face serums

Korean-inspired serums that hydrate, brighten and firm the look of skin for a smoother makeup base. Shop Drip It and PDRN-powered Snatch It.

face serums

Korean-inspired serums that hydrate, brighten and firm the look of skin for a smoother makeup base. Shop Drip It and PDRN-powered Snatch It.

  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    best seller
    drip it

    HYDRATING GLOW FACE SERUM

    hydrates • brightens • smooths
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,181 Reviews)
  • POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background
    pdrn-powered
    snatch it eye serum

    PDRN BRIGHTENING EYE SERUM

    brightens • firms • smooths
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (254 Reviews)
  • POV Beauty Snatch It PDRN pro-aging face serum — primary product shot on a warm grey background
    PDRN-powered
    snatch it face ampoule

    PDRN FIRMING FACE SERUM

    firms • lifts • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (320 Reviews)
  • POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition
    save 10%
    sculpt it set

    PDRN-POWERED SKIN PREP SET

    lifts • firms • plumps
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (658 Reviews)
  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    save 10%
    dew it set

    skin care for makeup

    hydrates • barrier support • flawless base
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (165 Reviews)
  • high-performance formulas
  • clinically tested formulas
  • skin prep made in korea

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

faqs

what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

can a good moisturizer help with makeup application?

Yes, moisturizers are designed to hydrate and soothe dry skin helping in mitigating dry patches or cakiness in makeup. Whip It is designed to work under makeup so complexion looks more smooth, flawless & radiant.

can I wear a primer alone, without applying makeup?

Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

what does a lip ampoule do?

Intensive hydration: deeply moisturizes, leaving lips softer and smoother.

Plumps and firms: peptides or hyaluronic acid help attract moisture for fuller, firmer lips.

Restores dryness: targets dry lips, restoring softness and health.

Read All Faqs