beauty

from every

angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

  • iconic individuality.
    authenticity over approval.

    Celebrating unique qualities and embracing authenticity over fitting in.

  • inclusive community.
    fearless vulnerability.

    An inviting, safe space for inspiration, experimentation and honest conversations.

  • edutainment.
    be a pro at home.

    Empowering you through education, bringing you joy through entertainment.

  • proprietary tech.
    with makeup artistry tech(nique).

    We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.

a note from

Mikayla

I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

We’re in this together!

Mikayla’s Pick

drip it

Sérum éclat nourrissant

our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.

we
don’t just conceal; we heal

we
don’t just conceal; we heal

With our multifunctional, high-performance products, you can achieve instantly flawless skin while enjoying long-term benefits.

our patented technology

Our carefully developed, patented skin prep process is designed to work as a seamless system for glowing results.

 POV Beauty
Snatch It Technology™

firm • lift • reduce fine lines
(high-potency PDRN, peptides, ceramides)

A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, plump, and smooth the appearance of fine lines and wrinkles while supporting the skin barrier.

let’s make it official

POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
drip it

Sérum éclat nourrissant

hydratation intense éclaircissant lissage
POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
whip it

Crème fouettée hydratante

renforcement de l'élasticité support de barrière peau plus lisse
POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
award-winning
trempez-le

SOOTHING PRIMING MILK

hydrate en profondeur rééquilibre la peau améliore la texture de la peau
POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
amplifier

Ampoule amplificatrice pour les lèvres

restauration remplissage de ligne réparation des lèvres
POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
glacez-le

Apprêt d'accrochage Glazey

adhérence cutanée vitrage apprêt floutant
POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
pdrn-powered
trempez-le

Lait de préparation apaisant

hydrate en profondeur rééquilibre la peau améliore la texture de la peau
POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
PDRN-powered
trempez-le

Lait de préparation apaisant

hydrate en profondeur rééquilibre la peau améliore la texture de la peau
POV Beauty Shrunk It Set mini skin prep discovery travel set — primary product shot on a warm grey background
TSA-approved
shrunk it set

MINI 5-STEP SKIN PREP SET

travel-friendly discovery kit
POV Beauty Chill It water-gel cooling moisturizer — product on a clean background
new
calme-toi

EAU HYDRATANTE REPULPANTE

repulpant raffermissant bouffée d'hydratation
POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background
amp it

Ampoule amplificatrice pour les lèvres

restauration remplissage de ligne réparation des lèvres
POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background
contour it

Ampoule amplificatrice pour les lèvres

restauration remplissage de ligne réparation des lèvres
build it
build it

Personalize Your Routine

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.