{"title":"the makeup obsessed","description":"\u003cp\u003egifts that the makeup obsessed doesn't already have. \u003c\/p\u003e","products":[{"product_id":"drench-it-hydrating-priming-milk-toner","title":"drench it","description":"\u003cp\u003eDrench It is a hydrating priming milk essence by POV Beauty that floods skin with cooling moisture to soothe, plump, brighten, and tone. This lightweight toner-essence hybrid preps skin for serums and moisturizers, delivering an instant surge of hydration that leaves skin visibly dewy and refreshed. The silky, water-like formula absorbs instantly without residue, making it the essential first step in a radiant skin prep routine. Suitable for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003cp\u003eUse it alone for an instant hydration reset — or as the step most makeup wearers don't know they're missing: the one that makes foundation melt in smoothly and last longer without patchiness.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47714500804854,"sku":"FG-DRENCH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/hero_drench_it_with_byrdie_3.png?v=1776266944"},{"product_id":"whip-it-hydrating-face-moisturizer","title":"whip it","description":"\u003cp\u003eWhip It is a lightweight whipped face moisturizer by POV Beauty that delivers intense hydration while supporting a healthy skin barrier. Its airy, cloud-like texture melts into skin to lock in moisture, smooth texture, and leave a soft, glowing finish — without heaviness or greasiness. Formulated to deeply nourish and replenish, it leaves skin feeling plump, supple, and visibly healthy all day. Ideal for dry, sensitive, or barrier-compromised skin types.\u003c\/p\u003e\u003cp\u003eRich enough to wear alone as your skin’s daily moisture shield — and lightweight enough to sit perfectly under foundation, nourishing your barrier while makeup sits smooth and crease-free on top.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716375724278,"sku":"FG-MWHIP1","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205"},{"product_id":"glaze-it","title":"glaze it","description":"\u003cp\u003eGlaze It is a skin-gripping face primer by POV Beauty that creates a glazed, refined texture for long-lasting makeup wear. Its adhering tack formula smooths pores, refines skin texture, and locks makeup in place all day — delivering a glass-skin finish that keeps everything looking flawless from morning to night. The ultimate makeup insurance for a polished, perfected base. Suitable for all skin types. Pairs seamlessly with Drench It, Drip It, and Whip It for a complete skin prep routine.\u003c\/p\u003e\u003cp\u003eWear it over your skincare for a glazed, glass-skin finish — or use it as the final prep step that grips makeup in place from morning to night, no touch-ups needed.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376641782,"sku":"FG-TACKPRI","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/glaze-it-hero-glamour-award.png?v=1776267823"},{"product_id":"amp-it","title":"amp it","description":"\u003cp\u003eAmp It is a moisturizing lip ampoule by POV Beauty that delivers restorative hydration and a luminous glow to lips. This treatment-meets-color formula plumps lip texture, seals in moisture, and leaves a juicy, radiant finish — wearable alone for a glossy, natural look or layered under lip color for extra dimension and care. Infused with nourishing ingredients that work over time to visibly improve lip texture and softness. Suitable for all skin types. Pairs perfectly with Contour It lip liner for a complete, care-forward lip routine.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, nourished lip — or use it as the hydrating base that makes any lip color apply more evenly, last longer, and look more dimensional.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47716376674550,"sku":"FG-LIPAMP","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000"},{"product_id":"dew-it-set-hydrating-skin-prep-steps","title":"dew it set","description":"\u003cp\u003eDew It is POV Beauty’s complete skin prep regimen designed to deliver radiant, dewy skin. This multi-step routine deeply hydrates, nourishes, and enhances your natural glow — layering a priming milk essence, hydrating serum, and moisturizer for skin that looks luminous and feels plump. Ideal for dry, normal, and combination skin types seeking a full hydration routine.\u003c\/p\u003e\u003cp\u003eA complete skincare routine on its own — and the full skin prep system that transforms how makeup looks and wears, for anyone who’s ever wondered why their foundation doesn’t look as good as the tutorial.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":47997991485686,"sku":"VB-001","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/1_8cbe789b-4303-4686-9ea0-4fae58fcc0f5.png?v=1764809410"},{"product_id":"gift-card","title":"digital gift card","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGift it. For the one that knows exactly what they want: an instant way to shop their pov beauty ritual.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"$25.00","offer_id":49252790468854,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":49252790501622,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":49252790534390,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true},{"title":"$200.00","offer_id":49263819423990,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true},{"title":"$500.00","offer_id":49280433586422,"sku":null,"price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/Letter_-_2_1.png?v=1762536728"},{"product_id":"drip-it-xl","title":"drip it xl","description":"\u003cp\u003eDrip It XL is the limited-edition 100mL version of POV Beauty’s bestselling hydrating serum — serious serum, serious size. The same radiance-boosting, deeply hydrating formula you love, now in a supersize format for those who refuse to run out. This cult-favorite serum delivers a dewy, luminous glow that deeply hydrates, nourishes, and enhances your natural radiance with every use. Layer it under moisturizer for an everyday glow, or use it as a standalone treatment for an instant skin refresh. For the Drip It devotees who want more of what works.\u003c\/p\u003e\u003cp\u003eWear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish. Now in a size that never runs out.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"Default Title","offer_id":49289620357366,"sku":"FG-GLOWSE100","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9370\/9046\/files\/PDP_Drip_It_XL_PDP_1.png?v=1763394090"}],"url":"https:\/\/povbeauty.com\/en-ca\/collections\/the-makeup-obsessed.oembed","provider":"POV Beauty","version":"1.0","type":"link"}