{"product_id":"amp-it-color","title":"amp it - color","description":"\u003cp\u003eAmp It Color is POV Beauty’s high-impact, hydrating lip color that delivers rich pigment and luminous glow in one effortless swipe. Built with Elastin Glow Technology™, this creamy formula fuses bold color with restorative lip care — plumping lip texture, sealing in hydration, and leaving a juicy, radiant finish that feels as good as it looks. Available in 8 shades from warm nudes to rich indulgent tones, including Vanilla Latte, Strawberry Shortcake, Toasted Marshmallow, Rich Cocoa, Caramel Creme, Cannoli, Malasada, and Boston Cream.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, hydrated lip that looks done without effort — the color that takes care of your lips while it wears.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"vanilla latte (pale beige)","offer_id":50569111077110,"sku":"FG-LIPAMP-VL-T","price":22.0,"currency_code":"USD","in_stock":false},{"title":"strawberry shortcake (warm pinky nude)","offer_id":50569111109878,"sku":"FG-LIPAMP-SS-T","price":22.0,"currency_code":"USD","in_stock":false},{"title":"toasted marshmallow (mid-tone warm brown)","offer_id":50569111142646,"sku":"FG-LIPAMP-TM-T","price":22.0,"currency_code":"USD","in_stock":false},{"title":"rich cocoa (deep brown nude)","offer_id":50569111175414,"sku":"FG-LIPAMP-RC-T","price":22.0,"currency_code":"USD","in_stock":false},{"title":"caramel crème (warm caramel nude)","offer_id":50569111208182,"sku":"FG-LIPAMP-CR-T","price":22.0,"currency_code":"USD","in_stock":false},{"title":"cannoli (pale cool pink)","offer_id":50569111240950,"sku":"FG-LIPAMP-CN-T","price":22.0,"currency_code":"USD","in_stock":false},{"title":"malassada (mauve-y nude)","offer_id":50569111273718,"sku":"FG-LIPAMP-ML-T","price":22.0,"currency_code":"USD","in_stock":false},{"title":"boston cream (cool milky cocoa)","offer_id":50569111306486,"sku":"FG-LIPAMP-BC-T","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/amp_it_vanilla_latte_hero.jpg?v=1779303915","url":"https:\/\/povbeauty.com\/products\/amp-it-color","provider":"POV Beauty","version":"1.0","type":"link"}