curate it

Trace It is a multi-effect lip marker. One tool that replaces the need for multiple lip products. With a sculpted, flow-through tip and saturated, ink-like pigment, Trace It lets you create everything from crisp lip definition to soft, blurred ombré, contour, or an all-over wash of color. Rotate the tip as you go to shift between looks, all with up to 12-hour wear.

Trace It's sculpted, slanted tip has two working sides: a precision tip for sharp borders and a flat side for filling in, softening, or diffusing color. Trace It can line, contour, fill, and blur, all with a single tool. It's engineered with LineLock™ Precision Wear Technology to help grip the lip line and hold its shape, so definition doesn't shrink, feather, or settle into lip lines over time.

Anyone who wants more control over their lip look, whether that's sharp overlining, soft contouring, diffused blurring, or filled-in lip color.

Trace It is available in six shades, ranging from nude to mauve:

cashmere (soft beige)

pink champagne (pinky nude)

toasted sienna (warm caramel nude)

vintage mauve (rosy mauve)

smoked walnut (neutral deep brown nude)

dark truffle (cool blackened brown nude)

Define the border: Shake to activate flow. With the precision tip, trace your natural lip line in short, controlled strokes, rotating as you move.

Sculpt and enhance: Use the wider, flat side to build subtle thickness along the lip line, or slightly overline for added fullness.

Diffuse or fill: Lightly feather color inward with the flat edge. Press lips together while the formula is still damp for a soft sculpt effect; it dries fast, so work quickly.

Customize your finish: Wear it alone for a matte effect, or layer with Amp It, gloss, balm, or lipstick for added shine and dimension.

POV Hack: Store Trace It horizontally for optimal ink flow and performance.

For best results, start with clean, dry lips and avoid applying heavy balm or oil underneath, as this can affect wear time.

Clean, dry lips give the best, longest-lasting results. Applying over heavy balm or oil can shorten wear time and affect how the color grips.

Yes, Trace It is designed to be worn alone for a soft matte finish—or layered with your favorite gloss, balm, or lipstick to add shine and dimension. It also pairs perfectly with other POV Beauty products:

contour it to refine and deepen definition at the border

amp it for cushion and shine — tinted for amplified color, or clear for a glazed effect

Up to 12 hours of wear, with a formula designed to resist transfer or smudging.

Store it horizontally; this keeps the ink flowing evenly and helps maintain performance over time.

Two proprietary technologies work together:

LineLock™ Precision Wear Technology grips the lip line on contact for immediate color payoff and long-lasting wear, helping prevent shrinkage or migration.

TraceFX™ Liquid Grip Complex combines ink-like pigment intensity with flexible hold, so color moves naturally with your lips instead of cracking or feathering.

The formula also contains hyaluronic acid, which helps the marker glide smoothly and comfortably while reducing settling into lip lines.

Yes, Trace It is fragrance-free.

Yes, Trace It is safe for sensitive skin. 

Trace It launches October 22 on povbeauty.com, sephora.com, and TikTok Shop. Live in Sephora stores October 29.

Yes, starting October 29 at all U.S. and select Canada Sephora locations, alongside continued availability on povbeauty.com, TikTok Shop, and Sephora.com.

We get it—sometimes products  aren't what you expect. If you are not fully satisfied with your purchase, you have 30 days to return it and we will refund the cost of your purchase. If a return request is greater than $50, the products must be returned to receive a refund.