save 10% on 3+

Bundle 3 or more one-time purchase products and save 10%. Create your routine for flawless makeup.

save 10% on 3+

Bundle 3 or more one-time purchase products and save 10%. Create your routine for flawless makeup.

  • trace it
    new
    trace it

    SCULPTING LIP MARKER

    shapes • enhances • 12-hour wear
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (179 Reviews)
  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    HYDRATING GLOW FACE SERUM

    hydrates • brightens • smooths
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,181 Reviews)
  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    drench it

    SOOTHING PRIMING MILK

    improves texture • hydrates • balances
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,024 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    best seller
    whip it

    WHIPPED SKIN BARRIER CREAM

    boosts elasticity • barrier support • hydrates
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,277 Reviews)
  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glaze it

    GLOWY GRIPPING PRIMER

    long-lasting • flawless base • blurs
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (796 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amp it

    RESTORATIVE LIP TREATMENT

    restoring • smoothing • lip care
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,069 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    snatch it eye serum

    PDRN BRIGHTENING EYE SERUM

    brightens • firms • smooths
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (254 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    snatch it face ampoule

    PDRN FIRMING FACE SERUM

    firms • lifts • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (320 Reviews)
  • POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background
    amp it

    COLOR LIP AMPOULE

    buildable color • restoring • nourishing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (185 Reviews)
  • POV Beauty Chill It water-gel cooling moisturizer — product on a clean background
    new
    chill it

    COOLING WATER-GEL MOISTURIZER

    hydrates • weightless • non-pilling
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (201 Reviews)
  • POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background
    contour it

    GRIPPING LIP PENCIL

    transfer-resistant • defines • enhancing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (145 Reviews)
  • amp (k)it - champagne
    limited edition
    amp (k)it champagne

    MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

    buildable color • defines • nourishes
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (335 Reviews)
  • amp (k)it - orchid
    limited edition
    amp (k)it orchid

    MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

    buildable color • defines • nourishes
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (335 Reviews)
  • amp (k)it - sapphire
    limited edition
    amp (k)it sapphire

    MINI AMPLIFYING LIP AMPOULES + CONTOUR IT LIP PENCIL

    buildable color • defines • nourishes
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (335 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

faqs

what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

can a good moisturizer help with makeup application?

Yes, moisturizers are designed to hydrate and soothe dry skin helping in mitigating dry patches or cakiness in makeup. Whip It is designed to work under makeup so complexion looks more smooth, flawless & radiant.

can I wear a primer alone, without applying makeup?

Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

what does a lip ampoule do?

Intensive hydration: deeply moisturizes, leaving lips softer and smoother.

Plumps and firms: peptides or hyaluronic acid help attract moisture for fuller, firmer lips.

Restores dryness: targets dry lips, restoring softness and health.

Read All Faqs