brighten it
brighten it
brighten it
brighten it
brighten it
brighten it
  • Snatch It Technology™
  • hydrating
  • firming
brighten it
brighten it
brighten it
brighten it
  • Snatch It Technology™
  • hydrating
  • firming
save 10%

brighten it

brighten it

drip it + snatch it eye

Two serums, one easy routine. This everyday face and eye duo floods skin with hydration and radiance while smoothing, brightening, and firming the undereye for a refreshed, wide-awake look.

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Your daily serum routine, made simple. This face and eye duo pairs glow-boosting hydration with targeted undereye performance for skin that looks fresh, smooth, and visibly snatched.

Drip It delivers lightweight, everyday hydration that helps plump skin and enhance natural radiance, creating a smooth, dewy base. The PDRN-powered Eye Serum targets the delicate undereye to visibly brighten, firm, and smooth, while its cream-to-serum texture blurs and primes for seamless concealer application.

Together, these two serums support hydrated, glowing skin and refreshed, lifted-looking eyes—the perfect everyday starting point for any routine.

  • Key Ingredients

    PDRN, dual-peptide complex, ceramides, D-Phytogen, ectoin, jeju hydrangea extract.

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    All Ingredients:

    Snatch It Eye Serum: Water (aqua/eau), dicaprylyl carbonate, glycerin, hydrogenated vegetable glycerides, tripropylene glycol, butylene glycol dicaprylate/dicaprate, limnanthes alba (meadowfoam) seed oil, propylene glycol dibenzoate, c14-22 alcohols, 1,2-hexanediol, cetearyl olivate, ectoin, pentaerythrityl tetraethylhexanoate, trimethyl pentaphenyl trisiloxane, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, arginine, curcuma longa (turmeric) root extract, acetyl d-lysinyl d-asparaginyl d-leucine, ocimum sanctum leaf extract, corallina officinalis extract, simmondsia chinensis (jojoba) seed oil, solanum melongena (eggplant) fruit extract, hydrangea macrophylla leaf extract, coccinia indica fruit extract, pueraria lobata root extract, phaseolus radiatus seed extract, lens esculenta (lentil) seed extract, lactobacillus ferment lysate, glycine soja (soybean) seed extract, ceratonia siliqua (carob) seed extract, canavalia gladiata seed extract, melia azadirachta flower extract, melia azadirachta leaf extract, sorbitan olivate, butylene glycol, pentaerythrityl tetraisostearate, glucose, c12-20 alkyl glucoside, carbomer, sclerotium gum, silica, hydrogenated lecithin, ammonium acryloyldimethyltaurate/vp copolymer, ethylhexylglycerin, dipropylene glycol, glyceryl stearate, sodium lactate, caprylyl glycol, polysorbate 20, tocopherol.

    Drip It: Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

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  • How To Use

    Before makeup application, gently squeeze the tube to dispense a small amount of serum onto the undereye area, starting from the inner corner and moving outward. Use the cooling metal applicator to gently pat the serum into the skin until fully absorbed. Apply overnight as an intensive treatment to wake up prepped and rejuvenated. 

    Apply 2-3 drops of Drip It straight onto your face or into your palm & massage onto face, neck & décolleté until fully absorbed.

  • Claims

    • 96% agree hydrates the delicate skin around the eyes
    • 87% agree improves the overall appearance of the eye area
    • 86% agree eye area looks revived
    • 80% agree awakens tired looking eyes
    • 80% agree firms skin around the eye area
  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • clinically tested
Afficher tous les détails

brighten it

  • Snatch It Technology™
  • hydrating
  • firming
  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • clinically tested

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it’s the inside that counts

Snatch It Technology™
firmsliftsplumps
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Snatch It Technology™

A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, and plump while supporting the skin barrier.

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PDRN
liftsrejuvenatesenhances elasticity
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PDRN

A low-molecular-weight, salmon-derived DNA complex used in Korean skincare to support skin revitalization and elasticity.

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power peptide complex
firmssmoothsplumps
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power peptide complex

A targeted blend of signal peptides designed to support collagen and elastin, helping improve firmness and the look of fine lines over time.

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jeju hydrangea extract
soothes skinhydrateshelps enhance elasticity
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jeju hydrangea extract

A botanical extract that delivers soothing hydration to help skin feel soft, refreshed, and balanced.

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Snatch It Eye Serum: Water (aqua/eau), dicaprylyl carbonate, glycerin, hydrogenated vegetable glycerides, tripropylene glycol, butylene glycol dicaprylate/dicaprate, limnanthes alba (meadowfoam) seed oil, propylene glycol dibenzoate, c14-22 alcohols, 1,2-hexanediol, cetearyl olivate, ectoin, pentaerythrityl tetraethylhexanoate, trimethyl pentaphenyl trisiloxane, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, arginine, curcuma longa (turmeric) root extract, acetyl d-lysinyl d-asparaginyl d-leucine, ocimum sanctum leaf extract, corallina officinalis extract, simmondsia chinensis (jojoba) seed oil, solanum melongena (eggplant) fruit extract, hydrangea macrophylla leaf extract, coccinia indica fruit extract, pueraria lobata root extract, phaseolus radiatus seed extract, lens esculenta (lentil) seed extract, lactobacillus ferment lysate, glycine soja (soybean) seed extract, ceratonia siliqua (carob) seed extract, canavalia gladiata seed extract, melia azadirachta flower extract, melia azadirachta leaf extract, sorbitan olivate, butylene glycol, pentaerythrityl tetraisostearate, glucose, c12-20 alkyl glucoside, carbomer, sclerotium gum, silica, hydrogenated lecithin, ammonium acryloyldimethyltaurate/vp copolymer, ethylhexylglycerin, dipropylene glycol, glyceryl stearate, sodium lactate, caprylyl glycol, polysorbate 20, tocopherol.

Drip It: Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

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the proof is in the prep

*In a consumer perception study of 105 women after 28 days of continuous use

how to apply

2 steps
to snatched eyes

Gently squeeze the tube to dispense a small amount of serum onto the undereye area, starting from the inner corner and moving outward.

Use the cooling metal applicator to gently pat the serum into the skin until fully absorbed.

patented technology,
trending
ingredients

Snatch it Technology™

A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, and plump while supporting the skin barrier.

learn more

salmon-derived pdrn

Helps lift skin and enhance elasticity at the foundational level. Our low-molecular weight PDRN is formulated at an efficacious concentration to enable deeper penetration and more effective delivery.

multi-peptide complex

Supports collagen pathways to visibly firm and plump skin’s appearance.

ceramides

Reinforces the skin’s natural moisture barrier to keep it hydrated, balanced, and healthy.

salmon-derived pdrn

Helps lift skin and enhance elasticity at the foundational level. Our low-molecular weight PDRN is formulated at an efficacious concentration to enable deeper penetration and more effective delivery.

multi-peptide complex

Supports collagen pathways to visibly firm and plump skin’s appearance.

ceramides

Reinforces the skin’s natural moisture barrier to keep it hydrated, balanced, and healthy.

learn more

it’s not just us

faqs

  • what is snatch it eye serum?

    Snatch It is a PDRN-powered, cream-to-serum eye treatment that brightens, firms, and smooths for eyes that look more awake and visibly renewed over time—all while priming the undereyes for concealer.

  • what concerns is snatch it eye serum designed to address?

    Snatch It helps improve the appearance of dark circles, fine lines, loss of volume, loss of firmness, undereye dullness, dryness, and concealer creasing.

  • how does snatch it eye serum work?

    Efficacious concentrations of salmon-derived PDRN help lift and enhance skin elasticity; a multi-peptide complex minimizes the appearance of fine lines and wrinkles; and ceramides support the delicate skin barrier of the eye area.

  • who can use snatch it eye serum?

    Snatch It is suitable for all skin types. The formula is dermatologist tested, non-irritating, safe for sensitive skin, and formulated to POV Beauty’s uncompromising standards. As always, we recommend a patch test before full use.

  • how long does it take to see results?

    Although results may vary, many customers notice a smoother, brighter, more hydrated eye area after just one use. More dramatic results—firming, lifting, and an improved appearance of fine lines and wrinkles—occur with continued use.

  • what areas should I apply snatch it eye serum to?

    Apply Snatch It Eye Serum to the undereye area only, avoiding direct contact with the eyes and eyelids.

  • where does snatch it fit in my pov routine?

    Apply Snatch It after Drench It and any serums, as this ampoule has a richer texture. Follow with Whip It for maximum hydration.

  • how long does it take to see results from snatch it?

    Although results may vary, some customers notice smoother-looking, plump, glowing skin, while visible improvements typically appear with consistent use over several weeks. 

  • can I use snatch it with other skincare products?

    Yes! Like all our skin prep products, Snatch It is designed to layer. If you're using with strong actives (like retinoids or exfoliating acids), introduce Snatch It into your routine slowly and listen to your skin.

  • is snatch it an injectable alternative?

    Snatch It is a topical skincare product designed to improve the appearance of fine lines and wrinkles. It does not replace professional cosmetic procedures.

  • is snatch it safe for sensitive skin?

    Snatch It is formulated to be gentle, and tested to be suitable for sensitive skin, but every skin type is different. We recommend patch testing and discontinuing use if any irritation occurs.

  • can I use snatch it under makeup?

    Absolutely. Like all our skin prep products, Snatch It smooths and primes skin for flawless makeup application. Apply before Whip It and Glaze It in your pov routine.

  • do I need sunscreen when using snatch it?

    Yes—SPF should always be the last step in your daytime skin prep routine, especially when addressing signs of aging.

  • what is pdrn?

    PDRN (Polydeoxyribonucleotide) is a DNA fragment known in Korean skincare for its ability to lift and enhance elasticity at the foundational level. Developed in collaboration with top Korean chemists, we’re among the first U.S. brands to formulate with low-molecular weight, salmon-derived PDRN at an efficacious concentration.

  • what does pdrn do for the skin?

    PDRN helps firm, lift, and plump the skin while reducing the appearance of fine lines and wrinkles.

  • is pdrn the same as injectable treatments?

    Our PDRN is a topical skincare ingredient designed to improve the appearance of fine lines and wrinkles. It does not replace professional cosmetic procedures.

  • where does the pdrn in snatch it come from?

    Our low-molecular weight PDRN is derived from responsibly sourced salmon. It is cosmetic-grade and processed for topical skincare use.

  • how does pdrn help with fine lines and wrinkles?

    PDRN helps strengthen skin at its foundation by supporting renewal and elasticity. With consistent use, this leads to smoother-looking fine lines and wrinkles—and skin that appears firmer, plumper, and more lifted over time.

  • who is pdrn good for?

    PDRN is generally well-tolerated, even by those with sensitive skin, and is often included in formulas designed to soothe and support skin recovery.

    Our PDRN is dermatologist-tested and made with all skin types in mind including breakout-prone and irritation-prone skin.

    PDRN is great for those looking to reduce fine lines and wrinkles.

    As always, we recommend patch testing before full use.

  • how long does it take to see results from pdrn?

    Although results may vary, many customers notice plumper, smoother, more hydrated skin quickly. More dramatic results—firming, lifting, and an improved appearance of fine lines and wrinkles—occur with continued use over several weeks.

  • why did you include pdrn in snatch it?

    The pov team visited Korea, the skincare capital, to source only the most promising ingredients—the ones that deliver real results. We were blown away by the research on PDRN and its ability to help skin look firm and lifted with a reduced appearance of fine lines and wrinkles. When we returned to the U.S., the concept for Snatch It was born.

  • is pdrn safe to use during pregnancy?

    As with many cosmetic ingredients, there is limited pregnancy-specific research on topical PDRN. We recommend consulting your healthcare provider before using any new skincare products during pregnancy, especially if you have specific concerns or sensitivities.

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