the 5-step skin prep routine

Great makeup starts before the makeup. The POV Beauty 5-Step Skin Prep Routine is the complete system that transforms how your skin looks and feels — flooding it with hydration, nourishment, and a grip that makes everything on top perform better and last longer. From the first essence to the final primer, each step is designed to work together: prepping, plumping, and perfecting your canvas so your skin does the heavy lifting. Whether you wear makeup or prefer bare skin, this is the routine that makes the difference you can actually see.

the 5-step skin prep routine

Great makeup starts before the makeup. The POV Beauty 5-Step Skin Prep Routine is the complete system that transforms how your skin looks and feels — flooding it with hydration, nourishment, and a grip that makes everything on top perform better and last longer. From the first essence to the final primer, each step is designed to work together: prepping, plumping, and perfecting your canvas so your skin does the heavy lifting. Whether you wear makeup or prefer bare skin, this is the routine that makes the difference you can actually see.

  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    trempez-le

    SOOTHING PRIMING MILK

    hydrate en profondeur • rééquilibre la peau • améliore la texture de la peau
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,024 Reviews)
  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    Sérum éclat nourrissant

    hydratation intense • éclaircissant • lissage
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,181 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    Crème fouettée hydratante

    renforcement de l'élasticité • support de barrière • peau plus lisse
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,277 Reviews)
  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glacez-le

    Apprêt d'accrochage Glazey

    adhérence cutanée • vitrage • apprêt floutant
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (796 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amplifier

    Ampoule amplificatrice pour les lèvres

    restauration • remplissage de ligne • réparation des lèvres
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,069 Reviews)
  • POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition
    SAVE 10%
    le renouveler

    Trempez-le + égouttez-le + fouettez-le

    rééquilibrages • éclaircit • renforcement de l'élasticité
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (43 Reviews)
  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    TENDANCES
    la rosée

    Trempez-le + égouttez-le + amplifiez-le + glacez-le + fouettez-le

    hydratant • support de barrière • vitrage
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (165 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

faqs

what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

can a good moisturizer help with makeup application?

Yes, moisturizers are designed to hydrate and soothe dry skin helping in mitigating dry patches or cakiness in makeup. Whip It is designed to work under makeup so complexion looks more smooth, flawless & radiant.

can I wear a primer alone, without applying makeup?

Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

what does a lip ampoule do?

Intensive hydration: deeply moisturizes, leaving lips softer and smoother.

Plumps and firms: peptides or hyaluronic acid help attract moisture for fuller, firmer lips.

Restores dryness: targets dry lips, restoring softness and health.

Read All Faqs