POV Beauty

pov: we’re
sold out

Thank you from the bottom of my heart. Join the waitlist for when we restock.

Mikayla

we have a different
pov on skin prep

drip it

Nourishing glow serum

nourishingclarifyingglassy serum

$36

Sold out

whip it

Hydrating whipped cream

deeply hydratingstrengtheningbarrier support

$38

Sold out

amp it

Amplifying lip ampoule

hydratingline fillinglip repair

$22

Sold out

dew it

Drench it + Drip it + Amp it + glaze it + whip it

hydratingbarrier supportglazing

$142

$142 ~~$158~~

Sold out

drench it

Soothing priming milk

plumpinghydratingpriming milk

$34

Sold out

glaze it

Glazey tack primer

skin adheringglazingblurring primer

$28

Sold out

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DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

patented technology, trending ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

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fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

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