POV Beauty Drip It hydrating glow face serum (XL 100ml) — primary product shot on a warm grey background
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product shot on a warm grey background comparing different sizes
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product package shot
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — shown on model in a lifestyle setting
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating glow face serum (XL 100ml) — primary product shot on a warm grey background
  • hydrates
  • brightens
  • smooths
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product shot on a warm grey background comparing different sizes
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product package shot
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — shown on model in a lifestyle setting
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
POV Beauty Drip It hydrating glow face serum (XL 100ml) — primary product shot on a warm grey background
  • hydrates
  • brightens
  • smooths
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product shot on a warm grey background comparing different sizes
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product package shot
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — shown on model in a lifestyle setting
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
POV Beauty Drip It hydrating glow face serum (XL 100ml) — primary product shot on a warm grey background
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product shot on a warm grey background comparing different sizes
POV Beauty Drip It hydrating glow face serum (XL 100ml) — product package shot
POV Beauty Drip It hydrating glow face serum — pov: makeup or no makeup, you've got the glow
POV Beauty Drip It hydrating glow face serum — shown on model in a lifestyle setting
POV Beauty 5-step skin prep routine — order of application graphic
POV Beauty Drip It hydrating glow face serum — product ingredients and benefits
4.9
Rated 4.9 out of 5 stars
4.9 Stars (970 Reviews)
volume savings

drip it xl

drip it xl

HYDRATING GLOW FACE SERUM

Very best savings on our favorite serum. A lightweight boost of plumping hydration for smooth, radiant skin.

Lightweight, everyday serum.

The ultimate glow-maker: Locks in lit-from-within radiance.

High-performance formula: Hydrates, smooths texture, and evens tone—prepping skin for flawless makeup application. Learn more.

Best For: Normal skin • Dull skin • Dry skin • Combination skin

All products are clinically tested and suitable for sensitive skin

Size: 100 mL / 3.38 fl. oz

Free shipping on orders over $70

  • See It In Action

  • Ingredients + Formula

    Formula: A silky, lightweight serum

    Ingredients:

    2X FermentVital Complex™: A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.

    Megamirrored Molecular Complex™: Helps restore the skin barrier to support skin health, hydration, and vibrancy.

    Niacinamide • Moringa Oleifera Seed Extract • Panthenol • Glycerin • Resveratrol • Rice Bran Oil

    View all ingredients
    All Ingredients:

    Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

    View less ingredients

  • How To Use

    Apply after step 01 (Drench It).

    Massage 2-3 drops into face, neck, and décolleté until fully absorbed.

    POV Hack: Apply a few targeted drops to the high points of the face for an extra glossy effect.

  • Clinical Results + Claims

    Claims:

    • Improved makeup application and wear

    • Improved hydration, elasticity, radiance, vibrance, smoothness, and skin moisture balance

    • Suitable for sensitive skin

    Clinical results:

    • 95% agreed this serum preps and smooths skin for a seamless makeup application.**

    • 90% agreed this serum gave them brighter, smoother-looking skin.**

    • Immediately: 93% agreed skin felt softer and smoother.**

    • In 12 hours: 100% of subjects saw an improvement in skin hydration.*

    • In 2 weeks: improved skin firmness, bounce, and elasticity*

    *Results based on a third-party clinical test of 32 subjects.

    **Based on consumer perception in a clinical study of 31 women after 2 weeks of use 1x a day.

  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • clinically tested

add to your routine

POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
award-winning drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances
4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,369 Reviews)
 VIEW PRODUCT
View full details

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it’s the inside that counts

2X FermentVital Complex™
hydratesbrightensclarifies
learn more
2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

go back
Panthenol
moisturizessoothesrefreshes
learn more
Panthenol

Pro-vitamin B5 Is a known humectant that helps attract moisture in the skin to help skin feel hydrated. Supports skin's natural moisture balance. Helps skin feel soft and smooth.

go back
MegaMirrored Molecular Complex™
restores vibrancysupports skin
barrieradds mega glow
learn more
MegaMirrored Molecular Complex™

Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.

go back
apple fruit extract
improves elasticitystrengthens barrierlocks in moisture
learn more
apple fruit extract

Helps skin look and feel smooth and moisturized.

go back

Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

Hide All Ingredients
View All Ingredients
VIEW MORE

the proof is in the prep

POV Beauty Drip It hydrating glow face serum — clinical results

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

where it fits
in your routine

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

drench it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

You Are Here

drip it xl

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

how to apply

2 steps

to a fresh
complex

Apply 2-3 drops of Drip It straight onto your face or into your palm.

Massage onto face, neck & décolleté until fully absorbed.

patented
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

Learn More

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

it’s not just us

4.9
Rated 4.9 out of 5 stars
4.9 Stars (970 Reviews)
4.9
Rated 4.9 out of 5 stars
Based on 970 reviews
Total 5 star reviews: 881
Total 4 star reviews: 64
Total 3 star reviews: 15
Total 2 star reviews: 8
Total 1 star reviews: 2
customers are saying...
Customers say this serum feels cooling and soothing on the skin, creating a glowing, hydrated appearance. Many describe it as lightweight yet moisturizing, making skin feel soft and plump. Users frequently mention it works well under makeup, helping foundation apply smoothly. Several note they've repurchased multiple times and prefer the larger size since the regular bottle runs out quickly. Some find it leaves skin slightly tacky, though most praise its hydrating properties and glass-skin effect.
Write a Review (Opens in a new window)
970 reviews
  • KC Profile picture for Kailtin C.
    Kailtin C.
    Verified Reviewer
    Reviewing
    drip it
    I recommend this product
    How old are you? 30-39
    What is your skin type? Dry
    Top skin concerns Makeup Pilling, Cracking, Caking, Aging, Dryness or Dehydration
    Rated 5 out of 5 stars
    An excellent, hydrating quick absorbing serum!

    Drip it is a very nice serum, super hydrating. I never experienced glassy skin until I tried POV. I went from no real skincare aside from washing my face with - soap! ahhh!! lol, and an occasional layer of my body lotion, to trying the full POV last year when it came out, and each new addition since. With POV i built a consistent routine and have better skin, my skin absolutely loves all of the products. Drip it in particular feels very hydrating and really contributes to the glass skin effect. It is also quick absorbing, which I love because I have ZERO patience! I love that aside from looking good and feeling good that it has the apple-derived ingredients that are actually working to improve the health of my skin barrier. I enjoy this product so much, that I have purchased not only multiple bottles of the original size, but the travel size and Drip It XL! I have experienced zero breakouts, pilling, redness or irritation since I began with POV last August.

    Was this helpful?
  • LG
    Lexi G.
    Verified Buyer
    Reviewing
    drip it
    I recommend this product
    How old are you? 30-39
    What is your skin type? Sensitive or Reactive
    Top skin concerns Sensitivity, Dark Circles or Texture, Makeup Pilling, Cracking, Caking
    Rated 5 out of 5 stars
    COULD NOT LOVE IT MORE

    Being fair skinned I've always struggled with my complexion and sensitivity. Naturally rosy cheeks, DARK circles, and uneven texture. This whole collection has been life changing. I've now incorporated these (all 5-steps, chill it on those HOT HOT days) in my routine, proof is in the...pudding? Just wish we could purchase the mini's individually. *cough cough* Mikayla :)

    Was this helpful?
  • LS
    Leigh S.
    Verified Buyer
    Reviewing
    drip it xl
    I recommend this product
    Rated 5 out of 5 stars
    I Wasn’t Hopeful… Now I’m Glowing

    ★★★★★

    Drip It from POV is hands-down my favorite. I have mature, perimenopausal skin and NOTHING was hydrating enough — I’ve tried everything for years.

    This stuff changed my skin. So much moisture, and I actually glow now. I wasn’t hopeful when I ordered, but I’m blown away.

    Please don’t ever change the formula! My only wish is that they had a loyalty program for better prices. But I’m so happy I found this. If you’re struggling with dry, aging skin — TRY IT.

    Was this helpful?
  • KL
    Kathryn L.
    Verified Buyer
    Reviewing
    drip it
    I recommend this product
    How old are you? 40-49
    What is your skin type? Sensitive or Reactive
    Top skin concerns Sensitivity, Acne or Breakouts, Dark Circles or Texture
    Rated 5 out of 5 stars
    My Favorite Product

    I think this is my favorite product in the lineup. It gives me that glow while also making my skin feel super moisturized.

    Was this helpful?
  • SO
    Shannon O.
    Verified Buyer
    Reviewing
    drip it xl
    I recommend this product
    Rated 5 out of 5 stars
    This Entire Skincare Line is PHENOMENAL!

    I’ve tried every product and cannot recommend or rave enough about each one, I’m 41, been using it for a month now and the results? Freaking Magical!!!!

    Was this helpful?

faqs

  • what is a serum in skincare?

    A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

  • when should I apply serum in my skincare routine?

    Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.

  • what is the difference between a serum & an essence?

    Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

  • how long will it take to see results from a serum?

    Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.

  • how often should I use a serum?

    Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.

LEARN MORE