• transfer-resistant
  • defines
  • enhancing
  • transfer-resistant
  • defines
  • enhancing
4.7
Rated 4.7 out of 5 stars
4.7 Stars (12 Reviews)
Coming soon

contour it

contour it

GRIPPING LIP PENCIL

A high-performance liner formula that defines, shapes, and locks onto lips—creating a smooth, sculpted base for any lip product layered on top.

Your pov, your lip combo: Dash of Cinnamon—a light beige nude—pairs perfectly with Amp It in Vanilla Latte for added color and dimension. Or mix and match to create your favorite lip combo.

Color: dash of cinnamon

Free US shipping on orders over $50 • Free returns within 30 days

Designed to define, contour, and enhance lip shape, Contour It glides on smoothly, then sets down to a transfer-resistant finish—combining workability and longevity in one formula.

Best For: Lips craving lasting dimension with a creamy, comfortable feel.

  • Why It Works

    • Precision Shaping: Defines and enhances lip shape, whether you wear it softly blended or crisply outlined.
    • Glides, Then Grips: Creamy formula applies smoothly but sets down to a transfer-resistant finish.
    • Supports Lip Color: Helps improve color payoff and wear of lip products layered on top.
    • Plumps + Smooths: Skincare ingredients attract and retain moisture—no settling into lip lines.

  • Clinical Results + Claims

    Proof

    • 97% agreed Contour It made lips look enhanced after 8 hours*
    • 97% agreed lips looked contoured*
    • 94% agreed lips looked more shapely*
    • 94% agreed lip lines looked smoothed*
    • 94% agreed Contour It enhanced their lip shape*

    *Based upon third-party consumer perception study of 35 participants.

    Results

    • Improved shape
    • Improved definition
    • Improved smoothness
    • Transfer-resistant

  • How To Use

    Apply to clean, exfoliated lips. Outline or overline to define, then lightly fill your lip shape, blending inward for a soft ombré effect. Allow Contour It to set for 15 to 30 seconds to ensure transfer-resistant wear.

    Wear Contour It alone for a soft-matte, defined lip, or layer Amp It on top to boost color, shine, and hydration.

    POV Hack: Keep the tip ultra-precise with Sharpen It for crisper lines, detailed shaping, and maximum control every time you apply.

  • Key Ingredients

    Color Clutch Technology™: Locks in lip shape and grips to lip color for transfer-resistant wear.

    Mango Butter • Hyaluronic Filling Spheres • Jojoba Seed Oil

    View all ingredients
    All Ingredients:

    Dash of Cinnamon Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, isoamyl laurate, silica, sucrose tetrastearate triacetate, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

    View less ingredients
  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips
View full details

contour it

  • transfer-resistant
  • defines
  • enhancing
  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

color clutch technology ™
locks in lip colortransfer proof
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color clutch technology ™

grips & helps lock in lip color while also providing shape to lips.

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hyaluronic filling spheres
plumpsfills lines
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hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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jojoba oil
hydratesprovides antioxidants
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jojoba oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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Charred Cider Ingredients: isododecane, mica, synthetic wax, polybutene, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), red 7 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Dash of Cinnamon Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, isoamyl laurate, silica, sucrose tetrastearate triacetate, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

90% Dark Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Angel Cake Ingredients: isododecane, synthetic wax, polybutene, mica, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxide (CI 77891), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Creme & Ganache Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Bon Bon Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Toasted Sugar Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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the proof is in the prep

*Results from a consumer perception study of 109 participants.
**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Color Clutch Technology™

Our exclusive Color Clutch Technology™ locks in lip shape and grips to lip color or gloss for transfer-proof wear.

LEARN MORE

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

LEARN MORE

it’s not just us

4.7
Rated 4.7 out of 5 stars
4.7 Stars (12 Reviews)
4.7
Rated 4.7 out of 5 stars
Based on 12 reviews
Total 5 star reviews: 9 Total 4 star reviews: 2 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
Write a Review (Opens in a new window)
12 reviews
  • PK
    PSASA K. P.
    Verified Buyer
    I recommend this product
    How old are you? 20-29
    What is your skin type? Oily
    Top Skin Concerns Dark Circles or Texture, Acne or Breakouts, Compromised Skin Barrier
    Rated 5 out of 5 stars
    Perfect lip liner

    I absolutely love this liner, perfect shade for me and brown skin friendly. 100/10

    Was this helpful?
  • SS
    Souleigha S.
    Verified Buyer
    I recommend this product
    How old are you? 60-69
    What is your skin type? Dry
    Top Skin Concerns Dryness or Dehydration, Sensitivity, Makeup Pilling, Cracking, Caking
    Rated 4 out of 5 stars
    Not bad

    Needs a sharpener on the other end

    Was this helpful?
  • SS
    Souleigha S.
    Verified Buyer
    I recommend this product
    How old are you? 60-69
    What is your skin type? Dry
    Top Skin Concerns Dryness or Dehydration, Sensitivity, Makeup Pilling, Cracking, Caking
    Rated 4 out of 5 stars
    Not bad

    Great if you had a pencil sharpener we on the other end..

    Was this helpful?
  • JB Profile picture for Joan B.google logo
    Joan B.
    Verified Buyer
    Rated 3 out of 5 stars
    Doesn’t stay on like I thought it would.

    Glides on nicely and pretty color. Not happy with the staying power. Once I apply the gloss the first time I take a drink it’s all gone.

    Was this helpful?
    POV Beauty
    2 months ago

    Hello Joan,
    We recommend putting the liner on lips that do not have gloss or product on, and then letting the liner set for 15-30 seconds. That should ensure the transfer-proof quality! Let us know if that helps at all.

    -POV Team

  • KN
    KRISTI N.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Love it

    Love it!

    Was this helpful?

faqs

  • is this collection limited-edition?

    Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

  • can i buy the shades individually?

    Yes! Amp It and Contour It are available individually.

  • are these lip products new formulas?

    No, these formulas are the same Amp It and Contour It you know and love!  You can see the full ingredients list at povbeauty.com.

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It. 

  • can these be worn alone?

    Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

  • will it dry out my lips?

    Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.