• defines
  • enhancing
  • transfer-proof
  • defines
  • enhancing
  • transfer-proof

contour it

contour it

LIP LINER

0.042oz / 1.2g

A creamy, gripping lip liner that contours and defines with lasting, transfer-proof precision.

It’s your POV: Angel Cake pairs perfectly with Amp It in Strawberry Shortcake—soft, sweet, and impossible to resist. Or mix and match to create your favorite lip combo.

color:angel cake

Free US shipping on orders over $50

Contour It is the creamy, gripping lip liner designed to shape, define, and elevate any lip look with precision and confidence. Engineered with Color Clutch Technology™, this rich liner grips pigment where you want it most—locking in contour and defining edges without shifting or smudging.

The formula blends smooth application with lasting performance, while nourishing mango butter and Hyaluronic Filling Spheres help visibly soften the look of lip lines and support the delicate lip surface. Line your lips for subtle dimension, fill for bolder color payoff and a matte look, or pair with Amp It color to add pigment and shine.

  • Key Ingredients

    Mango butter, Hyaluronic Filling Spheres, Color Clutch Technology™

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    All Ingredients:

    Isododecane, synthetic wax, polybutene, mica, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxide (CI 77891), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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  • How To Use

    Outline lips hugging the curves of lip lines. For a fuller looking lip, draw over the edge of your natural lip line, especially over the cupid's bow. Allow 15-30 seconds for liner to set. To ensure transfer-proof wear, make sure you start with bare lips.

  • Claims

    • Creamy, gripping formula locks in color 
    • Adds contour & shape to lips
    • Transfer proof 
    • 97% agreed made lips look enhanced after 8 hours
    • 97% agreed lips looked contoured
    • 94% agreed lips looked more shapely
    • 94% agreed lip lines looked smoothed  
    • 94% agreed Contour It enhanced their lip shape

    *Based upon a consumer perception study of 35 participants.

  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips
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contour it

  • defines
  • enhancing
  • transfer-proof
  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

color clutch technology ™
locks in lip color • transfer proof
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color clutch technology ™

grips & helps lock in lip color while also providing shape to lips.

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Hyaluronic filling spheres
plumpsfills lines
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Hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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jojoba oil
hydratesprovides antioxidants
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jojoba oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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Isododecane, synthetic wax, polybutene, mica, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxide (CI 77891), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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the proof is in the prep

*Results from a consumer perception study of 109 participants.
**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to a contoured lip

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Color Clutch Technology™

Our exclusive Color Clutch Technology™ locks in lip shape and grips to lip color or gloss for transfer-proof wear.

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hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

Learn More

it’s not just us

faqs

  • is this collection limited-edition?

    Yes 🖤 These shades and flavors are available for a limited time only, while supplies last. Once they’re gone, they’re gone — so don’t wait too long to savor your favorites.

  • can I buy the shades individually?

    Yes! For a very limited time you can buy these best sellers separately (we love a good mix and match).

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake. Contour it is not flavored but it is inspired to pair perfectly or mix and match with Amp It.

  • will there be a restock?

    At this time we do not plan to restock. This line is designed to be part of our exclusive seasonal lineup.

  • what is the amp it consistency?

    Amp it is a lip treatment, an ampoule, so the texture is richer than traditional glosses. The application is meant to be applied like a treatment vs. several layers like a gloss. 

    After applying your initial swipe of color, flip the applicator and use the smooth back side to gently glide over the lips. This helps distribute the formula evenly, smoothing out any thick areas and ensuring a glassy, uniform shine from edge to edge. The clear tip was designed to visually help control how much product is dispersed for proper dosing so it never feels heavy.

  • how do I stop it from feathering or smudging?

    To keep your look sharp, start by lining your lips with Contour It before applying Amp It. Make sure to wait about 15-30 seconds so the liner can set. You can also use Contour It as a fill0-in base beneath Amp It.