Wrap lips in deep moisture, buildable pigment, and dessert-inspired flavor.
stocking stuffers
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DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Vegan & Cruelty-Free
meet the glow (k)it
Your holiday glow, packed in a sleek silver bag. Whip It moisturizer and mini Drip It serum keep skin hydrated and radiant all season.
carry it
Hold all your essentials.
drip it mini
Nourish and hydrate all day long.
whip it
Keep your skin glowing, no matter the weather.
carry it
Hold all your essentials.
drip it mini
Nourish and hydrate all day long.
whip it
Keep your skin glowing, no matter the weather.
gift it
to: the hard to shop for
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}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Mainimg.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip_it_before_after.jpg?v=1785783728\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1218\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
to: the makeup obsessed
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench_it_before_after.jpg?v=1785783674\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/whip_it_before_after.jpg?v=1785783773\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Letter_-_2_1.png?v=1762536728 612w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Letter_-_2_1.png?v=1762536728\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"digital gift card\"\n \n loading=\"lazy\"\n \n width=\"612\"\n height=\"792\"\n \u003e",
"desktopHover": ""
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1218\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
from: the overachiever
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Letter_-_2_1.png?v=1762536728 612w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Letter_-_2_1.png?v=1762536728\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"digital gift card\"\n \n loading=\"lazy\"\n \n width=\"612\"\n height=\"792\"\n \u003e",
"desktopHover": ""
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Renew-it-hero-badge.jpg?v=1785506194\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
{
"desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1218\"\n \u003e",
"desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e"
}
