the 5-step skin prep routine

Great makeup starts before the makeup. The POV Beauty 5-Step Skin Prep Routine is the complete system that transforms how your skin looks and feels — flooding it with hydration, nourishment, and a grip that makes everything on top perform better and last longer. From the first essence to the final primer, each step is designed to work together: prepping, plumping, and perfecting your canvas so your skin does the heavy lifting. Whether you wear makeup or prefer bare skin, this is the routine that makes the difference you can actually see.

the 5-step skin prep routine

Great makeup starts before the makeup. The POV Beauty 5-Step Skin Prep Routine is the complete system that transforms how your skin looks and feels — flooding it with hydration, nourishment, and a grip that makes everything on top perform better and last longer. From the first essence to the final primer, each step is designed to work together: prepping, plumping, and perfecting your canvas so your skin does the heavy lifting. Whether you wear makeup or prefer bare skin, this is the routine that makes the difference you can actually see.

  • drench it
    award-winning
    drench it

    SOOTHING PRIMING MILK

    improves texture • hydrates • balances
  • drip it
    drip it

    HYDRATING GLOW FACE SERUM

    hydrates • brightens • smooths
  • whip it
    whip it

    WHIPPED SKIN BARRIER CREAM

    boosts elasticity • barrier support • hydrates
  • glaze it
    glaze it

    GLOWY GRIPPING PRIMER

    long-lasting • flawless base • blurs
  • amp it
    amp it

    RESTORATIVE LIP TREATMENT

    restoring • line filling • lip repair
  • renew it set
    save 10%
    renew it set

    REJUVENATING SKIN PREP SET

    balances • hydrates • boosts elasticity
  • dew it set
    save 10%
    dew it set

    5-STEP SKIN PREP SET

    hydrates • barrier support • flawless base

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla