4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,369 Reviews)

glaze it

glaze it

GLOWY GRIPPING PRIMER

A gripping primer for smoother application, improved wear, and a flawless, glassy finish.

Moisturizes skin and blurs texture.

The final lock: Secures makeup and prevents mid-day meltdowns.

High-performance Korean formula: Gripping Glaze Technology™ creates a refined makeup canvas. Learn more.

Best For: All skin types

50 mL / 1.69 fl. oz

Free shipping on orders over $70

  • See It In Action

    More videos
  • Why It Works

    • Skin Prep Essential: Creates a refined texture for foundation that grips to skin—and stays.

    • Blurred Glow: Visibly blurs pores while delivering a glass-skin finish.

    • Melt-Resistant Wear: Keeps makeup from sliding or separating.

    • Skincare Benefits: Hydrating and brightening ingredients help your glow last.

  • Ingredients + Formula

    Formula: A silky, serum-primer hybrid

    Ingredients:

    Gripping Glaze Technology™: Helps lock makeup in place with a glassy, skin-smoothing finish while maintaining lasting hydration.

    Niacinamide Glycerin Adenosine

    View all ingredients
    All Ingredients:

    Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate

    View less ingredients
  • How To Use

    Apply after step 03 (Whip It).

    Dispense 1–2 pumps and massage evenly into skin.

    POV Hack: For the smoothest application, let it set for 60 seconds before applying foundation.

  • Clinical Results + Claims

    Claims:

    Improved makeup application, appearance, wear, and radiance

    Blurred skin texture

    Suitable for sensitive skin

    Clinical results:

    • 93% agreed this product helped their makeup stay in place.*

    • 96% agreed their makeup application was smooth and easy to blend.*

    • 93% agreed this product keeps their skin hydrated under makeup throughout the day.*

    • 93% agreed their skin looked and felt smoother.*

    • 93% agreed their skin looked healthy.*

    In one week: 96% agreed this product fit seamlessly into their everyday routine.*

    *Based on consumer perception at a third-party testing facility on 32 participants.

  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • clinically tested
POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
award-winning drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances
4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,369 Reviews)
VIEW PRODUCT
View full details

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it’s the inside that counts

Gripping Glaze technology™
primeshydratesblurs
Gripping Glaze technology™

Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

Niacinamide
brightenshydratesimproves skin tone
Niacinamide

Brightening, helps improve skin tone while also providing hydration.

Glycerin
hydratessupports skin barrierimproves skin texture
Glycerin

A humectant that helps attract and retain moisture in the skin.

Adenosine
improves elasticityamplifies radianceboosts skin barrier
Adenosine

Improves skin texture for firmer, smoother looking skin.

Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate

the proof is in the prep

POV Beauty Glaze It glass-skin face primer — clinical results

*Results from a consumer perception study at a third-party testing facility on 32 participants.

where it fits in your routine

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

drip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

You Are Here

glaze it

how to apply

2 steps

to a fresh
complex

Dispense 1-2 pumps into your palm and massage evenly to face.

Allow a few seconds to set prior to continuing with the application of your favorite complexion product.

efficacious technology,
trending
ingredients

Gripping Glaze Technology

Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter, and hydrated.

niacinimide

A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

glycerin

Pulls moisture into the skin to help hydrate, soften, and support the skin barrier.

polymers

Helps improve the texture, feel, and appearance of overall skin.

niacinimide

A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

glycerin

Pulls moisture into the skin to help hydrate, soften, and support the skin barrier.

polymers

Helps improve the texture, feel, and appearance of overall skin.


it’s not just us

4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,369 Reviews)
4.8
Rated 4.8 out of 5 stars
Based on 1,369 reviews
Total 5 star reviews: 1.2k
Total 4 star reviews: 124
Total 3 star reviews: 35
Total 2 star reviews: 13
Total 1 star reviews: 6
1,369 reviews
  • KC Profile picture for Kaitlin C.
    Kaitlin C.
    Reviewing
    glaze it
    I recommend this product
    How old are you? 30-39
    What is your skin type? Dry
    Top skin concerns Aging, Makeup Pilling, Cracking, Caking, Dryness or Dehydration
    Rated 5 out of 5 stars
    Smoothing and Blurring and ooohhh Glass skin!

    I will start this off by saying I have never been a primer person. Maybe I've been lucky, but I've really never experienced makeup slipping and sliding off my face - unless it was on a blemish, dry spot or my nose. The only reason I tried Glaze it was because it came with the rest of the POV I was ordering, in the Dew It Set. I was unaware of some of the other great benefits you can get from a good primer, until I began to use Glaze It. My makeup glides on so smoothly, and looks more flawless than ever before. Yes, it lasts all day, even in CA heat, but like I said that's never really been a concern of mine. It amazes me that I can layer on a full face of POV, then a full face of makeup on top, and my skin still looks smooth and ..... great. This primer is smoothing and blurring - and I can really see the difference it makes! Once again one of the best parts is that even though it's a "makeup" product - it's infused with skincare. So, while it is helping me look good, I am also putting something on my faces that I can feel good about, knowing that the ingredients are brightening my skin tone and smoothing my skin texture, as well as supporting my skin barrier and hydrating. Glass skin never looked so good!

  • KC
    Kaitlin C.
    Reviewing
    drench it
    I recommend this product
    How old are you? 30-39
    What is your skin type? Dry
    Top skin concerns Dryness or Dehydration, Aging, Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    A great lightweight soothing toner

    Excellent toner!! This toner is so nice! Is it thin? yes, but it is supposed to be. I have a couple of milky toners that I cannot wear under makeup because they are thick and cause my makeup to pill - this does not do that! Because it is so thin it is weightless, and I cannot even feel it under a full face of makeup! It is extremely soothing feeling, and I am always confident when applying it that it is preparing my skin to receive the benefits from the rest of my skincare products, and that it won't cause pilling, irritation or breakouts! Please do your own research when considering these products, they are very well loved by many, I am pretty confused by the hate comments and bad reviews.

  • ST
    Shannon T.
    Verified Buyer
    Reviewing
    glaze it
    I recommend this product
    How old are you? 40-49
    What is your skin type? Oily
    Top skin concerns Sensitivity, Aging, Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    Wonderful product

    I absolutely love how this product works on my aging skin. I have oily skin and this doesn't make me greasy at all. I have a nice glow.

  • DM
    Denise M.
    Verified Buyer
    Reviewing
    drench it
    I recommend this product
    How old are you? 50-59
    What is your skin type? Dry
    Top skin concerns Dark Circles or Texture, Aging, Dryness or Dehydration
    Rated 5 out of 5 stars
    Staple

    My skin loves this product! My forever go to.

  • NR
    Nancy R.
    Verified Buyer
    Reviewing
    glaze it
    I recommend this product
    How old are you? 50-59
    What is your skin type? Combination
    Top skin concerns Dryness or Dehydration, Compromised Skin Barrier, Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    Super slick

    Love the smooth texture!! Makeup lasts through hottest summer days!!

faqs

  • how long do I wait before applying makeup?

    You should wait about 1–2 minutes after applying primer to allow it to set and create a smooth base for makeup.

  • can I wear a primer alone, without applying makeup?

    Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

  • why should a primer be hydrating?

    A hydrating primer offers several benefits:

    Preps skin for makeup: Creates a smooth, moisturized base for even makeup application, preventing dryness or flakiness.

    Boosts moisture: Adds hydration to dry skin, helping to maintain a plump appearance, preventing makeup from clinging to dry patches.

    Improves makeup longevity: Hydrated skin helps makeup last longer, helping to reduce settling into fine lines.

    Glowing finish: Hydrating primers gives a refreshed, dewy look, adding a natural, glassy glow like Glaze It.

  • how does a primer work to smooth the skin?

    Filling in pores and fine lines: Primers with smoothing ingredients such as glycerin blur the appearance of large pores and fine lines, making the skin appear smoother.

    Creating an even surface: Primers provide a velvety or glazey even layer that smooths rough patches, helping makeup apply evenly and last longer.

    Minimizing imperfections: Helps to creates a barrier that prevents makeup from settling into lines and textured areas.

    Improves Adhesion: A good primer helps makeup adhere better, allowing it to stay in place without sliding or sinking into pores, leading to a more polished, smooth appearance.

  • when should I apply a primer?

    Apply primer after your skincare routine, but before makeup. Here's the ideal order:

    Cleanser: Start with a clean face.

    Essence: Helps balance and prep skin.

    Serum: Apply targeted treatments or serums (e.g., radiance, fine lines).

    Moisturizer: Hydrate skin for better makeup application.

    Sunscreen: Always apply sunscreen during day before any makeup.

    Primer: The final step before applying makeup.