• hydrating
  • barrier support
  • prep made portable
  • faster dry-down
  • hydrating
  • barrier support
  • prep made portable
  • faster dry-down
4.9
Rated 4.9 out of 5 stars
4.9 Stars (66 Reviews)
TRENDING

master it

master it

THE FULL SKIN PREP LINEUP

Your shortcut to the perfect base: skin prep heroes + the tools to lock it in.

Free shipping on orders over $70

Your full skin prep ritual with the tools that make it even better. This set includes Drench It, a nourishing milk essence to brighten and tone; Drip It, a serum to provide radiant, dewy skin; Whip It, a moisturizer that supports your skin barrier; Glaze It, an adhering primer for the ultimate makeup insurance; and Amp It, a nourishing lip ampoule. To support the routine, this bundle has the tools you'll need; Band It, a plush headband to keep hair back; Fan It, a rechargeable fan to speed dry-down and boost absorption between steps; and Store It, a sleek bag that holds your routine, fan, and a few brushes so you’re ready to go. Together, these building blocks prep and perfect your skin with ease.

  • How To Use

    drench it
    Dispense into your palms and gently press onto freshly cleansed skin. Apply multiple layers for additional hydration as desired. Pat any excess formula firmly onto skin for further absorption. Wait 30 seconds before applying your serum.

    drip it
    Apply 2-3 drops of Drip It straight onto your face or into your palm & massage onto face, neck & décolleté until fully absorbed. To achieve the ultimate glow, start with Drench It Soothing Priming Milk to prime skin, then apply Drip It to lock in the moisture for all day hydration.

    whip it
    Scoop desired amount of cream with the blue spatula. Gently massage onto face, neck and décolleté in upward strokes

    glaze it
    dispense 1-2 pumps of Glaze It into your palm and massage evenly to face. Allow a few seconds to set prior to continuing with the application of your favorite complexion product.

    amp it
    Apply generously to lips as needed for glowing hydration.

    Makeup bag dimensions: 8” x 4.5” x 4.75”

  • Claims

    drench it

    • 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately.*
    • 83% showed improved skin firmness±
    • Refines skin texture
    • Drench It significantly improved skin barrier function, reducing trans-epidermal water loss (TEWL) by 31%**
    • Skin rebalancing with a healthy, glassy glow
    • Max vibrancy & skin clarity 
    • Formulated with our BioPeptide complex for skin elasticity enhancement, revitalization & improved moisture balance in the skin 
    • Tones and primes skin for makeup application
    • Suitable for sensitive skin.
    • Tested on a wide range of skin types, tones, ages & concerns.  Formulated to help & enhance the beauty in everybody’s skin! 
    • Dermatologist Tested

    ± Based on instrumental measurement of skin firmness from baseline using a cutometer in a clinical study of 30 women after 2 weeks of use 1x a day.

    **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.


    drip it

    • 100% of subjects in a third-party clinical study saw an improvement in skin hydration over a 12-hour period.*
    • Clinically proven to improve skin elasticity within 2 weeks∞
    • 90% agreed this serum gave them brighter & smoother looking skin
    • 93% agreed this serum made my skin feel softer & smoother
    • 95% agreed this serum preps & smooths skin for seamless makeup application
    • Single dose = intense hydration + glowing skin
    • Replenishes skin’s hydration to help strengthen skin’s moisture barrier.**
    • Skin feels firmer, looks smoother & more radiant
    • MEGAMIRRORED MOLECULAR COMPLEX™ restores vibrancy, hydration and skin's natural coloring
    • Zero makeup patchiness 
    • Hydration plumpout!  Preps the skin so makeup does not settle into fine lines or wrinkles
    • Adds a natural radiant glow to makeup  
    • Suitable for sensitive skin.
    • Tested on a wide range of skin types, tones, ages & concerns.  Formulated to help & enhance the beauty in everybody’s skin! 
    • Dermatologist Tested

    ∞ Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

    Based on consumer perception following the instrumental measurement of skin firmness and skin elasticity using a cutometer in a clinical study of 31 women after 2 weeks of use 1x a day.

    whip it

    • 100% of subjects in a third-party clinical study saw an improvement in skin hydration over a 12-hour period.*
    • 100% of subjects in a third-party clinical study saw an improvement skin barrier function within 30 minutes.**
    • 96% of subjects from a third-party clinical study saw an improvement in skin hydration over a 12 hour period* with barrier support & glowing radiant skin. 
    • 100% of subjects tested agreed this base moisturizer provides a smoother makeup application
    • 96% agreed their skin felt firmer
    • 100% of subjects tested agreed this moisturizer was easy to prep their skin to improve the look of their complexion products
    • Strengthens + boosts elasticity 
    • Intensive barrier cream to instantly boost hydration on dry, sensitive skin.*
    • Clinically proven to improve 5 signs of healthy skin:  hydration, softening & smoothing, barrier support & glowing glassy skin
    • BARRIERBOLSTER TECHNOLOGY™ hydrating support including improved barrier function, hydration & moisture retention.** 
    • Whip It demonstrated significant skin hydration benefits, with a 64% improvement after just 30 minutes of application*
    • Improves skin's barrier to reveal healthier looking skin.** 
    • Makeup appears more smooth, flawless & radiant 
    • Improves the look of makeup (no cakiness or dry patches)
    • Suitable for sensitive skin.
    • Tested on a wide range of skin types, tones, ages & concerns.  Formulated to help & enhance the beauty in everybody’s skin! 
    • Dermatologist Tested

    Based on consumer perception following the instrumental measurement of skin firmness and skin elasticity using a cutometer in a clinical study of 33 women after 2 weeks of use 1x a day.

    *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

    glaze it 

    • 93% of subjects in a third-party clinical study agreed their skin looks AND feels smoother.*
    • 96% of subjects in a third-party clinical study agreed their makeup application was smooth and easy to blend.*
    • 93% agreed their skin looks healthy*
    • 93% of users agreed this product keeps their skin hydrated under makeup throughout the day*
    • 93% agreed this product helped their makeup stay in place*
    • 96% agreed this product fits seamlessly into their everyday routine after one week of use*
    • Provides instant healthy, glowing skin
    • Skin texture is visibly blurred & refined 
    • Sticky, glazey formula clings to makeup for zero makeup meltdowns 
    • GRIPPING GLAZE TECHNOLOGY™ primes, hydrates & blurs skin creating the ultimate makeup insurance 
    • Suitable for sensitive skin.
    • Tested on a wide range of skin types, tones, ages & concerns.  Formulated to help & enhance the beauty in everybody’s skin! 
    • Dermatologist Tested

    amp it 

    • 100% of subjects in a third-party clinical study agreed their lips looked softer and smoother immediately after use.*
    • 100% of subjects in a third-party clinical study agreed their
lip barrier was restored immediately after use.*
    • 100% of users agreed Amp It gave their lips an instant boost of hydration*
    • 96% agreed their lips looked healthy after one week of use*
    • Provides all day hydration 
    • 100% of users agreed their lips felt nourished and revived immediately after use*
    • 100% agreed their lips looked healthy immediately after use*
    • 93% agreed their lips looked renewed and glowy after one week of use*
    • Bouncier, fuller more vibrant looking lips 
    • Elastin Glow™ helps to plump & lock in moisture 
    • Keeps lips in top hydration for any lip product

    *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

    **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

    ***Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

  • See It In Action

  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • Vegan & Cruelty Free
View full details

master it

  • hydrating
  • barrier support
  • prep made portable
  • faster dry-down
  • dermatologist-tested
  • Made In Korea

  • Suitable For Sensitive Skin
  • Vegan & Cruelty Free

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Vegan & Cruelty-Free

it’s the inside that counts

2X FermentVital Complex™
hydratesbrightensclarifies
2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

MegaMirrored Molecular Complex™
restores vibrancysupports skin
barrieradds mega glow
MegaMirrored Molecular Complex™

Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.

Barrier Bolster technology™
supports skin barrierretains moistureadds all day hydration
Barrier Bolster technology™

Supports the skin barrier, hydrating deeply providing a brightening glow on skin. Also helps with moisture retention, providing long term hydration so skin feels soothed & looks plumped for overall better skin health.

Gripping Glaze technology™
primeshydratesblurs
Gripping Glaze technology™

Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

the proof is in the prep

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

patented
technology,
trending
ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

it’s not just us

4.9
Rated 4.9 out of 5 stars
4.9 Stars (66 Reviews)
4.9
Rated 4.9 out of 5 stars
Based on 66 reviews
Total 5 star reviews: 62 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 2 Total 1 star reviews: 0
66 reviews
  • AR
    Anita R.
    Verified Reviewer
    Reviewing
    dew it
    I recommend this product
    Rated 5 out of 5 stars
    My Sensitive Skin Loves This!!

    I don’t usually do reviews on products, but for my hyperpigmentation and acne girlies, Listen!

    This stuff is amazing on the skin. Make up sits very well and last a long time. I have lines on my neck and usually I would crease no matter what I tried but with these products I don’t have that issue anymore! You won’t regret this purchase, I’m about to make my second one.

  • AW
    Angie W.
    Verified Reviewer
    Reviewing
    master it
    I recommend this product
    Rated 5 out of 5 stars
    50 plus

    I’m over 50 and don’t really wear makeup, I grabbed the set to support our girl… but now I’m on my third restock. Love the product love what it does for my skin and I tried it with make up and I didn’t have the under eye cake creases and was so impressed.!

  • E Profile picture for Eve
    Eve
    Verified Reviewer
    Reviewing
    dew it
    I recommend this product
    Rated 4 out of 5 stars
    Good product for prep and visible pores

    I have mature textured skin and this worked well. Within minutes I could see a difference in the appearance of my pores and my skin felt silky smooth. I didnt find the primer felt very sticky but it did make my makeup and powder stay put when applied. Overall pleased with the product and would reccomend it.

  • KM
    Kathleen M.
    Verified Reviewer
    Reviewing
    dew it
    I recommend this product
    Rated 5 out of 5 stars
    Point of View from a Senior

    First of all I have been in the Fashion so I’m familiar with the better lines of cosmetics and creams and everything, but as I started to age my make up, just wasn’t going on right no matter what I had to make until I try point of view mind you I’m 76 years old and I can’t tell you how many compliments I’m getting from my neighbors and my friends and most of all my mother who can be critical. It goes on smoothly. It makes my foundation which is Armani look wonderful so thank you Michaele for doing your homework and not only having the younger generation, but also the older.

  • NM Profile picture for Neiyer M.
    Neiyer M.
    Verified Reviewer
    Reviewing
    dew it
    I recommend this product
    Rated 5 out of 5 stars
    Absolutely obsessed with this products!

    The quality of my skin has improved so much since I started using POV, my skin looks so plump and hydrated, I have dry mature skin and I need all the hydration I can get. Highly recommended ❤️

faqs

  • What is the difference between a serum & an essence?

    Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

  • What is a serum in skincare?

    A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

  • Can a good moisturizer help with makeup application?

    Yes, moisturizers are designed to hydrate and soothe dry skin helping in mitigating dry patches or cakiness in makeup. Whip It is designed to work under makeup so complexion looks more smooth, flawless & radiant.

  • Can I wear a primer alone, without applying makeup?

    Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

  • What does a lip ampoule do?

    Intensive hydration: deeply moisturizes, leaving lips softer and smoother.

    Plumps and firms: peptides or hyaluronic acid help attract moisture for fuller, firmer lips.

    Restores dryness: targets dry lips, restoring softness and health.