POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
POV Beauty Drench It hydrating priming milk toner — before-and-after results comparison
POV Beauty Drench It soothing priming milk — product benefits and close-up texture
POV Beauty Drench It hydrating priming milk toner — key ingredients and benefits breakdown
POV Beauty Drench It hydrating priming milk toner — pov: your makeup is so weightless, you forget you're wearing it
POV Beauty Drench It hydrating priming milk toner — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drench It hydrating priming milk toner — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
  • improves texture
  • hydrates
  • balances
POV Beauty Drench It hydrating priming milk toner — before-and-after results comparison
POV Beauty Drench It soothing priming milk — product benefits and close-up texture
POV Beauty Drench It hydrating priming milk toner — key ingredients and benefits breakdown
POV Beauty Drench It hydrating priming milk toner — pov: your makeup is so weightless, you forget you're wearing it
POV Beauty Drench It hydrating priming milk toner — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drench It hydrating priming milk toner — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drench It hydrating priming milk toner — product ingredients and benefits
POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
  • improves texture
  • hydrates
  • balances
POV Beauty Drench It hydrating priming milk toner — before-and-after results comparison
POV Beauty Drench It soothing priming milk — product benefits and close-up texture
POV Beauty Drench It hydrating priming milk toner — key ingredients and benefits breakdown
POV Beauty Drench It hydrating priming milk toner — pov: your makeup is so weightless, you forget you're wearing it
POV Beauty Drench It hydrating priming milk toner — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drench It hydrating priming milk toner — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drench It hydrating priming milk toner — product ingredients and benefits
POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
POV Beauty Drench It hydrating priming milk toner — before-and-after results comparison
POV Beauty Drench It soothing priming milk — product benefits and close-up texture
POV Beauty Drench It hydrating priming milk toner — key ingredients and benefits breakdown
POV Beauty Drench It hydrating priming milk toner — pov: your makeup is so weightless, you forget you're wearing it
POV Beauty Drench It hydrating priming milk toner — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drench It hydrating priming milk toner — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drench It hydrating priming milk toner — product ingredients and benefits
4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,017 Reviews)
award winner

drench it

drench it

SOOTHING PRIMING MILK

An instant flood of soothing, lightweight hydration that helps every layer that follows absorb more effectively.

The essential first layer.

Weightless hydration supports softer, smoother skin.

High-performance Korean formula: Skin feels calm, plump, and prepped for makeup. Learn more.

Best For: Normal Skin • Dry Skin • Combination Skin

150 mL / 5.07 fl. oz

Free shipping on orders over $70

  • See It In Action
    drench it 1:10 minutes
    More videos

  • Why It Works

    • Skin Prep Essential: The first step to a primed foundation for flawless makeup application.

    • The “Wet Sponge” Effect: Like a damp sponge, skin flooded with hydration allows for ideal absorption of serums and moisturizers.

    • Instant Calm: Helps visibly reduce the appearance of skin redness, even tone, and soothe sensitive skin.

    • Skin Barrier Support: Targets the skin’s moisture barrier for a smooth, healthy-looking glow.

  • Ingredients + Formula

    Formula: A water-like, milky essence

    Ingredients:

    2X FermentVital Complex™: A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.

    Biopeptide Complex: Enhances elasticity for smoother, firmer-looking skin.

    Fermented Rice Water • Niacinamide • Resveratrol • Squalane • Adenosine

    View all ingredients
    All Ingredients:

    Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

    View less ingredients

  • How To Use

    After cleansing, dispense into palms and gently press into skin. Apply multiple layers for additional hydration.

    POV Hack: Wait 30 seconds before applying step 02 (Drip It).

  • Clinical Results + Claims

    Claims:

    • Improved hydration, elasticity, firmness, texture, radiance, tone, skin moisture balance, and skin barrier function

    • Suitable for sensitive skin

    Clinical Results:

    • Immediately: 100% of subjects saw an improvement in skin hydration.*

    • 83% of subjects showed improved skin firmness.**

    • Clinically proven to improve skin barrier function, reducing trans-epidermal water loss (TEWL) by 31%*.

    *Results based on a third-party clinical test of 32 subjects.

    **Based on a clinical study of 30 women after 2 weeks of use 1x a day.

drench it

complete your routine

POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition
save 10% renew it set

REJUVENATING SKIN PREP SET

balances · hydrates · boosts elasticity
4.8
Rated 4.8 out of 5 stars
4.8 Stars (41 Reviews)
 VIEW PRODUCT
View full details

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it’s the inside that counts

2X FermentVital Complex™
hydratesbrightensclarifies
learn more
2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

go back
fermented rice water
tightens skinadds dewy texturebalances and tones skin
learn more
fermented rice water

Encourages droplets to saturate onto the skin for a hydrated, glassy & even skin tone appearance with up to 60% Fermented Rice Water.

go back
squalane
calmsbarrier supportsoothes
learn more
squalane

An emollient that helps create a protective layer on skin to to help prevent moisture loss.

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biopeptide complex
skin elasticity enhancementrevitalizationmaintains moisture balance
learn more
biopeptide complex

Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

go back

Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

Hide All Ingredients
View All Ingredients
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the proof is in the prep

POV Beauty Drench It hydrating priming milk toner — clinical results

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Based on instrumental measurement of skin firmness from baseline using a cutometer in 
a clinical study of 30 women after 2 weeks of use 1x a day.

where it fits in your routine

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

You Are Here

drench it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

drip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

how to apply

2 steps

to a fresh
complex

Cleanse your face thoroughly and allow it to dry completely—this ensures your skin is fully prepped for maximum absorption.

Apply a few drops to your fingertips and gently press into the skin, leaving you with an even, radiant glow.

patented
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a unique two-step fermentation process that intensely hydrates, brightens and soothes, creating a translucently clear, radiant skin.

LEARN MORE

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

LEARN MORE

it’s not just us

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,017 Reviews)
4.8
Rated 4.8 out of 5 stars
Based on 1,017 reviews
customers are saying...
Customers say this toner provides exceptional hydration with a lightweight, watery consistency that absorbs quickly. Users appreciate how it creates a natural glow without feeling greasy or heavy, making it ideal for both oily and dry skin types. Many mention it serves as an excellent first step in their skincare routine, prepping skin beautifully for makeup application. Common feedback includes improved skin texture, plumpness, and a "glass skin" effect. While most praise its hydrating properties and smooth application, some note the thin consistency can make it challenging to control during application.
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1,017 reviews
  • PG
    Priscilla G.
    Verified Buyer
    I recommend this product
    How old are you? 60-69
    What is your skin type? Dry
    Top skin concerns Aging, Dullness, Dryness or Dehydration
    Rated 5 out of 5 stars
    Over 60 skin loves this sorcery!

    New to this level of skin prepping but wow has it made a difference. Drip it, chill it, drench it, snatch it and then either glaze it if I’m doing make up, or whip it before finishing with sunscreen. Have actually had compliments and my skin feels engaged by each product. So if the many steps seem like too much, they aren’t. Each product absorbs in its own way and the combined layers work some kind of magic.

    Was this helpful?
  • AN
    Adrian N.
    Verified Buyer
    I recommend this product
    How old are you? 30-39
    What is your skin type? Combination
    Top skin concerns Dryness or Dehydration, Acne or Breakouts, Dark Circles or Texture
    Rated 5 out of 5 stars
    Love it

    I been using it and I love it

    Was this helpful?
  • MH
    Missy H.
    Verified Buyer
    I recommend this product
    How old are you? 50-59
    What is your skin type? Dry
    Top skin concerns Dullness, Dryness or Dehydration, Aging
    Rated 5 out of 5 stars
    Amazing

    I have been using drench it for a couple weeks now and I can't believe the difference in my skin, neck and even the tops of my hands!!

    Was this helpful?
  • BH
    Brittany H.
    Verified Buyer
    I recommend this product
    How old are you? 30-39
    What is your skin type? Combination
    Top skin concerns Dullness, Makeup Pilling, Cracking, Caking, Dryness or Dehydration
    Rated 5 out of 5 stars
    A drink of freshwater for my skin

    This is incredible. I have never used a milk toner before, and this instantly hydrates my skin, I absolutely love it!

    Was this helpful?
  • RW
    Renee W.
    I recommend this product
    Rated 5 out of 5 stars
    Drench it priming milk

    I’ve bee liking this Priming Milk! It’s super hydrating without feeling greasy, and the lightweight texture makes it really easy to layer with the rest of my skincare. It works so well as a first step and leaves my skin feeling refreshed and moisturized. Definitely a great addition to my routine!

    Was this helpful?

faqs

what exactly is an essence & what does it do for my skin?

In skincare, an essence is a lightweight, watery product used after cleansing and toning to hydrate, balance, and enhance absorption of other treatments. Popular in Korean skincare, it improves skin texture, tone, and overall health.

What it does:

Hydrates: Adds moisture for plumper, refreshed skin.Boosts absorption: Preps skin for better absorption of serums and creams.

Improves texture: Helps smooth and even out skin over time.

Adds glow: Some essences, like Drench it, are formulated with ingredients that help brighten the complexion for a healthy glow.

In short, an essence helps boost hydration and improves skin health while enhancing the effectiveness of your other skincare products.

how do you use an essence in your skincare routine?

After cleansing and toning, apply a few drops of essence to your hands or a cotton pad and gently press or pat it into your skin. You can also pat it iwth your palms to help the skin absorb the product more deeply. Follow with serums, moisturizers, and sunscreen in the morning, and repeat in the evening (without SPF).

do I need an essence if I have a good moisturizer?

Essences provide an extra layer of hydration and help the skin absorb moisturizer more effectively. For added benefits like brightening or anti-aging, they’re a great addition to your routine.

what is the difference between an essence & a toner?

A toner removes impurities, balances pH, and preps the skin after cleansing. An essence, applied after toning, delivers concentrated active ingredients like hydration or brightening and enhances absorption of serums and moisturizers.

how often do I use an essence?

You can use an essence twice daily (morning and night), but if you have sensitive skin or are new to it, start with once a day or a few times a week to see how your skin responds.

LEARN MORE