch It Face Ampoule, Whip It or Chill It Moisturizer, and SPF. Finish with Glaze It Gripping Primer, then foundation. Let each layer absorb before the next.

how do i stop my makeup from separating?

Separation usually comes from excess oil, too much product, or skincare that hasn't absorbed. Keep layers thin, choose a moisturizer that suits your skin type, wait a few minutes before applying foundation, and finish your skin prep with Glaze It Gripping Primer for extra hold.

should i apply primer or moisturizer first?

Moisturizer first, then SPF, then a primer like Glaze It, which goes on last to create a gripping base for makeup.

how do i make foundation look like skin?

Start with well-hydrated skin, use less foundation than you think, and apply it only where you need coverage. Press it in with a damp sponge or blend thoroughly with a brush. Glaze It Gripping Primer underneath helps a thin layer wear better.