just dropped

just dropped

  • trace it
    new
    trace it

    SCULPTING LIP MARKER

    shapes • enhances • 12-hour wear
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (179 Reviews)
  • POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background
    amp it

    Ampoule amplificatrice pour les lèvres

    restauration • remplissage de ligne • réparation des lèvres
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (185 Reviews)
  • POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background
    contour it

    Ampoule amplificatrice pour les lèvres

    restauration • remplissage de ligne • réparation des lèvres
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (145 Reviews)
  • POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition
    award-winning duo
    marry it set

    WEDDING DAY PREP SET

    Hydrating • Lightweight • Photo-Ready
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,824 Reviews)
  • POV Beauty Sharpen It lip pencil sharpener — product on a clean background
    Épuisé
    sharpen it

    LIP PENCIL SHARPENER

    sharpens • preserves pigment • mess-free
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (48 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

new arrivals

First to know, first to glow. Your front-row seat to everything new at POV Beauty: the latest additions to our skin prep lineup, freshly launched makeup formulas, limited-edition sets, and restocks you won't want to miss. Every new launch is designed to layer with the POV formulas you already love, so you can upgrade your routine one step at a time. New drops sell fast, so check back often and sign up for emails to shop launches first.

what's new at pov beauty?

This page features our latest launches, limited-edition sets, and restocks. Recent drops include lip essentials like Trace It Sculpting Lip Marker, Amp It Color, and Contour It Lip Liner.

how can I hear about new pov beauty launches first?

Sign up for POV Beauty emails or texts to get launch news, early access, and restock alerts. New products land on this page first, so it's worth bookmarking.

will sold-out products come back?

Core products are restocked regularly. Limited-edition sets and seasonal shades may not return once they sell out. If something you love is sold out, sign up for a restock alert on the product page where available.

do new launches work with my current pov routine?

Yes. Every POV Beauty formula is designed to layer with the rest of the lineup, so new launches slot right into your existing skin prep and lip routine.

are limited-edition sets available all year?

No. Limited-edition sets like the Marry It Set are seasonal and available while supplies last, so grab them while they're here.