{"product_id":"set-it","title":"set it","description":"\u003cp\u003eSet It is a lightweight, hydrating makeup prep set by POV Beauty built for skin that stays put. This curated routine preps skin for makeup that locks in without pilling, sliding, or fading — no matter the heat, humidity, or long day ahead. Layer these fast-absorbing formulas to smooth texture, lock in moisture, and create the perfect canvas for flawless, long-wearing makeup. Prep, perfect, lock — in that order. Ideal for all skin types, especially those who struggle with makeup longevity or live in warm, humid climates.\u003c\/p\u003e\u003cp\u003eA complete skin prep routine on its own — and the system specifically built for makeup that stays put: no pilling, no sliding, no fading, no matter how long the day.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":50442525868278,"sku":"VB-030","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/set-it-hero.png?v=1776267710","url":"https:\/\/povbeauty.com\/products\/set-it","provider":"POV Beauty","version":"1.0","type":"link"}