mix it
mix it
mix it
mix it
mix it
  • buildable color
  • nourishing
  • lasting definition
mix it
mix it
mix it
mix it
  • buildable color
  • nourishing
  • lasting definition
mix it
mix it
mix it
mix it

mix it

mix it

2 AMP ITS + 2 CONTOUR ITS + SHARPEN IT

Made to mix, match, and amplify. Create endless lip combos with two Amp It shades and two Contour It shades of your choice—plus Sharpen It to keep your liners on point.

0/4 colors chosen

  • amp it - color

    amp it - color — Shade 1

    COLOR LIP AMPOULE

    Color:

    amp it - color

    amp it - color — Shade 1

    Choose your shade 1 available
    SELECTED:

    cannoli (pale cool pink)

  • amp it - color

    amp it - color — Shade 2

    COLOR LIP AMPOULE

    Color:

    amp it - color

    amp it - color — Shade 2

    Choose your shade 1 available
    SELECTED:

    cannoli (pale cool pink)

  • contour it

    contour it — Shade 1

    GRIPPING LIP PENCIL

    Color:

    contour it

    contour it — Shade 1

    Choose your shade 1 available
    SELECTED:

    bon bon (caramel nude)

  • contour it

    contour it — Shade 2

    GRIPPING LIP PENCIL

    Color:

    contour it

    contour it — Shade 2

    Choose your shade 1 available
    SELECTED:

    bon bon (caramel nude)

  • sharpen it

    sharpen it

    LIP PENCIL SHARPENER

Free US shipping on orders over $50 • Free returns within 30 days

Your lip combo universe starts here. Mix It was made for contrast, customization, and experimentation—pairing cushioned color with transfer-resistant definition in shades that shift with your mood, look, and pov.

BEST FOR: Anyone who wants more ways to customize, layer, and create their signature lip combo.

  • Why It Works

    • Intense Hydration: Amp It seals in hydration for plumper, smoother lips.
    • Buildable Pigment: Customize your Amp It intensity, from sheer glow to full color.
    • Precision Shaping: Contour It defines and enhances lip shape, whether you wear it softly blended or crisply outlined. Sharpen It ensures your liners always perform at their peak.
    • Glides, Then Grips: Contour It’s creamy formula applies smoothly but sets down to a transfer-resistant finish.

  • How To Use

    Apply Contour It to clean, exfoliated lips. Outline or softly overline, then lightly fill and blend inward as desired. Let the liner set for a few seconds.

    Apply Amp It over top, starting with a thin layer and building as desired.

    When Contour It starts to lose its edge, insert it into Sharpen It and twist gently until desired sharpness is achieved. Empty the shavings compartment as needed.

    POV Hack: Less is more—Amp It’s concentrated, lip-wrapping formula builds cushion and color quickly when applied with intention.

  • Key Ingredients

    amp it

    Elastin Glow Technology™: A serious dose of lip-smoothing hydration that supports the delicate skin barrier—so lips feel renewed, glowing, and healthy.

    Argan Oil • Hyaluronic Filling Spheres • Jojoba Seed Oil

    contour it

    Color Clutch Technology™: Locks in lip shape and grips to lip color for transfer-resistant wear.

    Mango Butter • Hyaluronic Filling Spheres • Jojoba Seed Oil

    View all ingredients
    All Ingredients:

    amp it

    Toasted Marshmallow Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

    Strawberry Shortcake Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, polyglyceryl-3 diisostearate, fragrance (parfum), phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), red 28 lake (CI 45410), iron oxides (CI 77491, CI 77492), yellow 5 lake (CI 19140).

    Vanilla Latte Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492).

    Rich Cocoa Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), flavor (aroma), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, benzaldehyde; (+/-): iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).

    Caramel Crème Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), stevia rebaudiana extract, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): iron oxides (CI 77492, CI 77499), titanium dioxide (CI 77891), red 7 (CI 15850).

    Cannoli Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, phenoxyethanol, vanillin; (+/-): titanium dioxide (CI 77891), blue 1 lake (CI 42090), iron oxides (CI 77491), red 7 (CI 15850).

    Malassada Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, phenoxyethanol, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

    Boston Cream Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, phenoxyethanol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

    contour it

    Charred Cider Ingredients: isododecane, mica, synthetic wax, polybutene, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), red 7 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    Dash of Cinnamon Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, isoamyl laurate, silica, sucrose tetrastearate triacetate, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

    90% Dark Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    Angel Cake Ingredients: isododecane, synthetic wax, polybutene, mica, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxide (CI 77891), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    Creme & Ganache Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

    Bon Bon Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    Toasted Sugar Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    View less ingredients
  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • clinically tested
View full details

mix it

  • buildable color
  • nourishing
  • lasting definition
  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • clinically tested

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

argan oil
hydratesprovides antioxidants
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argan oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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hyaluronic filling spheres
plumpsfills lines
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hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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omega 6 ceramide safflower
supports the skin barrier restores supple looking lips
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omega 6 ceramide safflower

Soothing while also being restorative & supporting delicate lip skin barrier.

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Elastin Glow Technology™
moisturizes restores
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Elastin Glow Technology™

Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

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amp it

Toasted Marshmallow Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

Strawberry Shortcake Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, polyglyceryl-3 diisostearate, fragrance (parfum), phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), red 28 lake (CI 45410), iron oxides (CI 77491, CI 77492), yellow 5 lake (CI 19140).

Vanilla Latte Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492).

Rich Cocoa Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), flavor (aroma), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, benzaldehyde; (+/-): iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).

Caramel Crème Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), stevia rebaudiana extract, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): iron oxides (CI 77492, CI 77499), titanium dioxide (CI 77891), red 7 (CI 15850).

Cannoli Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, phenoxyethanol, vanillin; (+/-): titanium dioxide (CI 77891), blue 1 lake (CI 42090), iron oxides (CI 77491), red 7 (CI 15850).

Malassada Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, phenoxyethanol, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Boston Cream Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, phenoxyethanol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

contour it

Charred Cider Ingredients: isododecane, mica, synthetic wax, polybutene, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), red 7 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Dash of Cinnamon Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, isoamyl laurate, silica, sucrose tetrastearate triacetate, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

90% Dark Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Angel Cake Ingredients: isododecane, synthetic wax, polybutene, mica, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxide (CI 77891), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Creme & Ganache Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Bon Bon Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Toasted Sugar Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Elastin Glow Technology™

Our restorative lip treatment with Elastin Glow Technology™ has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of lip smoothing hydration.

LEARN MORE

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

LEARN MORE

it’s not just us

faqs

  • is this collection limited-edition?

    Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

  • can i buy the shades individually?

    Yes! Amp It and Contour It are available individually.

  • are these lip products new formulas?

    No, these formulas are the same Amp It and Contour It you know and love!  You can see the full ingredients list at povbeauty.com.

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It. 

  • can these be worn alone?

    Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

  • will it dry out my lips?

    Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.