amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
  • line filling
  • restoring
  • nourishing
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
  • line filling
  • restoring
  • nourishing
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
amp (k)it - plum cider with violet brew
4.6
Rated 4.6 out of 5 stars
4.6 Stars (37 Reviews)
Coming soon

amp (k)it

amp (k)it

LIP AMPOULE + LIP PENCIL

15 mL / 0.5 fl. oz

The perfect lip duo: a creamy, gripping lip liner that contours and defines with lasting, transfer-proof precision, paired with a moisturizing lip ampoule that restores hydration and leaves lips glowing. Shape, color, and care—all in one seamless match.

color:plum cider with violet brew

Free US shipping on orders over $50 • Free returns within 30 days

Lush, darkly sweet notes of plum cider balanced with a touch of violet brew—hydration and bold pigment in every swipe.

New bold lip kits, here until they’re not. Our ultimate lip duo pairs high-performance care with sculpted color. The moisturizing lip ampoule with Elastin Glow Technology™ delivers restorative hydration and radiant shine, powered by argan oil, Hyaluronic Filling Spheres, and an Omega 6 Ceramide complex to smooth lips. Complementing it, the Creamy, Gripping Lip Liner with Color Clutch Technology™ contours and defines with lasting, transfer-proof precision, while mango butter and Hyaluronic Filling Spheres help visibly smooth lines. Together, they create the perfect pairing—hydrated, polished lips with lasting color and a luminous finish. Mikayla’s favorite nostalgic treats come to life in flavored, scented lip ampoules.

  • Ingredients + Formula

    Argan oil, Hyaluronic Filling Spheres, jojoba seed oil.

    View all ingredients
    All Ingredients:

    Plum Cider Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, fragrance (parfum), phenoxyethanol, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, isoeugenol, carvone, geranyl acetate, linalyl acetate; (+/-): iron oxides (CI 77492), red 7 (CI 15850), blue 1 lake (CI 42090).

    Violet Brew Ingredients: isododecane, synthetic wax, polybutene, synthetic fluorphlogopite, mica, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, hydrogenated jojoba oil, isoamyl laurate, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): manganese violet (CI 77742), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

    View less ingredients

  • How To Use

    Using Contour it Lip Pencil, outline lips hugging the curves of lip lines. For a fuller looking lip, draw over the edge of your natural lip line, especially over the cupid's bow. Next, apply Amp it Lip Ampoule generously to lips as needed for glowing hydration and color. You can increase saturation by filling your lips more with Contour It prior to applying Amp It.

  • Clinical Results + Claims

    Amp It

    • Bouncier, fuller more vibrant looking lips
    • Elastin Glow™ helps to plump & lock in moisture
    • Keeps lips in top hydration for any lip product 
    • Deep hydration & lip revival 
    • All day hydration support
    • Lip barrier support 
    • 98% agreed lips looked glowy & healthy
    • 91% agreed lips looked enhanced 
    • 90% agreed dry lips felt soothed 

    *Based on a consumer perception study of 109 participants.

    Contour It

    • Creamy, gripping formula locks in color 
    • Adds contour & shape to lips
    • Transfer proof 
    • 97% agreed made lips look enhanced after 8 hours
    • 97% agreed lips looked contoured
    • 94% agreed lips looked more shapely
    • 94% agreed lip lines looked smoothed  
    • 94% agreed Contour It enhanced their lip shape

    *Based upon a consumer perception study of 35 participants.

  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips
View full details

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

Hyaluronic filling spheres
plumpsfills lines
learn more
Hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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argan oil
hydratesprovides antioxidants
learn more
argan oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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omega 6 ceramide Safflower
supports the skin barrier restores supple looking lips
learn more
omega 6 ceramide Safflower

Soothing while also being restorative & supporting delicate lip skin barrier.

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color clutch technology ™
locks in lip color • transfer proof
learn more
color clutch technology ™

grips & helps lock in lip color while also providing shape to lips.

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Plum Cider Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, fragrance (parfum), phenoxyethanol, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, isoeugenol, carvone, geranyl acetate, linalyl acetate; (+/-): iron oxides (CI 77492), red 7 (CI 15850), blue 1 lake (CI 42090).

Violet Brew Ingredients: isododecane, synthetic wax, polybutene, synthetic fluorphlogopite, mica, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, hydrogenated jojoba oil, isoamyl laurate, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): manganese violet (CI 77742), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Hide All Ingredients
View All Ingredients
VIEW MORE

the proof is in the prep

*Results from a consumer perception study of 109 participants.
**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Elastin Glow Technology™

Our restorative lip treatment with Elastin Glow Technology™ has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of lip smoothing hydration.

LEARN MORE

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

LEARN MORE
POV Beauty - models wearing POV Beauty products in a lifestyle setting

it’s not just us

4.6
Rated 4.6 out of 5 stars
4.6 Stars (37 Reviews)
4.6
Rated 4.6 out of 5 stars
Based on 37 reviews
Total 5 star reviews: 27 Total 4 star reviews: 7 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 1
Write a Review (Opens in a new window)
37 reviews
  • K
    Kerstin
    I recommend this product
    Rated 5 out of 5 stars
    LOVE!!

    I absolutely love everyone of these. I didn’t get the bright red or dark brown though. The strawberry shortcake kit has been my everyday color ! I hope she brings these back later on because I’m gonna need it ! The charred cider kit is also another favorite !! I wear angel cake liner with vanilla latte instead and use dash of cinnamon with my clear amp it. These liners are the first liners to ever stay on me. Even with the gloss but you have to wait a few minutes to let the liner set before putting on amp it. Please bring these back! Even if you do it without the kits because I’m probably gonna run out of liners before the amp its and I’m obsessed with the liners !

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  • RS
    RENAE S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Love It!

    Great pigmentation, color, overall combination!

    Was this helpful?
  • MF
    Megan F.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    Gorgeous

    I got the strawberry shortcake set and the toasted marshmallow set for Christmas. First off, the lip liners alone are incredible. Perfect shades and they last all day. Super creamy and easy to apply. The lip ampules are stunning colors. I wear them both with and without the liners for a super glossy, natural look. The lip ampules are sticky, but that is to be expected with such a high shine product that doesn’t immediately disappear. These stay on through eating a meal and drinking a coffee. Seriously the gloss effect is long lasting. My husband also bought me a whip it, and I am so far a huge fan of anything POV. I know these lip ampules have had some negative feedback on TikTok, but I absolutely love the formulas and am already like shoot, I’m going to be sad when I run out! Great job POV!

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  • VH
    Valeree H. T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Amp kit

    Plum cider / violet brew lovely

    Was this helpful?
  • MC
    MARIANN C.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    Colors are beautiful!

    I love all the colors! My only negative is it doesn't really stay on, wish it was a stain. The applicator makes it difficult for my shape of lips (natural cupid bow). I prefer dial up lip crayons you dont have to sharpen as well. Thank you for the opportunity to give feedback.

    Was this helpful?

faqs

  • is this collection limited-edition?

    Yes 🖤 These shades and flavors are available for a limited time only, while supplies last. Once they’re gone, they’re gone — so don’t wait too long to savor your favorites.

  • can I buy the shades individually?

    Yes! For a very limited time you can buy these best sellers separately (we love a good mix and match).

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake. Contour it is not flavored but it is inspired to pair perfectly or mix and match with Amp It.

  • will there be a restock?

    At this time we do not plan to restock. This line is designed to be part of our exclusive seasonal lineup.

  • what is the amp it consistency?

    Amp it is a lip treatment, an ampoule, so the texture is richer than traditional glosses. The application is meant to be applied like a treatment vs. several layers like a gloss. 

    After applying your initial swipe of color, flip the applicator and use the smooth back side to gently glide over the lips. This helps distribute the formula evenly, smoothing out any thick areas and ensuring a glassy, uniform shine from edge to edge. The clear tip was designed to visually help control how much product is dispersed for proper dosing so it never feels heavy.

  • how do I stop it from feathering or smudging?

    To keep your look sharp, start by lining your lips with Contour It before applying Amp It. Make sure to wait about 15-30 seconds so the liner can set. You can also use Contour It as a fill0-in base beneath Amp It.