• high-impact color
  • restoring
  • nourishing
  • high-impact color
  • restoring
  • nourishing

amp it

amp it

LIP AMPOULE

15 mL / 0.5 fl. oz

A color-rich, moisturizing lip ampoule that provides restorative care and glow to lips.

It’s your POV: Cozy and sweet—Toasted Marshmallow pairs perfectly with Contour It in Charred Cider to hydrate, pop, and delight with every swipe. Or mix and match to create your favorite lip combo.

color:toasted marshmallow

Free US shipping on orders over $50

Amp It Color is high-impact, hydrating lip color that delivers pigment and glow in one effortless swipe. Built with Elastin Glow Technology™, this creamy, luminous formula fuses color with restorative care—plumping lip texture while sealing in hydration for a glowing, juicy finish that feels as good as it looks.

Infused with argan oil, Hyaluronic Filling Spheres, and an Omega-6 ceramide complex, Amp It Color smooths the look of lines, supports the delicate lip barrier, and leaves lips looking fuller, healthier, and more vibrant all day long. Whether worn on its own or layered over liner, it glides on with rich payoff and cushiony comfort.

  • Key Ingredients

    Argan oil, Hyaluronic Filling Spheres, jojoba seed oil.

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    All Ingredients:

    Toasted Marshmallow Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

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  • How To Use

    Apply Amp it Lip Ampoule to lips as needed for glowing hydration and color. You can increase saturation by filling your lips more with Contour It prior to applying Amp It.

  • Claims

    • Bouncier, fuller more vibrant looking lips
    • Elastin Glow™ helps to plump & lock in moisture
    • Keeps lips in top hydration for any lip product 
    • Deep hydration & lip revival 
    • All day hydration support
    • Lip barrier support 
    • 98% agreed lips looked glowy & healthy
    • 91% agreed lips looked enhanced 
    • 90% agreed dry lips felt soothed 

    *Based on a consumer perception study of 109 participants.

  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips
View full details

amp it

  • high-impact color
  • restoring
  • nourishing
  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

Elastin Glow Technology™
moisturizes restores
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Elastin Glow Technology™

Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

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argan oil
hydratesprovides antioxidants
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argan oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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Hyaluronic filling spheres
plumpsfills lines
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Hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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omega 6 ceramide Safflower
supports the skin barrier restores supple looking lips
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omega 6 ceramide Safflower

Soothing while also being restorative & supporting delicate lip skin barrier.

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Toasted Marshmallow Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

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the proof is in the prep

*Results from a consumer perception study of 109 participants.
**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to a contoured lip

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Elastin Glow Technology™

Our restorative lip treatment with Elastin Glow Technology™ has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of lip smoothing hydration.

LEARN MORE

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

LEARN MORE

it’s not just us

faqs

  • is this collection limited-edition?

    Yes 🖤 These shades and flavors are available for a limited time only, while supplies last. Once they’re gone, they’re gone — so don’t wait too long to savor your favorites.

  • can I buy the shades individually?

    Yes! For a very limited time you can buy these best sellers separately (we love a good mix and match).

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake. Contour it is not flavored but it is inspired to pair perfectly or mix and match with Amp It.

  • will there be a restock?

    At this time we do not plan to restock. This line is designed to be part of our exclusive seasonal lineup.

  • what is the amp it consistency?

    Amp it is a lip treatment, an ampoule, so the texture is richer than traditional glosses. The application is meant to be applied like a treatment vs. several layers like a gloss. 

    After applying your initial swipe of color, flip the applicator and use the smooth back side to gently glide over the lips. This helps distribute the formula evenly, smoothing out any thick areas and ensuring a glassy, uniform shine from edge to edge. The clear tip was designed to visually help control how much product is dispersed for proper dosing so it never feels heavy.

  • how do I stop it from feathering or smudging?

    To keep your look sharp, start by lining your lips with Contour It before applying Amp It. Make sure to wait about 15-30 seconds so the liner can set. You can also use Contour It as a fill0-in base beneath Amp It.