korean-inspired toner & priming essence

Drench It priming milk is step one of skin prep, hydrating and soothing so every layer after it, and your makeup, goes on smoother.

korean-inspired toner & priming essence

Drench It priming milk is step one of skin prep, hydrating and soothing so every layer after it, and your makeup, goes on smoother.

  • POV Beauty Drench It hydrating priming milk toner — featured in Byrdie press coverage
    award winner
    drench it

    SOOTHING PRIMING MILK

    improves texture • hydrates • balances
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (1,021 Reviews)
  • POV Beauty Renew It Set hydrating skin prep trio — product shot with award and press recognition
    save 10%
    renew it set

    REJUVENATING SKIN PREP SET

    balances • hydrates • boosts elasticity
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (43 Reviews)
  • POV Beauty Dew It Set hydrating skin prep routine set — product shot with award and press recognition
    save 10%
    dew it set

    skin care for makeup

    hydrates • barrier support • flawless base
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (160 Reviews)

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

clinically tested formulas

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

Drench It priming milk is step one of skin prep, hydrating and soothing so every layer after it, and your makeup, goes on smoother.