Add a lightweight boost of plumping hydration to keep skin fresh, glowing, and prepped for makeup.
beauty
from every
angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
our pov.
-
iconic individuality.
authenticity over approval.Celebrating unique qualities and embracing authenticity over fitting in.
-
inclusive community.
fearless vulnerability.An inviting, safe space for inspiration, experimentation and honest conversations.
-
edutainment.
be a pro at home.Empowering you through education, bringing you joy through entertainment.
-
proprietary tech.
with makeup artistry tech(nique).We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.
a note from
Mikayla
I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.
I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.
We’re in this together!
our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.
we
don’t just conceal; we heal
we
don’t just conceal; we heal
With our multifunctional, high-performance products, you can achieve instantly flawless skin while enjoying long-term benefits.
our patented technology
Our carefully developed, patented skin prep process is designed to work as a seamless system for glowing results.
let’s make it official
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save 10%
dew it set
hydrates
•
barrier support
•
flawless base
Rated 4.8 out of 5 stars
4.8 Stars (149 Reviews)
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}
save 10%
renew it set
balances
•
hydrates
•
boosts elasticity
Rated 4.8 out of 5 stars
4.8 Stars (40 Reviews)
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}
best seller
whip it
boosts elasticity
•
barrier support
•
hydrates
Rated 4.9 out of 5 stars
4.9 Stars (1,047 Reviews)
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}
award winner
drench it
improves texture
•
hydrates
•
balances
Rated 4.9 out of 5 stars
4.9 Stars (800 Reviews)
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}
award winner
glaze it
long-lasting
•
flawless base
•
blurs
Rated 4.7 out of 5 stars
4.7 Stars (574 Reviews)
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}
pdrn-powered
snatch it eye serum
brightens
•
firms
•
smooths
Rated 4.8 out of 5 stars
4.8 Stars (86 Reviews)
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}
PDRN-powered
snatch it face ampoule
firms
•
lifts
•
plumps
Rated 4.8 out of 5 stars
4.8 Stars (78 Reviews)
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DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.
*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.
