Add a lightweight boost of plumping hydration to keep skin fresh, glowing, and prepped for makeup.
beauty
from every
angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
our pov.
-
iconic individuality.
authenticity over approval.Celebrating unique qualities and embracing authenticity over fitting in.
-
inclusive community.
fearless vulnerability.An inviting, safe space for inspiration, experimentation and honest conversations.
-
edutainment.
be a pro at home.Empowering you through education, bringing you joy through entertainment.
-
proprietary tech.
with makeup artistry tech(nique).We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.
a note from
Mikayla
I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.
I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.
We’re in this together!
our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.
we
don’t just conceal; we heal
we
don’t just conceal; we heal
With our multifunctional, high-performance products, you can achieve instantly flawless skin while enjoying long-term benefits.
our patented technology
Our carefully developed, patented skin prep process is designed to work as a seamless system for glowing results.
let’s make it official
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TENDANCES
la rosée
hydratant
•
support de barrière
•
vitrage
Rated 4.8 out of 5 stars
4.8 Stars (158 Reviews)
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save 10%
le renouveler
rééquilibrages
•
éclaircit
•
renforcement de l'élasticité
Rated 4.8 out of 5 stars
4.8 Stars (41 Reviews)
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best seller
drip it
hydratation intense
•
éclaircissant
•
lissage
Rated 4.8 out of 5 stars
4.8 Stars (1,172 Reviews)
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best seller
whip it
renforcement de l'élasticité
•
support de barrière
•
peau plus lisse
Rated 4.8 out of 5 stars
4.8 Stars (1,271 Reviews)
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}
award winner
trempez-le
hydrate en profondeur
•
rééquilibre la peau
•
améliore la texture de la peau
Rated 4.8 out of 5 stars
4.8 Stars (1,020 Reviews)
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}
award winner
glacez-le
adhérence cutanée
•
vitrage
•
apprêt floutant
Rated 4.7 out of 5 stars
4.7 Stars (793 Reviews)
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}
pdrn-powered
trempez-le
hydrate en profondeur
•
rééquilibre la peau
•
améliore la texture de la peau
Rated 4.7 out of 5 stars
4.7 Stars (246 Reviews)
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}
PDRN-powered
trempez-le
hydrate en profondeur
•
rééquilibre la peau
•
améliore la texture de la peau
Rated 4.7 out of 5 stars
4.7 Stars (307 Reviews)
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
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}
amplifier
restauration
•
remplissage de ligne
•
réparation des lèvres
Rated 4.8 out of 5 stars
4.8 Stars (1,062 Reviews)
{
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}
new
calme-toi
repulpant
•
raffermissant
•
bouffée d'hydratation
Rated 4.7 out of 5 stars
4.7 Stars (197 Reviews)
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e"
}
amp it
restauration
•
remplissage de ligne
•
réparation des lèvres
Rated 4.6 out of 5 stars
4.6 Stars (180 Reviews)
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.
*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.
