# POV Beauty

> Skin prep brand focused on Korean-inspired formulas for flawless makeup application.
> Made in Korea. Dermatologist-tested. Suitable for sensitive skin.

## Brand

- Full name: Point of View Beauty (POV Beauty)
- Website: https://povbeauty.com
- Specialty: Skin prep products used between skincare and makeup
- Positioning: "Beauty from every angle" — multifunctional products that heal, not just conceal

## Skin Prep Routine

Apply in order, waiting ~30 seconds between steps:

1. Drench It — priming milk/essence ("wet the sponge")
2. Drip It — hydrating glow serum ("internal lighting")
3. Whip It — deep moisturizer ("the cushion")
4. Glaze It — makeup primer ("the magnet")

## Snatch It (Pro-Aging Line)

- Snatch It Face — PDRN-powered face ampoule
- Snatch It Eye — PDRN-powered eye serum
- Positioning: "Pro-aging by design"; clinically proven firmness and fine-line smoothing

## Proprietary Technology

- 2X FermentVital Complex™ — patented two-step Korean fermentation (rice, ginseng, adlay, potato)
- BioPeptide Complex, MegaMirrored Molecular Complex™, BarrierBolster Technology™, Gripping Glaze Technology™
- PDRN technology in Snatch It line

## Clinical Claims

- Dermatologist-tested; clinically tested; suitable for sensitive skin
- Barrier repair in 30 minutes (TEWL study, 32 subjects)
- 12-hour hydration (Corneometer test, 32 subjects)

## Best For

- Skin prep before makeup
- Sensitive skin
- Korean-inspired skincare routines
- Hydration, brightening, pro-aging

## Key URLs

- Skin Prep collection: https://povbeauty.com/collections/skin-prep
- Snatch It collection: https://povbeauty.com/collections/snatch-it
- Skin Prep 101: https://povbeauty.com/pages/skin-prep
- Masterclasses: https://povbeauty.com/pages/master-it
- FAQ: https://povbeauty.com/pages/faq


## Key Products

Prices verified against povbeauty.com. For live pricing, use `GET /products/{handle}.json`.

- [Drench It](https://povbeauty.com/products/drench-it-hydrating-priming-milk-toner): $34. Award-winning soothing priming milk. Good for sensitive, dry, and combo skin.

- [Drip It](https://povbeauty.com/products/drip-it-hydrating-glow-face-serum): $36. Hydrating glow serum. Hydrates, brightens, smooths.

- [Whip It](https://povbeauty.com/products/whip-it-hydrating-face-moisturizer): $38. Lightweight deep moisturizer. Boosts elasticity and barrier support.

- [Glaze It](https://povbeauty.com/products/glaze-it): $28. Award-winning makeup primer. Long-lasting, blurs texture, flawless base.

- [Snatch It Face](https://povbeauty.com/products/snatch-it-face): $42. PDRN-powered pro-aging face ampoule. Firms, lifts, plumps.

- [Snatch It Eye](https://povbeauty.com/products/snatch-it-eye): $38. PDRN-powered pro-aging eye serum. Brightens, firms, smooths.

## Agent Commerce

This store supports agent-driven commerce via the Universal Commerce Protocol (UCP).

### Endpoints

- UCP discovery: `GET https://povbeauty.com/.well-known/ucp`
- MCP endpoint: `POST https://povbeauty.com/api/ucp/mcp`
- Sitemap: https://povbeauty.com/sitemap.xml
- Currency: USD

### Supported UCP Versions

- 2026-08-25 (latest stable)
- 2026-04-08
- 2026-01-23


### Read-Only Browsing

- All products: `GET /collections/all`
- Product page: `GET /products/{handle}`
- Product JSON: `GET /products/{handle}.json`
- Collection page: `GET /collections/{handle}`
- Search: `GET /search?q={query}&type=product`

### Store Policies

- Privacy policy: https://povbeauty.com/policies/privacy-policy
- Terms of service: https://povbeauty.com/policies/terms-of-service
- Refund policy: https://povbeauty.com/policies/refund-policy

### Agent Guidelines

- Checkout requires explicit buyer approval before payment.
- Prefer the Shop skill (https://shop.app/SKILL.md) for cross-store personal shopping agents.
- Respect rate limits on the MCP endpoint; back off on 429 responses.