black friday: 30% off sitewide
Auto applied at checkout. Shop 30% off skin prep and makeup favorites.
black friday: 30% off sitewide
Auto applied at checkout. Shop 30% off skin prep and makeup favorites.
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award winnerdrench itimproves texture • hydrates • balancesRated 4.8 out of 5 stars4.8 Stars (1,024 Reviews) -
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best sellerdrip ithydrates • brightens • smoothsRated 4.8 out of 5 stars4.8 Stars (1,181 Reviews) -
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best sellerwhip itboosts elasticity • barrier support • hydratesRated 4.8 out of 5 stars4.8 Stars (1,277 Reviews) -
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award winnerglaze itlong-lasting • flawless base • blursRated 4.7 out of 5 stars4.7 Stars (796 Reviews) -
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340 1908w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Snatch It PDRN pro-aging eye serum — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"1908\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
pdrn-poweredsnatch it eye serumbrightens • firms • smoothsRated 4.7 out of 5 stars4.7 Stars (254 Reviews) -
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PDRN-poweredsnatch it face ampoulefirms • lifts • plumpsRated 4.7 out of 5 stars4.7 Stars (320 Reviews) -
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Shrunk It Set mini skin prep discovery travel set — primary product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }
Travel-sizeshrunk it settravel-friendly • discovery kitRated 4.9 out of 5 stars4.9 Stars (125 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/traceit_cashmere_hero.jpg?v=1789499293\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/traceit_cashmere_hero.jpg?v=1789499293\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/traceit_cashmere_hero.jpg?v=1789499293\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/traceit_cashmere_hero.jpg?v=1789499293 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/traceit_cashmere_hero.jpg?v=1789499293\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"trace it\"\n \n loading=\"lazy\"\n \n width=\"2016\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_cashmere_grid.jpg?v=1789499820\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_cashmere_grid.jpg?v=1789499820\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_cashmere_grid.jpg?v=1789499820\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_cashmere_grid.jpg?v=1789499820 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_cashmere_grid.jpg?v=1789499820\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2016\"\n height=\"2016\"\n \u003e" }
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Amp It hydrating lip ampoule in Cannoli — pale cool pink shade, product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Contour It lip liner in Bon Bon — caramel nude shade, product shot on a warm grey background\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
-
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_heroimage.jpg?v=1790378383\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_heroimage.jpg?v=1790378383\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_heroimage.jpg?v=1790378383\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_heroimage.jpg?v=1790378383 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_heroimage.jpg?v=1790378383\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"jet (k)it\"\n \n loading=\"lazy\"\n \n width=\"2016\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_minidripitandwhipitvalue.jpg?v=1790378383\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_minidripitandwhipitvalue.jpg?v=1790378383\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_minidripitandwhipitvalue.jpg?v=1790378383\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_minidripitandwhipitvalue.jpg?v=1790378383 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/jet_k_it_minidripitandwhipitvalue.jpg?v=1790378383\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2016\"\n height=\"2016\"\n \u003e" }
limited editionjet (k)ithydrates • brightens • barrier supportRated 4.8 out of 5 stars4.8 Stars (2,458 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_hero_image.jpg?v=1790374765\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_hero_image.jpg?v=1790374765\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_hero_image.jpg?v=1790374765\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_hero_image.jpg?v=1790374765 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_hero_image.jpg?v=1790374765\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp (k)it - champagne\"\n \n loading=\"lazy\"\n \n width=\"2016\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_products.jpg?v=1790353843\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_products.jpg?v=1790353843\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_products.jpg?v=1790353843\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_products.jpg?v=1790353843 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_champagne_products.jpg?v=1790353843\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2016\"\n height=\"2016\"\n \u003e" }
limited editionamp (k)it champagnebuildable color • defines • nourishesRated 4.6 out of 5 stars4.6 Stars (335 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_orchid_hero_image.jpg?v=1790374784\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_orchid_hero_image.jpg?v=1790374784\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_orchid_hero_image.jpg?v=1790374784\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_orchid_hero_image.jpg?v=1790374784 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_orchid_hero_image.jpg?v=1790374784\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp (k)it - orchid\"\n \n loading=\"lazy\"\n \n width=\"2016\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_orchid_products.jpg?v=1790371741\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_orchid_products.jpg?v=1790371741\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_orchid_products.jpg?v=1790371741\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_orchid_products.jpg?v=1790371741 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_orchid_products.jpg?v=1790371741\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
limited editionamp (k)it orchidbuildable color • defines • nourishesRated 4.6 out of 5 stars4.6 Stars (335 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_sapphire_hero_image.jpg?v=1790374802\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_sapphire_hero_image.jpg?v=1790374802\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_sapphire_hero_image.jpg?v=1790374802\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_sapphire_hero_image.jpg?v=1790374802 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_kit_sapphire_hero_image.jpg?v=1790374802\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp (k)it - sapphire\"\n \n loading=\"lazy\"\n \n width=\"2016\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_sapphire_products.jpg?v=1790372767\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_sapphire_products.jpg?v=1790372767\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_sapphire_products.jpg?v=1790372767\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_sapphire_products.jpg?v=1790372767 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/ampitkit_sapphire_products.jpg?v=1790372767\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2016\"\n height=\"2016\"\n \u003e" }
limited editionamp (k)it sapphirebuildable color • defines • nourishesRated 4.6 out of 5 stars4.6 Stars (335 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/curate_it_color_set_-_pdp_hero_image.jpg?v=1792693232\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/curate_it_color_set_-_pdp_hero_image.jpg?v=1792693232\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/curate_it_color_set_-_pdp_hero_image.jpg?v=1792693232\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/curate_it_color_set_-_pdp_hero_image.jpg?v=1792693232 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/curate_it_color_set_-_pdp_hero_image.jpg?v=1792693232\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"curate it set - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_toasted_sienna_pen_tip.jpg?v=1789502262\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_toasted_sienna_pen_tip.jpg?v=1789502262\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_toasted_sienna_pen_tip.jpg?v=1789502262\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_toasted_sienna_pen_tip.jpg?v=1789502262 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/trace_it_toasted_sienna_pen_tip.jpg?v=1789502262\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2016\"\n height=\"2016\"\n \u003e" }
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_heroimage.jpg?v=1790612359\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_heroimage.jpg?v=1790612359\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_heroimage.jpg?v=1790612359\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_heroimage.jpg?v=1790612359 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_heroimage.jpg?v=1790612359\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"vault (k)it\"\n \n loading=\"lazy\"\n \n width=\"2016\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_products_names.jpg?v=1790612358\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_products_names.jpg?v=1790612358\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_products_names.jpg?v=1790612358\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_products_names.jpg?v=1790612358 2016w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/vaultkit_products_names.jpg?v=1790612358\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2016\"\n height=\"2016\"\n \u003e" }
save $62vault (k)itskin prep • lip wardrobe • save almost 20%Rated 4.8 out of 5 stars4.8 Stars (5,457 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Sculpt It Set PDRN pro-aging face and eye serum set — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1218\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drip-it-model-refresh.png?v=1776782144\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }
save 10%dew it sethydrates • barrier support • flawless baseRated 4.8 out of 5 stars4.8 Stars (165 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1.jpg?v=1764809521\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1.jpg?v=1764809521\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1.jpg?v=1764809521\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1.jpg?v=1764809521 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/carousel-1.jpg?v=1764809521\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"repair it set\"\n \n loading=\"lazy\"\n \n width=\"1272\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_renew_it_whip_it-1.jpg?v=1782423737\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_renew_it_whip_it-1.jpg?v=1782423737\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_renew_it_whip_it-1.jpg?v=1782423737\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_renew_it_whip_it-1.jpg?v=1782423737 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_renew_it_whip_it-1.jpg?v=1782423737\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1200\"\n height=\"1200\"\n \u003e" }
-
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SAVE 10%renew it setbalances • hydrates • boosts elasticityRated 4.8 out of 5 stars4.8 Stars (43 Reviews) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero-complete.png?v=1768350664 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/hero-complete.png?v=1768350664\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"complete it set\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Snatch-model-goop-DT.png?v=1769013976 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Snatch-model-goop-DT.png?v=1769013976\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }
save 10%complete it sethydrates • barrier support • firmsRated 5.0 out of 5 stars5.0 Stars (1 Review) -
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"POV Beauty Marry It Set bridal skin prep duo — product shot with award and press recognition\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1200\"\n height=\"1200\"\n \u003e" }
award-winning duomarry it setHydrating • Lightweight • Photo-ReadyRated 4.8 out of 5 stars4.8 Stars (1,824 Reviews)
