high performance lip color

Shop POV Beauty makeup made to work with your skin: award-winning Glaze It primer, Amp It lip ampoules and Contour It lip pencil. Prep, then perform.

high performance lip color

Shop POV Beauty makeup made to work with your skin: award-winning Glaze It primer, Amp It lip ampoules and Contour It lip pencil. Prep, then perform.

  • trace it
    new
    trace it

    SCULPTING LIP MARKER

    shapes • enhances • 12-hour wear
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)
  • POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background
    amp it

    COLOR LIP AMPOULE

    buildable color • restoring • nourishing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (182 Reviews)
  • POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background
    contour it

    GRIPPING LIP PENCIL

    transfer-resistant • defines • enhancing
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (144 Reviews)
  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    award winner
    glaze it

    GLOWY GRIPPING PRIMER

    long-lasting • flawless base • blurs
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (795 Reviews)
  • POV Beauty Sharpen It lip pencil sharpener — product on a clean background
    Coming soon
    sharpen it

    LIP PENCIL SHARPENER

    sharpens • preserves pigment • mess-free
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (47 Reviews)

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

High-performance makeup and skin prep made to work together for smoother application, lasting wear, and looks that perform at their peak.