the 5-step skin prep routine

Great makeup starts before the makeup. The POV Beauty 5-Step Skin Prep Routine is the complete system that transforms how your skin looks and feels — flooding it with hydration, nourishment, and a grip that makes everything on top perform better and last longer. From the first essence to the final primer, each step is designed to work together: prepping, plumping, and perfecting your canvas so your skin does the heavy lifting. Whether you wear makeup or prefer bare skin, this is the routine that makes the difference you can actually see.

the 5-step skin prep routine

Great makeup starts before the makeup. The POV Beauty 5-Step Skin Prep Routine is the complete system that transforms how your skin looks and feels — flooding it with hydration, nourishment, and a grip that makes everything on top perform better and last longer. From the first essence to the final primer, each step is designed to work together: prepping, plumping, and perfecting your canvas so your skin does the heavy lifting. Whether you wear makeup or prefer bare skin, this is the routine that makes the difference you can actually see.

  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award-winning
    drench it

    SOOTHING PRIMING MILK

    improves texture hydrates balances
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (796 Reviews)
  • POV Beauty Drip It hydrating glow face serum — primary product shot on a warm grey background
    drip it

    HYDRATING GLOW FACE SERUM

    hydrates brightens smooths
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (971 Reviews)
  • POV Beauty Whip It whipped hydrating face moisturizer — primary product shot on a warm grey background
    whip it

    WHIPPED SKIN BARRIER CREAM

    boosts elasticity barrier support hydrates
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (1,041 Reviews)
  • POV Beauty Glaze It glass-skin face primer — product shot with award and press recognition
    glaze it

    GLOWY GRIPPING PRIMER

    long-lasting flawless base blurs
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (573 Reviews)
  • POV Beauty Amp It hydrating lip ampoule — primary product shot on a warm grey background
    amp it

    RESTORATIVE LIP TREATMENT

    restoring line filling lip repair
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,040 Reviews)
  • POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition
    save 10%
    renew it set

    REJUVENATING SKIN PREP SET

    balances hydrates boosts elasticity
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (38 Reviews)
  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    save 10%
    dew it set

    skin care for makeup

    hydrates barrier support flawless base
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (145 Reviews)

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla