POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
  • hydrates
  • brightens
  • smooths
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
  • hydrates
  • brightens
  • smooths
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
POV Beauty Drip It hydrating glow face serum — before-and-after results comparison
POV Beauty Drip It hydrating face serum — product benefits and close-up product texture
POV Beauty Drip It hydrating glow face serum — key ingredients and benefits breakdown
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — clinical results
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating face serum — shown on model in a lifestyle setting
POV Beauty subscribe and save — free mini gift with subscription offer
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,177 Reviews)
best seller

drip it

drip it

HYDRATING GLOW FACE SERUM

A lightweight boost of plumping hydration for smooth, radiant skin.

Lightweight, everyday serum.

The ultimate glow-maker: Locks in lit-from-within radiance.

High-performance Korean formula: Smooths, and preps skin for flawless makeup application. Learn more.

Best For: Normal skin • Dull skin • Dry skin • Combination skin

30 mL / 1 fl. oz

Free shipping on orders over $70

  • See It In Action
    drip it 1:11 minutes
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  • Why It Works

    • Skin Prep Essential: An even, glowing foundation for flawless makeup application.

    • Plumping Moisture: Intense hydration for instant bounce.

    • Glass-Skin Finish: Dewy radiance without stickiness.

    • Smooth, Healthy Skin: Boosts elasticity with regular use.

  • Ingredients + Formula

    Formula: A silky, lightweight serum

    Ingredients:

    2X FermentVital Complex™: A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.

    Megamirrored Molecular Complex™: Helps support the skin's moisture barrier for healthier-looking, hydrated, vibrant skin.

    Niacinamide • Moringa Oleifera Seed Extract • Panthenol • Glycerin • Resveratrol • Rice Bran Oil

    View all ingredients
    All Ingredients:

    Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

    View less ingredients

  • How To Use

    Apply after step 01 (Drench It).

    Massage 2-3 drops into face, neck, and décolleté until fully absorbed.

    POV Hack: Apply a few targeted drops to the high points of the face for an extra glossy effect.

  • Clinical Results + Claims

    Claims:

    • Improved hydration and elasticity*; skin looks brighter, smoother, and more radiant**

    • Suitable for sensitive skin

    Clinical results:

    • 95% agreed this serum preps and smooths skin for a seamless makeup application.**

    • 90% agreed this serum gave them brighter, smoother-looking skin.**

    • Immediately: 93% agreed skin felt softer and smoother.**

    • In 12 hours: 100% of subjects saw an improvement in skin hydration.*

    • In 2 weeks: Improved skin bounce and elasticity.†

    • In 2 weeks: 93% agreed skin felt softer and smoother.**

    *Third-party instrumental clinical test of 32 subjects (corneometer, 12 hours).

    **Consumer perception within the same 2-week study of 31 women.

    †Instrumental cutometer study of 31 women after 2 weeks of use 1x a day (elasticity, R2 parameter).

drip it

complete your routine

POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
save 10% dew it set

skin care for makeup

hydrates · barrier support · flawless base
4.8
Rated 4.8 out of 5 stars
4.8 Stars (162 Reviews)
 VIEW PRODUCT
View full details
  • Dermatologist-Tested
  • Made In Korea
  • Suitable For Sensitive Skin
  • clinically tested formulas

it’s the inside that counts

2X FermentVital Complex™
hydratesbrightensclarifies
learn more
2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

go back
Panthenol
moisturizessoothesrefreshes
learn more
Panthenol

Pro-vitamin B5 Is a known humectant that helps attract moisture in the skin to help skin feel hydrated. Supports skin's natural moisture balance. Helps skin feel soft and smooth.

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MegaMirrored Molecular Complex™
restores vibrancysupports skin
barrieradds mega glow
learn more
MegaMirrored Molecular Complex™

Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.

go back
apple fruit extract
improves elasticitystrengthens barrierlocks in moisture
learn more
apple fruit extract

Helps skin look and feel smooth and moisturized.

go back

Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

Hide All Ingredients
View All Ingredients
VIEW MORE

the proof is in the prep

POV Beauty Drip It hydrating glow face serum — clinical results

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

where it fits
in your routine

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

drench it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

You Are Here

drip it

An intensely hydrating, skin-hugging whipped moisturizer that helps support the skin's moisture barrier for healthier-looking skin.

whip it

how to apply

2 steps

to a fresh
complex

Apply 2-3 drops of Drip It straight onto your face or into your palm.

Massage onto face, neck & décolleté until fully absorbed.

proprietary
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

Learn More

fermented rice

Helps support the skin's moisture barrier. Softens and tones skin for a natural, lit-from-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps support the skin's moisture barrier. Softens and tones skin for a natural, lit-from-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

it’s not just us

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,177 Reviews)
4.8
Rated 4.8 out of 5 stars
Based on 1,177 reviews
Write a Review (Opens in a new tab)
1,177 reviews
  • MS
    Marie-Helene S.
    Verified Buyer
    I recommend this product
    How old are you? 40-49
    What is your skin type? Combination
    Top skin concerns Dryness or Dehydration, Aging, Acne or Breakouts
    Rated 4 out of 5 stars
    Hydration

    Skin barrier and hydration are better

    Was this helpful?
  • MS
    Monica S.
    Verified Buyer
    I recommend this product
    How old are you? 40-49
    What is your skin type? Combination
    Top skin concerns Dryness or Dehydration, Dullness, Aging
    Rated 5 out of 5 stars
    The whole set

    I’ve been using the whole makeup prep set since it came out and it’s the best. Kees my makeup in place all day and it helps my matures skin not look so dull.

    Was this helpful?
  • JW
    Jeanne W.
    Verified Buyer
    I recommend this product
    How old are you? 50-59
    What is your skin type? Combination
    Top skin concerns Dullness, Aging, Dryness or Dehydration
    Rated 5 out of 5 stars
    A must for skincare

    This is hands down a necessity in any skin care routine. I am 51, and when I wash my face and apply this product after the drench it my skin feels so moisturized and plump but not in a sticky or heavy way. My skin feels great and it preps it for the whip it. I love this skin care routine and have pretty much stopped using other products as this line covers it all. My skin feels clean, hydrated and soft to the touch.

    Was this helpful?
  • JC
    Jane C.
    Verified Buyer
    How old are you? 40-49
    What is your skin type? Normal / Balanced
    Top skin concerns Aging, Dullness, Dark Circles or Texture
    Rated 3 out of 5 stars
    Product doesn’t dispense

    I like the product but it’s too difficult to get out! Why not just make it in a tube where you squeeze a small amount into your fingers. It seems like so little product is in the bottle that size

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  • SB
    Stephanie B.
    Verified Buyer
    I recommend this product
    How old are you? 50-59
    What is your skin type? Combination
    Top skin concerns Dark Circles or Texture, Dryness or Dehydration, Aging
    Rated 5 out of 5 stars
    Beautiful, youthful and stunning skin in a bottle!

    This product continues the excellence of POV skin care products. As a mature skin young one, Fifty-Three, this product continues to give me radiance and glow I had years prior.

    Was this helpful?

faqs

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

when should I apply serum in my skincare routine?

Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.

what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

how long will it take to see results from a serum?

Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.

how often should I use a serum?

Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.

LEARN MORE