vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
  • skin prep
  • lip wardrobe
  • pov favorites
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
  • skin prep
  • lip wardrobe
  • pov favorites
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
vault (k)it
4.8
Rated 4.8 out of 5 stars
4.8 Stars (4,299 Reviews)
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vault (k)it

vault (k)it

The Ultimate POV Beauty Edit

The routine that made POV, together in one limited-edition collection. The Vault (K)it curates our bestselling skin prep and lip essentials—so every look starts smooth and ends strong.

Complete skin prep + lip routine.

11 beauty essentials: Full-size favorites for prepping, hydrating, sculpting, and finishing your look.

The ultimate POV gift.

Best For: All skin types

Free US shipping on orders over $50 • Free returns within 30 days

  • Why It Works

    • The Complete POV Beauty Routine: Eleven skin prep and lip essentials bring the POV routine together in one limited-edition collection.

    • Skin Prep, Covered: Five skin prep essentials hydrate, sculpt, support the skin barrier, and create a seamless canvas for makeup.

    • Your Lip Wardrobe: Three Contour It liners and four Amp It shades give you endless ways to line, layer, and customize your lip look.

    • The Ultimate POV Gift: Our bestsellers, all in one splurge-worthy collection—made for the POV Beauty lover who wants it all.

  • Ingredients + Formula

    Formula: See individual product pages for formula details.

    Ingredients:

    2X FermentVital Complex™ (Drip It + Whip It): A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.

    Megamirrored Molecular Complex™ (Drip It): Helps restore the skin barrier to support skin health, hydration, and vibrancy.

    BarrierBolster Technology™ (Whip It): Supports the skin barrier with deep, lasting hydration for skin that’s soothed, comfortable, and glowing.

    Snatch It Technology™ (Snatch It Face + Eye): A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, plump, and smooth the appearance of fine lines and wrinkles while supporting the skin barrier.

    Elastin Glow Technology™ (Amp It): A serious dose of lip-smoothing hydration that supports the delicate skin barrier—so lips feel renewed, glowing, and healthy.

    Color Clutch Technology™ (Contour It): Locks in lip shape and grips to lip color for transfer-resistant wear.

    View all ingredients
    All Ingredients:

    drench it ingredients

    Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

    drip it ingredients

    Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

    whip it ingredients

    Water (aqua/eau), glycerin, palmitic acid, butylene glycol, stearic acid, propylene glycol dibenzoate, cetyl ethylhexanoate, pentaerythrityl tetraethylhexanoate, helianthus annuus (sunflower) seed oil, 1,2-hexanediol, vinyl dimethicone, ectoin, butyrospermum parkii (shea) butter, ceramide ap, ceramide np, ceramide eop, ceramide ns, lactobacillus/rice ferment, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, saccharide isomerate, (willow) bark extract salix alba, hydrogenated lecithin, sodium hyaluronate crosspolymer, polyglutamic acid, beta-glucan, tocopherol, glucose, c14-22 alcohols, propanediol, caprylic/capric triglyceride, carbomer, arginine, c12-20 alkyl glucoside, acrylates/c10-30 alkyl acrylate crosspolymer, inulin, ethylhexylglycerin, alpha-glucan oligosaccharide, ethoxydiglycol, polyglyceryl-10 stearate, poloxamer 338, citric acid, sodium citrate, trisodium ethylenediamine disuccinate, xylose, fructan.

    amp it ingredients

    Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).

    snatch it face ampoule ingredients

    Water (aqua/eau), glycerin, glycereth-26, tripropylene glycol, propanediol, neopentyl glycol diheptanoate, butylene glycol, 1,2-hexanediol, propylene glycol dibenzoate, panthenol, polyglycerin-3, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, ocimum sanctum leaf extract, curcuma longa (turmeric) root extract, corallina officinalis extract, centella asiatica leaf extract, simmondsia chinensis (jojoba) seed oil, solanum melongena (eggplant) fruit extract, coccinia indica fruit extract, melia azadirachta flower extract, melia azadirachta leaf extract, sphingomonas ferment extract, adenosine, xanthium strumarium fruit extract, sodium polyacryloyldimethyl taurate, hydrogenated lecithin, hydrogenated polydecene, glyceryl acrylate/acrylic acid copolymer, dipropylene glycol, sodium acrylate/sodium acryloyldimethyl taurate copolymer, polyisobutene, ethylhexylglycerin, pvm/ma copolymer, glyceryl stearate, carbomer, sodium lactate, caprylyl/capryl glucoside, disodium edta, polysorbate 20, sorbitan oleate.

    snatch it eye serum ingredients

    Water (aqua/eau), dicaprylyl carbonate, glycerin, hydrogenated vegetable glycerides, tripropylene glycol, butylene glycol dicaprylate/dicaprate, limnanthes alba (meadowfoam) seed oil, propylene glycol dibenzoate, c14-22 alcohols, 1,2-hexanediol, cetearyl olivate, ectoin, pentaerythrityl tetraethylhexanoate, trimethyl pentaphenyl trisiloxane, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, arginine, curcuma longa (turmeric) root extract, acetyl d-lysinyl d-asparaginyl d-leucine, ocimum sanctum leaf extract, corallina officinalis extract, simmondsia chinensis (jojoba) seed oil, solanum melongena (eggplant) fruit extract, hydrangea macrophylla leaf extract, coccinia indica fruit extract, pueraria lobata root extract, phaseolus radiatus seed extract, lens esculenta (lentil) seed extract, lactobacillus ferment lysate, glycine soja (soybean) seed extract, ceratonia siliqua (carob) seed extract, canavalia gladiata seed extract, melia azadirachta flower extract, melia azadirachta leaf extract, sorbitan olivate, butylene glycol, pentaerythrityl tetraisostearate, glucose, c12-20 alkyl glucoside, carbomer, sclerotium gum, silica, hydrogenated lecithin, ammonium acryloyldimethyltaurate/vp copolymer, ethylhexylglycerin, dipropylene glycol, glyceryl stearate, sodium lactate, caprylyl glycol, polysorbate 20, tocopherol.

    contour it charred cider ingredients

    Isododecane, mica, synthetic wax, polybutene, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), red 7 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    contour it 90% dark ingredients

    Isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    contour it toasted sugar ingredients

    Isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    amp it toasted marshmallow ingredients

    Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

    amp it caramel crème ingredients

    Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), stevia rebaudiana extract, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): iron oxides (CI 77492, CI 77499), titanium dioxide (CI 77891), red 7 (CI 15850).

    amp it malassada ingredients

    Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, phenoxyethanol, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

    View less ingredients

  • How To Use

    01 Drench It

    Dispense into your palms and gently press onto freshly cleansed skin. Apply multiple layers for additional hydration as desired.

    02 Snatch It Eye Serum

    Gently squeeze the tube to dispense a small amount of serum onto the under-eye area, then use the metal applicator to pat the serum in until fully absorbed.

    03 Drip It

    Massage 2-3 drops into face, neck and décolleté until fully absorbed.

    04 Snatch It Face Ampoule

    Apply 2-3 pumps into your palm and pat onto face, neck, and décolleté.

    05 Whip It

    Gently massage onto face, neck and décolleté in upward strokes.

    06 Contour It

    Outline or overline on clean, exfoliated lips. Lightly fill your lip shape, blending inward, then allow to set for 15-30 seconds to ensure transfer-proof wear.

    07 Amp It Color

    Swipe on a thin, even layer using the clear applicator, then gently layer to build desired color intensity. Flip the applicator to the other side to smooth edges.

    *Amp It Clear

    Apply generously to lips during the day for glowing hydration, or use as an overnight lip treatment. Avoid applying directly before Contour It and Amp It color, as it can impact wear time.

  • Clinical Results + Claims

    Claims:

    • Improved makeup application, appearance, and wear

    • Improved hydration, elasticity, firmness, texture, radiance, tone, moisture balance, and skin barrier function

    • Improved lip softness, smoothness, hydration, and radiance

    • Suitable for sensitive skin

    Clinical Results:

    • 100% of clinical subjects saw an improvement in skin hydration immediately after using Drench It.*

    • Drip It is clinically proven to improve skin firmness and bounce within 2 weeks.*

    • 100% of clinical subjects saw an improvement in skin barrier function within 30 minutes of using Whip It.*

    • Snatch It Face Ampoule is clinically shown to improve skin firmness in 14 days.**

    • Snatch It Eye Serum is clinically shown to enhance concealer longevity for up to 8 hours.***

    • 100% agreed their
lip barrier was restored immediately after using Amp It.†

    • 97% agreed Contour It made lips look enhanced after 8 hours.‡

    *Results based on a third-party clinical test of 32 subjects.

    **Results from a 28-day clinical study of 33 women.

    ***Results from a 28-day clinical study of 32 women.

    †Based on consumer perception at a third-party testing facility on 32 participants.

    ‡Based upon third-party consumer perception study of 35 participants.

View full details

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it's the inside that counts

2X FermentVital Complex™
hydratesbrightensclarifies
learn more
2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

go back
Snatch It Technology™
firmsliftsplumps
learn more
Snatch It Technology™

A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, and plump while supporting the skin barrier.

go back
Elastin Glow Technology™
moisturizes restores
learn more
Elastin Glow Technology™

Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

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color clutch technology ™
locks in lip colortransfer proof
learn more
color clutch technology ™

grips & helps lock in lip color while also providing shape to lips.

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drench it ingredients

Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

drip it ingredients

Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

whip it ingredients

Water (aqua/eau), glycerin, palmitic acid, butylene glycol, stearic acid, propylene glycol dibenzoate, cetyl ethylhexanoate, pentaerythrityl tetraethylhexanoate, helianthus annuus (sunflower) seed oil, 1,2-hexanediol, vinyl dimethicone, ectoin, butyrospermum parkii (shea) butter, ceramide ap, ceramide np, ceramide eop, ceramide ns, lactobacillus/rice ferment, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, saccharide isomerate, (willow) bark extract salix alba, hydrogenated lecithin, sodium hyaluronate crosspolymer, polyglutamic acid, beta-glucan, tocopherol, glucose, c14-22 alcohols, propanediol, caprylic/capric triglyceride, carbomer, arginine, c12-20 alkyl glucoside, acrylates/c10-30 alkyl acrylate crosspolymer, inulin, ethylhexylglycerin, alpha-glucan oligosaccharide, ethoxydiglycol, polyglyceryl-10 stearate, poloxamer 338, citric acid, sodium citrate, trisodium ethylenediamine disuccinate, xylose, fructan.

amp it ingredients

Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cire microcristalline), synthetic wax, ethylhexyl palmitate, polyhydroxystearic acid, theobroma cacao (cocoa) seed butter, mangifera indica (mango) seed butter, simmondsia chinensis (jojoba) seed oil, punica granatum flower extract, sodium hyaluronate, flavor (aroma), argania spinosa kernel oil, safflower oil/palm oil aminopropanediol esters, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, polyglyceryl-3 diisostearate, tocopherol, dimethyl phenethyl acetate, terpineol, linalyl acetate, vanillin. (+/-): red 6 (CI 15850).

snatch it face ampoule ingredients

Water (aqua/eau), glycerin, glycereth-26, tripropylene glycol, propanediol, neopentyl glycol diheptanoate, butylene glycol, 1,2-hexanediol, propylene glycol dibenzoate, panthenol, polyglycerin-3, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, ocimum sanctum leaf extract, curcuma longa (turmeric) root extract, corallina officinalis extract, centella asiatica leaf extract, simmondsia chinensis (jojoba) seed oil, solanum melongena (eggplant) fruit extract, coccinia indica fruit extract, melia azadirachta flower extract, melia azadirachta leaf extract, sphingomonas ferment extract, adenosine, xanthium strumarium fruit extract, sodium polyacryloyldimethyl taurate, hydrogenated lecithin, hydrogenated polydecene, glyceryl acrylate/acrylic acid copolymer, dipropylene glycol, sodium acrylate/sodium acryloyldimethyl taurate copolymer, polyisobutene, ethylhexylglycerin, pvm/ma copolymer, glyceryl stearate, carbomer, sodium lactate, caprylyl/capryl glucoside, disodium edta, polysorbate 20, sorbitan oleate.

snatch it eye serum ingredients

Water (aqua/eau), dicaprylyl carbonate, glycerin, hydrogenated vegetable glycerides, tripropylene glycol, butylene glycol dicaprylate/dicaprate, limnanthes alba (meadowfoam) seed oil, propylene glycol dibenzoate, c14-22 alcohols, 1,2-hexanediol, cetearyl olivate, ectoin, pentaerythrityl tetraethylhexanoate, trimethyl pentaphenyl trisiloxane, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, arginine, curcuma longa (turmeric) root extract, acetyl d-lysinyl d-asparaginyl d-leucine, ocimum sanctum leaf extract, corallina officinalis extract, simmondsia chinensis (jojoba) seed oil, solanum melongena (eggplant) fruit extract, hydrangea macrophylla leaf extract, coccinia indica fruit extract, pueraria lobata root extract, phaseolus radiatus seed extract, lens esculenta (lentil) seed extract, lactobacillus ferment lysate, glycine soja (soybean) seed extract, ceratonia siliqua (carob) seed extract, canavalia gladiata seed extract, melia azadirachta flower extract, melia azadirachta leaf extract, sorbitan olivate, butylene glycol, pentaerythrityl tetraisostearate, glucose, c12-20 alkyl glucoside, carbomer, sclerotium gum, silica, hydrogenated lecithin, ammonium acryloyldimethyltaurate/vp copolymer, ethylhexylglycerin, dipropylene glycol, glyceryl stearate, sodium lactate, caprylyl glycol, polysorbate 20, tocopherol.

contour it charred cider ingredients

Isododecane, mica, synthetic wax, polybutene, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), red 7 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

contour it 90% dark ingredients

Isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

contour it toasted sugar ingredients

Isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

amp it toasted marshmallow ingredients

Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

amp it caramel crème ingredients

Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), stevia rebaudiana extract, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): iron oxides (CI 77492, CI 77499), titanium dioxide (CI 77891), red 7 (CI 15850).

amp it malassada ingredients

Hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, phenoxyethanol, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

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the proof is in the prep

*Results based on a third-party clinical test of 32 subjects.

how to apply

2 steps to
sculpted lips

Use Contour It to outline lips. For a fuller looking lip, draw over the edge of your natural lip line.

Apply Amp It on top—swipe on individually, or mix the sparkle and color shades for extra impact.

patented
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

Learn More

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

it’s not just us

4.8
Rated 4.8 out of 5 stars
4.8 Stars (4,299 Reviews)
4.8
Rated 4.8 out of 5 stars
Based on 4,299 reviews
customers are saying...
Customers say this priming milk delivers lightweight hydration that leaves skin feeling soft, plump, and glowy. Many appreciate the milky texture that absorbs quickly without heaviness or stickiness, making it an ideal makeup base. Common feedback notes it works well for dry or combination skin, though some with oily skin find it leaves a tacky feel. Most reviewers praise how smoothly makeup applies afterward and how the product layers beautifully with other skincare.
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4,299 reviews
  • NT
    Nicole T.
    Verified Buyer
    Reviewing
    contour it
    I recommend this product
    How old are you? 40-49
    What is your skin type? Combination
    Top skin concerns Aging
    Rated 5 out of 5 stars
    Great lip pencil!

    Lasts quite a while!

    Was this helpful?
  • NT
    Nicole T.
    Verified Buyer
    Reviewing
    amp it - color
    I recommend this product
    How old are you? 40-49
    What is your skin type? Combination
    Top skin concerns Aging
    Rated 5 out of 5 stars
    Love it!

    This lip gloss is so good!!! It feels so creamy on the lips and lasts a while….. a lot longer than many of my lip glosses. No funky flavor! It’s moisturizing and nourishing which I love. I will be ordering more shades!

    Was this helpful?
  • LE
    Leisa E.
    Verified Buyer
    Reviewing
    whip it
    I recommend this product
    How old are you? 60-69
    What is your skin type? Normal / Balanced
    Top skin concerns Aging
    Rated 5 out of 5 stars
    Reborn

    I absolutely love Point of View (POV) products! My skin has never felt so hydrated, soft, and healthy. At 63, I’m very particular about what I use on my skin, and I can honestly say I’m so happy with how my skin looks and feels. It feels refreshed, moisturized, and has such a beautiful glow. I love seeing the difference in my skin and will definitely continue using POV. Highly recommend! ❤️✨

    Was this helpful?
  • KL
    Kristina L.
    Verified Buyer
    Reviewing
    amp it - color
    I recommend this product
    How old are you? 50-59
    What is your skin type? Combination
    Top skin concerns Dryness or Dehydration, Dark Circles or Texture, Aging
    Rated 5 out of 5 stars
    My favorite lip product

    I absolutely LOVE this product. I’m on Amp it #7 and I wear it daily. My favorite color is Toasted Marshmallow but Caramel Crème is a close 2nd. Thanks for such a great lip product.

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  • PG
    Priscilla G.
    Verified Buyer
    Reviewing
    drench it
    I recommend this product
    How old are you? 60-69
    What is your skin type? Dry
    Top skin concerns Aging, Dullness, Dryness or Dehydration
    Rated 5 out of 5 stars
    Over 60 skin loves this sorcery!

    New to this level of skin prepping but wow has it made a difference. Drip it, chill it, drench it, snatch it and then either glaze it if I’m doing make up, or whip it before finishing with sunscreen. Have actually had compliments and my skin feels engaged by each product. So if the many steps seem like too much, they aren’t. Each product absorbs in its own way and the combined layers work some kind of magic.

    Was this helpful?

faqs

  • what are included in the holiday sets?

    Limited Edition Vault (K)it ($265 | $327 value): our biggest set of the season, with Drench It, Drip It, Snatch It Face Ampoule, Snatch It Eye Serum, Whip It, Amp It (in Clear, Toasted Marshmallow, Caramel Crème, and Malassada), and Contour It (in 90% Dark, Charred Cider, and Toasted Sugar).

    Jet (K)it ($25 | $38 value): a travel-friendly duo with Mini Drip It and Mini Whip It.

    Amp (K)it Edit ($35 | $44 value): three gifting-sized trios to choose from, each with a limited edition sparkle shade exclusive to the kit:

    • Champagne Sparkle Amp (K)it Edit → Mini Malassada Amp It, Mini Champagne Sparkle Amp It, Toasted Sugar Contour It
    • Orchid Sparkle Amp (K)it Edit → Mini Toasted Marshmallow Amp It, Mini Orchid Sparkle Amp It, Charred Cider Contour It
    • Sapphire Sparkle Amp (K)it Edit → Mini Caramel Crème Amp It, Mini Sapphire Sparkle Amp It, 90% Dark Contour It
  • where can i buy the holiday sets?

    Our Holiday sets will be available at povbeauty.com, Sephora stores, Sephora.com and TikTok Shop starting October 3, 2026.

  • are the holiday sets limited edition?

    Our Holiday Sets are Limited Edition. Once they are gone, they’re gone!

  • will the holiday sets be available after november 15?

    Our holiday sets are limited edition and only available while quantities last. Once they're gone, they're gone for good!

  • can i buy the holiday sets as gifts?

    Yes! Our curated sets are the perfect gift for anyone on your list.

  • what's your shipping timeline for holiday orders?

    Please allow up to 2 business days for your order to process at our warehouse. Once the order has shipped, it can take up 5 business days for your package to deliver. 

  • what's your return policy on holiday sets?

    Return your set in full within 30 days of purchase to receive a refund.

  • i bought a set on sephora/tiktok shop, can i return it at povbeauty.com?

    No. Please reach out to your original purchasing retailer to initiate a return.

  • do the minis in the jet (k)it and amp (k)it edit work the same as full-size?

    Yes! Our minis are the same products you know and love, only smaller and ready to travel!

  • i received a set as a gift, can i return it?

    We can accept returns on a gifted product as long as we are able to confirm the original purchase. Refunds can only be issued to the original form of payment.